Oppo and vivo have their own factories, from mobile phone design to various test workshops, they all have their own systems and have higher requirements for mobile phones. With our own factory, the transfer of personnel depends entirely on ourselves, without relying on the mode of foundry. All Xiaomi's mobile phones rely on foundries such as Foxconn Inventec, and many people in Tao Kan and Apple also work for Foxconn! Then who told you that Apple's quality control must be good? It's just that you think it must be better to be more expensive!
Thank you for reading.
The four major domestic brands, Huami OV, each brand has its own label, the price-performance ratio of Xiaomi, the design of OV and the photos of Huawei. In terms of quality and quality control of mobile phones, OV is absolutely second to none in the industry, and the user experience is also well-known.
Mobile phones, the so-called electronic products, have more or less quality problems (probability size), and some of them are visible in appearance, such as cracks in the interface, defects in the fuselage, screen yin and yang, or color difference. But there are some internal problems, such as network disconnection, fast power failure, startup software stuck, and flashback, all of which are quality problems. So who is better at the quality and workmanship of mobile phones in Xiaomi and Blue Green Factory? As far as the current market reaction is concerned, OV is better.
The price-performance ratio of Xiaomi mobile phone is really good, but there are still many quality problems. The simplest thing is that WiFi is cut off. It hasn't been solved for years. I don't know if this is a design defect or a process problem. In addition, the workmanship of Xiaomi mobile phone is really average in the same price. The border junction of high-end machines such as Xiaomi MIX and digital series is relatively general, and the problem of large gap has not been exposed again and again.
Xiaomi mobile phone is obviously not as good as blue-green factory in material control. OV's mobile phone is not as cost-effective as Xiaomi's, but it is obviously more mature in material design and assembly technology, especially on thousand yuan mobile phones and hundred yuan mobile phones. Feel and body material are not of the same level. For example, Xiaomi 9 I went to the experience store to play for a while. I have really made great progress in face value design and design materials, but I don't have that amazing feeling.
So what makes OV have such a good reputation and spread it to this day?
First, OV set foot in the field of mobile phones very early, and began to set foot in the era of functional machines, with its own factory assembly line. After so many years, we have our own set of mature technology, and the technical precipitation of workers has also risen, which Xiaomi mobile phone does not have.
Secondly, OV has its own factory and mature supply chain. Many people say that Xiaomi mobile phone is still made by Foxconn. As the most powerful enterprise in the OEM industry, Foxconn has taken most of Apple's orders. How can it be produced by Foxconn? Xiaomi is made by Foxconn, but the unit price of Xiaomi can't be the same as that of Apple. Apple's mature supply chain is its own choice, and Xiaomi obviously does not have this treatment. To put it simply, millet and apple have the same root but different lives. Apple's mature supply chain has nothing to do with Xiaomi. It runs by itself.
Third, Xiaomi mobile phone pays attention to cost performance, and naturally it will not use top materials in some materials selection, so it will squeeze suppliers and foundries, and they all want to make money (especially the foundries have a layer of wool), so they can only settle for second best after removing profits. In addition, we found that Xiaomi's suppliers are other small and medium-sized enterprises except Foxconn. Each manufacturer's equipment, technology and assembly line can't be the same, and the products produced are uneven.
OV has been working under the production line for many years. If it is a matter of quality and workmanship, it is naturally impossible to live for so long. People who buy OV mobile phones in third-and fourth-tier cities and towns may not know what CPU is, but the quality can still be distinguished. If the quality is not good the first time, they will naturally not buy it again.
Look at a picture first:
This is the annual shipment of major global mobile phone brands in 20 18 years. The shipments of Xiaomi, OPPO and VIVO are almost the same, all in the early days of 1 100 million units.
Faced with such a huge shipment, personal subjective experience and feelings are not very convincing when discussing the quality control of mobile phones.
