Another way, live broadcast has become a new business card for the store.
"The starting point at that time was very simple. The source and condition of the car are reliable. To let more Tianjin people know about us and understand us, we must broaden our channels. " Wang Dao's speech, he thought of trying to do live broadcast. "One more way to attract more potential customers to the store can also create opportunities for in-store vehicle transactions."
Taoche Used Car Tianjin Branch Wang Hanlin
As both the manager and the anchor, the task on Wang Hanlin's shoulders is even heavier. Every morning is his "manager time" He held an early meeting at nine o'clock on time, arranged the sales tasks and work arrangements for the day, and began to follow up various problems. In the afternoon, the "anchor king" went online on time, turned on the fill light, held the Yuntai, and enthusiastically introduced the boutique used cars in the store to fans.
"No nonsense, just dry goods" is Wang Hanlin's live broadcast style. In his live broadcast room, users can often get the most effective car condition information in the shortest time. Sharing the knowledge of used cars and explaining the condition of cars by telling jokes and shaking burdens, Tianjin people's innate humor is vividly reflected in Manager Wang, and the original boring and monotonous content becomes relaxed and interesting. The whole atmosphere can't be lost to Deyun Society. With such professional ability and unique live broadcast style, Manager Wang has captured a large number of fans. Today, the Tik Tok account "Car Taotao E-commerce Tianjin Branch" of Taoche Tianjin Store has more than 1000 followers. "Although the number of fans can't be compared with the real big V, we are all real users. Because they are really interested in used cars, they often send private messages even when they are not broadcast live, and the activity can be very high. "
Firefighters have transformed into store managers, constantly "knocking" to make new stores constantly emerge.
Now, Manager Wang is already familiar with the live broadcast. In the eyes of people familiar with him, it is normal for Wang Hanlin to boldly try to spread this innovation in one fell swoop. Because such an "old driver" in the used car industry was a firefighter five years ago.
"Run with a hose. If you can't eat, you have to call the police immediately." Wang Hanlin said that at that time, the alarm was an order, and time was life. Those two years of military camp life also refined his resolute, diligent and down-to-earth style. After retiring from the army, with a passion, Hanlin moved to the automobile industry, and successfully joined the used car in April this year and became the manager of Tianjin store. His concentration and tenacity are exactly what Taobao values.
Wang Hanlin as a soldier.
Facing the fierce competition in the second-hand car market in Tianjin, Wang Hanlin admitted that the manager was not good. "In recent years, there have been many' old customers' in Tianjin, which is our local common name for buying used car dealers. Everyone is robbing the car and forcing the price of the car. "
However, Hanlin did not flinch. He pays attention to "fighting" in the army. Being a store manager and doing live broadcasts is also a "beating" for him again and again. Nowadays, Tianjin Store not only relies on Taobao's new online and offline retail platform, but also obtains valuable customer leads through live broadcast, achieving an efficient conversion rate without any paid promotion. The combination of the two made Tianjin store achieve remarkable results, winning the silver store in July and the excellent store in August, 10, and began to emerge in more than 30 stores across the country.
Group photo of all employees of Taobao used car Tianjin store
As a newly opened store, it is commendable to achieve this result. In manager Wang's view, everything has just begun. "Now it is the right direction to show it to tourists through innovative forms, and the next step should be carefully polished; We must constantly' beat' ourselves, let Tianjin stores prosper, and let more consumers drive the' Fidelity used car' for car washing. "