Dalu brand serves the public, so more people should know about it. Pursuing popularity is the necessary goal of Dalu brand marketing, and it is also the commonality of all enterprises engaged in brand marketing. The basis of brand marketing is popularity marketing; Next is word-of-mouth marketing. Less well-known brands are increasingly ignored by people. Coca-Cola is now the most valuable brand (the brand value in 2000 was $72.5 billion), and it has created the "Ten Best" in the world: the most famous, valuable, familiar, popular, respected, cordial, enviable, international, best-selling and imitated times. However, Coca-Cola is definitely a staple food. Staple food and low image are not equal. At this point, the "Coca-Cola" brand is an example.
2. Low price
Lower prices are an obvious feature of commodities. In order to ensure that more people can consume, the prices of main commodities must be cheap. Dalu brand has always encouraged people to spend, so it will not set up price barriers. Coca-Cola's "three A strategy" is "affordable, affordable and happy". Coca-Cola won't set the highest price because it is the largest brand in the world. It has reason to do so, but the reason why it doesn't is that it knows that it is a major commodity brand. This is the brand rule.
Step 3 meet basic needs
Dalu brand will not satisfy people's "highest ideal" like luxury brands, but provide customers with a basic value. This "basic value" is completely practical and is the basic demand of consumers. Therefore, "Changyu" wine does not need to be decorated with golden carvings and silver ornaments like remy martin XO. Maybelline, who is also a L 'Oré al company, will not be as plain as Lancome. Beijing's "Dabao" brand cosmetics have won the favor of mass consumers for their practical value. For some packaged water such as Wahaha, Robust and Nongfu Spring, people's basic demand for them is to quench their thirst.
4, a lot of consumption
Dalu brand always looks forward to the consumption climax in the market. Road signs always add fuel to the fire, creating momentum and prompting people to buy and use them constantly. Dalu brand hopes customers' brand loyalty very much, because it is possible to repeat consumption. In order to realize mass consumption, Dalu brand has invested a lot of money in the terminal network construction of the market and made great efforts in promotional activities. For example, Helvxue ice cream, Head & Shoulders shampoo, Arowana edible oil, Sanlu milk powder, Diao brand laundry soap and so on. The large consumption brought by their huge customer base is inseparable from their terminal competition.
5. High media meeting rate
If Dalu brand wants to maintain fresh market vitality, it must maintain the "meeting rate" with the target group. Only when you see it every day can you buy it every day. Therefore, the advertisement of Dalu brand should be prepared persistently. High popularity can be created overnight (for example, the advertisement "Wang Biao" of CCTV in China), but the brand's meeting rate needs a long stream of water. People often see a brand in the media and believe in its vitality, otherwise, they will doubt everything about it. "Jianlibao" drinks are well-known, but it is not difficult to find that the appearance rate of its brand in the media has always been directly proportional to its sales.