Quality control questions can only be answered by objective data. The above picture shows the complaints statistics of mobile phone brands released by China Quality Miles for three consecutive years. Obviously, Apple and Xiaomi have the largest number of complaints from users. Consumer complaints are directly related to brand sales, so mobile phone brands with small sales such as ZTE and Lenovo have relatively few complaints.
However, in this statistical chart, the performance of OPPO and VIVO is very eye-catching. In the case that the overall sales volume is not much different from that of Xiaomi, the number of user complaints is very small.
The above picture shows a survey conducted by Caijing Technology Channel 20 17 on March15. Among the brands with the highest negative review rate, Xiaomi stands out, while the negative review rates of OPPO and VIVO are 1.7% and 1.5% respectively, which is the lowest among all mobile phone brands.
Quality control is also cost-effective. Before OPPO and VIVO launched Realme, Reno, IQOO and other brands, the price/performance ratio was always the signature of Xiaomi's mobile phone, providing Qualcomm Snapdragon's flagship SOC model at the lowest price, which met the performance needs of many young people.
However, it is an eternal truth that there is no gain without giving. OPPO and VIVO have not been defeated by Xiaomi's cost performance, but their share in the domestic market exceeds Xiaomi's, and mobile phone quality control is an important part.
Some people say that OPPO and VIVO have their own factories, which are easier to control in quality control. This is no problem, but it is not the only factor that determines quality control.
The key to quality control lies in the same metal backplane of the mobile phone manufacturer rather than the foundry, including the stamping plate that can directly press a hole and the CNC machining plate with higher quality.
The same vibration motor, rotor motor and linear motor.
The same linear motor, there are circular motor and transverse motor.
The same transverse motor includes X-axis motor and Z-axis motor.
There are too many aspects of decision-making experience and quality control that you can see in your mobile phone, and many of them are not seen from the product parameter table.
Foundry works with money. What do you give them and what do they process? There are 400 operators on a Foxconn production line of iPhone, and only 60 people on a Foxconn production line of domestic Xiaomi Huawei.
If the entire product line completed by 400 people is reduced to 60 people, it means that one person has to do the work of almost five people. How can there be no gap in quality control?
But when it comes to the quality control gap, we can't ignore the product price and profit.
The relationship between quality control and product price and profit space is unfair to only mention quality control without mentioning price, and only mention price without mentioning profit.
OPPO and VIVO are not defeated by Xiaomi's cost performance. Excellent appearance and good quality control are the most critical factors. From the user's point of view, powerful channels and pervasive stores are another.
OPPO and VIVO are superior in quality control because their products are more profitable. X series and R series adopt Qualcomm Snapdragon mid-range SOC for a long time, which can save a lot of cost. On the one hand, the money saved gives the channel, on the other hand, it improves the quality control and after-sales service experience.
Xiaomi's top flagship SOC in Qualcomm is the cost price, and OPPO and VIVO can be bought in physical stores when they go out. Is this the cost?
Therefore, the quality control of OPPO and VIVO is indeed significantly higher than that of Xiaomi, but the performance of Xiaomi is indeed ahead of OV for a long time, and there are strategic differences between the two sides in the layout of mobile phone costs.
As consumers, we need to understand these phenomena and the reasons behind them, and then comprehensively consider what I need more in order to rationally buy the right mobile phone.
The quality and quality control of millet and blue-green are incomparable!
OV is one of the four giants that can realize self-research and self-production. All products of vivo and OPPO are self-researched, and product assembly and quality control are completed by their own factories.
