When ordinary people want to start a business and apply for relevant subsidies or subsidies, they often use their entrepreneurial intentions to investigate whether potential entrepreneurs are suitable, so as to decide whether to give subsidies.
Entrepreneurial intention is mainly determined by the following three aspects:
Attitude: refers to personal positive or negative evaluation of entrepreneurial behavior;
Perceptual behavior control: the ability of individuals to control certain behaviors.
Subjective norms: external factors that affect individual decision-making, including the expectations of individuals or groups with important reference significance, such as spouses, family members, friends, teachers, doctors and colleagues.
Entrepreneurial intention is characterized by:
The vast majority of entrepreneurial activities are people's planned rational behavior;
Entrepreneurship is also a choice of career;
Theoretical and empirical studies have proved that career choice decision-making is essentially a cognitive activity and a conscious information processing process of evolving beliefs, attitudes and aspirations.
Will and attitude are based on perception.
The main reasons that affect entrepreneurial intention are:
Individual characteristics have an important influence on individual entrepreneurial will, which determines individual entrepreneurial will to a great extent. The psychological characteristics that affect entrepreneurial intention include achievement desire, internal control belief, risk-taking tendency, ability to identify and use opportunities, tolerance for ambiguity, style of dealing with problems and choice of personal values of entrepreneurs.
The impact of entrepreneurial environment: firstly, it includes economic, social, cultural and political factors; Second, it involves all support or help services from the external environment to promote the entrepreneurial process.
From the perspective of entrepreneurship education received by students, personal background, school experience, forward-looking personality, entrepreneurial ability and entrepreneurial knowledge will all affect individual entrepreneurial intention.