What is the difference between e-commerce operation and event planning?

Event planning can be said to be included in the operation. Operation basically covers the whole business process, from product selection and purchase to pricing strategy, background data analysis, search optimization, publicity and promotion, and the cooperation of various marketing means. And activity planning is one of the promotion and marketing parts. If the operator is the manager of a store, then interactive planning is just one of his generals. Operations should understand activity planning, but not necessarily be sophisticated. And activity planning is to plan all kinds of promotion and marketing activities according to the demand. 1. Simplify the activity rules

The rules of activities should be concise, complex issues should be simplified, and elements such as time, place, participation form and restrictions should be explained. With the help of Nissin and other management tools and the built-in e-commerce planning activity module, the whole process of activity management from activity purpose to activity summary can be realized.

2. Control the activity budget

Good operation should learn to control the activity budget and maximize the effect of every penny as much as possible under the overall goal. Too much budget will overdraw the future activity budget, too little will not achieve the goal, resulting in unnecessary waste of resources. In addition, learn to use free resources as much as possible and replace the existing resources of the platform with active resources.

3. Release activity channels

The launching channels of activities should not be limited to banner, details page, channel page, push push, SMS, startup, etc. For the website itself, we should also consider external delivery channels such as dsp and cpa, estimate the traffic and conversion rate brought by each channel, and then see whether the activity goal can be achieved according to the purpose of the activity. If it can't be realized, we must find more channels. If it can be realized, several alternative channels should be added to prevent abnormal data optimization during the implementation of activities.

4. Follow up interaction design and development.

As the initiator of the activity, the operation must follow up every link, whether it is ui design, resource implementation, foreign cooperation negotiation, etc. , determine the progress of each link, ensure that the activities are carried out as planned, and ensure that the activities are in line with expectations.

5. Design the risk event handling mechanism.

During the implementation of the activity, some unexpected events often occur, such as the wrong commodity price, the inconsistency between the activity time details page and the big picture, the delay in the online time of the activity caused by internal and external factors, and the scalper's crazy brushing activities. Therefore, it is necessary to design a risk event handling mechanism before the activity. Operation includes many things, including products, activities, through trains, store optimization and so on. And activity planning is just the planning power of some activities in the store. Brothers believe that the relationship between the two is inclusive, activity planning is a part of e-commerce operation, and e-commerce operation includes activity planning.