Posters usually give priority to the key people in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text.
When it comes to poster design, you can consider three distinct levels of text:
① Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest.
② Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. )
③ Fine printing: These are used to illustrate yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity.
2 Highlight the contrast
A poster can catch someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try!
Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters.
3 Consider size and location
This is very important: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression.
Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment.
4 making small-sized posters
Although poster design is mainly done by printing, designing multi-size versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply.
Make a small picture that people can easily share on social networks;
Make a postcard or stationery-sized version for easy distribution;
Consider making a poster version of the website landing page;
Make a version that can be mailed;
5 Use a big screen
Whether you choose photos, illustrations or copywriting, the key is to need a leading pattern. Just like copying, it needs to be readable from a certain distance.
Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently.
6 bold spaces
When designing a poster, you can leave a lot of blanks between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability.
In poster design, using blank space in the following positions will have a good effect:
Between words (close spacing will make letters messy when viewed from a distance)
between the lines
Canvas edge
Between different forms of elements (for example, between pictures and words)
Around the first element (where do you want others to see first? )
7 Call to Action
The purpose of each poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position.
Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. )
8 The key role of printing
Poster design is a design that makes people crazy about typesetting. The best posters are designed with words and colors, not images or illustrations.
Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable.
Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective.
Using cold printing technology
Depending on the location of the poster and the crowd, it may need cool printing technology to realize it. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer.
These technologies are usually used in high-end projects or things that have a certain impact.
Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing.
10 fun
Poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily.
Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative!
Poster design Which company's poster design is better? There are pictures, strange pictures, pictures, love design and Beijing Xingye Brand Design Co., Ltd.
1, Figure Xiaobai Poster Design
The advantage of poster design is that it can provide users with a large number of multi-scene templates and rich materials to solve users' problems in graphic design. The scene covers new media marketing, social life, working documents, advertising printing, e-commerce and so on. To meet different design requirements.
2, strange poster design,
The advantage of picture monster poster design is that it can provide a variety of picture template elements, and users can complete the picture design by replacing and modifying the text. The picture monster creates templates according to different scenes to meet the picture design needs of enterprise management, new media operation, HR administration, teachers and self-employed.
3. Poster design of photo network,
The advantage of the poster design of Illustrated Web lies in that the content of the platform design covers photos, videos, creative backgrounds, design templates, GIF animations, scratch-free elements, office documents, illustrations, music and other categories, providing quality services for freelancers, new media operators and enterprise users engaged in creative design.
4. Love designing posters,
The advantage of love poster design is that the platform creates a "small but beautiful" online design platform, which makes the design more convenient and provides exquisite and unique commercial design services for more individuals and enterprises. Users can make use of the massive design elements provided by the platform, such as pictures, fonts, templates, etc., and quickly complete the picture production through simple actions such as dragging, pulling and dragging.
5. Poster design of Beijing Xingye Brand Design Co., Ltd.,
The advantage of poster design of Beijing Xingye Brand Design Co., Ltd. lies in the consistency of platform design, and the brand design content conforms to the consistency of the company's market, products, customer orientation and resource orientation; The consistency of vision, style, color and way adopted in brand design makes every sporadic communication break up into parts and strengthens brand value.
Which poster is designed well? Recommended poster design: Dongfang Shang Brand Strategic Design, Zhengbang Design Company, Dongdao Design, Pioneer International, Lingzhi Yangfei.
1, brand strategic design of Dongfang Shang
Beijing Dongfang Shang Enterprise Planning and Design Co., Ltd. (hereinafter referred to as Dongfang Shang), a domestic senior brand design and planning company, was established in 1998 and is committed to providing high-end brand design and planning services for enterprises. Dongfang Shang has gathered many elites and authorities in the fields of design, planning and consulting, with customers all over the country and spanning many fields. It has successfully provided services to more than 100 enterprises and institutions such as China Industrial and Commercial Bank, Sunflower Pharmaceutical, Zizhu Pharmaceutical, PICC, Holiland, Shuanghe Pharmaceutical, Henderson Land, Haodangjia, Sanjiu Pharmaceutical, Jigang, Zheng Qi Tibetan Medicine, etc., and has been well received by customers and the market.
2. Zhengbang Design Company
Zhengbang is a well-known brand identification design company in the industry and one of 80 members of China 4a Association. Zhengbang brand won the title of "Beijing Famous Trademark". Zhengbang has won 228 awards such as "German Red Dot /if Award" and China Design Star Award. Its six mature and influential sub-brands are: Zhengbang brand logo VI design, Bangbang brand consultant, Bangbang naming, Bangbang environmental guidance, Bangbang media and Bangbang network logo, with nearly 1,000 full-time employees in Beijing, Shanghai and Guangzhou.
3. Host design
The host company is headquartered in Beijing and has more than 700 employees. Hosted customers are leading brands in various industries, covering different fields from B2B to B2C. In the field of "design service" in the 20 13 list of "the world's most admired knowledge-based enterprises", Host ranked first, becoming the only local company on the list, surpassing Ogilvy & Mather, Younger and other internationally renowned companies in one fell swoop, and becoming the new overlord in China market. Headquartered in Beijing, the company has set up several design rooms at home and abroad. Dongdao design company has won many domestic and foreign VI design and logo design awards, winning honors for the country and the design community.
4. Pioneer International
From corporate public relations activities to product advertising, tailor-made professional training including electronics, accounting, business and management is provided for enterprises, which helps enterprises to stand at the forefront of development and become strong in the competition, and helps more than 200 large and medium-sized enterprises to achieve brand growth and value promotion quickly with professional image building and dissemination services. More than ten years of successful cases and honors at home and abroad have made Pioneer an unshakable banner in the industry. The original design of "Chinese Seal Dancing Beijing" stands out among many works in the world and becomes the emblem of the 2008 Beijing Olympic Games.
5, spiritual wisdom flying
Beijing Lexus Yangfei Advertising Co., Ltd. is a professional advertising design company integrating brand planning, graphic design, interactive design, product image packaging design and printing production. Lingzhi Yangfei Advertising has a group of senior design elites who graduated from Tsinghua University Academy of Fine Arts. Is a young, high-quality, energetic and dedicated creative team. He has achieved excellent results in many international and domestic design competitions and won numerous honors for China's design. After years of baptism, Lexus Yangfei Advertising has become one of the most professional brand design companies in Beijing.