First, clear the purpose of website construction
The promotion of the brand image of small and medium-sized enterprises can use the e-commerce mode of website promotion and marketing, and use the convenient communication means of network to realize the circulation, consultation and exchange of information more quickly, thus promoting the formation of trade. Therefore, it largely replaced the intermediate behavior in the previous circulation. By browsing the corporate website, customers can learn about corporate culture, development, latest product information, marketing outlets and other information without meeting with corporate stakeholders, thus connecting enterprises and customers more closely and spreading corporate and brand information through online channels. So this requires that the construction of any website must have a clear purpose and target group. Is the website for customers, suppliers, consumers or everyone? The main purpose is to introduce enterprises, promote a product, or try e-commerce? If the purpose is not unique, the weight relationship of different purposes should also be clearly listed. Therefore, the purpose of enterprise website construction is the basis of all principles, which can be reflected by the following points:
(1) Show corporate image. Show the background, scale and present situation of the enterprise through company profile, enterprise culture, product information, advanced technology, enterprise dynamics, enterprise qualification and successful cases.
(2) new product display. Through product pictures, the latest products of enterprises are illustrated, giving customers a more intuitive feeling, understanding new products and improving product sales.
(3) Information feedback. Through message boards and new product subscriptions, we can collect more information and a list of potential customers and broaden sales channels.
Second, the overall style of the website.
To build a website that suits you, you must first understand the market and demand of your own industry, based on the visual identification system, and take the enterprise standard color as the main tone in the overall tone. The main color and color matching complement each other, concise and clear, neat and unified. In the choice of graphics and patterns, we should rely on corporate logos and symbolic patterns, and the drawings should be meticulous, in line with the expression of the theme, and follow the basic principles of graphic design and basic aesthetic principles. The layout should be concise and clear, and the whole website should be consistent from design style to font. Modern enterprise website design is mainly composed of column name, column content, technical means and page number. In the layout of the page, we should distinguish between primary and secondary, and put the main contents (such as enterprise introduction, latest products, industry trends, enterprise information and other information) on the home page, so that the visual effect should be clear and consistent. Only in this way can we attract customers in the shortest time and achieve the purpose of information dissemination.
Third, the establishment of background system.
Background system is the core of the whole website and the pillar of the whole website. Information addition, deletion, modification and picture arrangement of the website need to be completed in the background.
(1) information management. The information of the website needs to be updated in real time. A constantly updated website can attract more customers. If the content of a website is not updated, there will be no customers to browse, which will not only show the enterprise better, but also leave a bad impression on customers (for example, the enterprise management system is not strict and there is no good management system constraint, etc.). ). A good background management system, administrators can operate by themselves, and it is convenient to update information, which is more convenient and faster.
(2) product management. On the one hand, the establishment of enterprise website is to display enterprise image, on the other hand, it is the function of product display and product management. Through product classification, administrators can update product pictures in time, so that more product information can be delivered to customers in time and the number of customers can be increased.
(3) Order management. Customers place orders through the front desk, and enterprise administrators can collect and sort out customers' product orders through the background view, so as to increase the transaction probability and find potential customers. This function is conducive to the accumulation of customers and the timely delivery of new products to intended customers, which not only improves the service quality of enterprises, but also facilitates the promotion and product sales of enterprises.
(4) Message management. Customers leave messages, feedback their opinions and suggestions on the website and products in time, and absorb good opinions and suggestions to make the website better.
Fourth, website promotion.
Building a good enterprise website requires not only a good management background, but also a good administrator to maintain and update the website in real time. In order to better promote the website, we also need to promote websites, such as Baidu, Google, Sina and other websites, so that at the beginning of the website establishment, the website can be searched by customers on search engines, increasing the click-through rate of corporate websites and increasing the number of visitors to the website, that is, increasing the opportunities for corporate customers to browse.
Verb (abbreviation of verb) the significance of website construction for small and medium-sized enterprises
(A) is conducive to enhancing corporate image. Generally speaking, it is unlikely for an enterprise to establish its own website to bring new customers and new business to the enterprise immediately, and it is also unlikely to greatly improve the performance of the enterprise immediately. The role of corporate websites is more similar to the advertisements made by enterprises in newspapers and television to promote the company itself and its brand. The difference is that the enterprise website has a larger capacity, and enterprises can put almost anything they want customers and the public to know into the website. In addition, relatively speaking, the cost of establishing a corporate website is much lower than other advertising methods. The cost of an enterprise website is only 30,000 to 40,000 yuan a year. Enterprises will spend hundreds of thousands of dollars advertising in newspapers in a few days. Of course, websites and advertisements are two different ways of publicity, each with different functions. They are more complementary than mutually exclusive. If an enterprise has its own website, it is necessary to publicize the website as much as possible in various advertisements and put specific content in the website.
(two) can introduce the enterprise and its products in detail. One of the most basic functions of an enterprise website is to introduce the enterprise and its products in a comprehensive and detailed way. In fact, enterprises can put anything they want people to know on the website, such as company profile, qualification certificate, production facilities, product appearance, functions and how to use them, all of which can be displayed online for the convenience of the public.
(3) Collect customer feedback and strengthen customer service. Enterprises can serve customers 24 hours a day, keep after-sales contact with customers, listen to customers' opinions and answer questions; Receive customer feedback in time, find problems and solve them.
(d) Direct online sales. A good corporate website is not only a good publicity of corporate image, but also can assist the sales of corporate products, and even directly help enterprises realize online sales through the network.
To sum up, enterprise website construction should not only pay attention to form, but also be practical, which can really bring benefits to enterprises. But don't compare with others. It is a strategic investment according to the business needs of enterprises. It is a wise choice to exchange the minimum investment for the maximum return and build a website construction scheme and model suitable for your own characteristics. In short, only by establishing a website suitable for enterprises can enterprises effectively use the website and achieve the expected results. A high-quality website can not only create the maximum added value for small and medium-sized enterprises, but also open a door to the international market for enterprises, and it is also one of the important means for small and medium-sized enterprises to seek breakthroughs.