This has three advantages. One is that details can be done. Even if Xiaomi 9 is an OEM, why should other people's factories carefully optimize the details and run in every little point? Vivo has an ultra-precision MPM double-track printing machine imported from the United States, and the printing accuracy is only 25um, which is 1/3 of hair. The world-leading Asymtek dispensing machine; Fuji third-generation NXT high-speed mounter in Japan and Panasonic NPM high-speed mounter in Japan; Automatic arm control machine testing, etc. The nuances of every mobile phone test are beyond your imagination. Considering the influence of transportation process on the quality of mobile phones, the packaging simulation transportation test was carried out, which simulated various environmental conditions such as wet environment, automobile transportation vibration, warehouse stacking pressure and accidental drop. And apply various stress tests to the whole box of mobile phones to ensure that the transportation process will not affect the quality of mobile phones. Taking X7 as an example, 87,000 pieces of test case software were completed, with hardware 1500 categories. It takes at least 45,000 man-hours to complete all the tests, during which more than 7,000 modifications were made to the software and hardware. How does a mobile phone make people feel exquisite, high-end and brand-conscious? Just look at the details, why others look at the iPhone, which is different from other mobile phones, but it is done in enough detail.
Second, it can speed up output and reduce costs. Where other people's factories have their own factories to process so fast, vivo processing factory has more than 30 thousand employees and can control the output freely. You don't need to pay money and deposit to the processing factory like Xiaomi. If there is no middleman to make the difference, you only need to pay employees. As for the factory equipment, the average share is very small among the shipments of nearly 100 million mobile phones a year. For example, in addition to giving hardware money to suppliers, Xiaomi also needs to pay OEM fees, deposits and other orders. Vivo only needs to give the supplier hardware money, no OEM fee and no deposit. Who can this part of the money be given to, to channel providers, to partners, etc.
The third is that quality control can be grasped. The reason why vivo can dominate offline, do you think it depends on stars? Relying on a dime a dozen mobile phone stores, quality is very important. The mobile phone is broken. Can it be fooled once or ten times? The quality control of vivo is very strong. Have you seen any major quality problems with vivo? No, owning a factory can perfectly grasp every link of production, which explains why many ordinary consumers choose vivo.
So you understand why the OV line is so overbearing. After-sales quality control is perfect, consumers will be happy to buy! The biggest reason why consumers buy OV is not the star, but the after-sales quality control, because if the quality is not good, consumers may buy it once, but it is impossible to buy it twice!
As a result, the blue-green factory must have done a good job!
I have been selling mobile phones professionally for five years, and I sell 1500 mobile phones every year. The after-sales probability of blue-green factory is about 2%, and the after-sales probability of millet is about 10%! Practice results!
Compared with the online rhythm, I still believe that I have invested real money.
Just look at the production line.
1' blue and green take the offline channel. If the quality control is poor, it is easier to smash the brand. 2' Blue Green has its own factory, which has stronger control! So I personally think that blue and green are more reliable.
In this respect, I really want to talk about the advantages of vivo and OPPO. It can be seen from the ranking of 20 18 world mobile phone foundries that OPPO and vivo basically belong to one of the top five mobile phone foundries in the world from 20 16 to 20 18. You know, Samsung and Foxconn rank in the top two, while OPPO and vivo have their own mobile phones and produce them themselves, which is really a great advantage.
Because of their own production, they can control their own quality and ensure the quality of mobile phones, which is indeed their advantage. Xiaomi mobile phone is produced by a foundry. Although the technology has made great progress, such as Foxconn and BYD, it is not its own factory after all, and it will be different from OPPO and vivo in this respect.
So, what about OPPO and vivo's own factories? Let's take a look at some of our own factories about vivo and OPPO.
Let's take vivo for example. Vivo has four production bases in the world. Up to now, it has a total of 65,438+022 modern production lines with a monthly production capacity of more than 654,380+000 million units, so this is also the reason why vivo can ensure sufficient supply.
Self-produced and self-sold, and formed a systematic, which is indeed the advantage of vivo. It is said that 60% of vivo employees are R&D personnel, and there are more than 30,000 front-line employees; Among vivo's equipment, there are ultra-precision MPM double-track printing machine imported from the United States, with an accuracy of 25um, which is about 1/3 of that of hair, the world-leading Asymtek dispensing machine, the third-generation NXT mounter of Fuji in Japan, the third-generation NPM mounter of Panasonic, and automatic PCBA testing.
In fact, we can also know the quality control performance of vivo brand through a description:
We can really feel that vivo is doing really well in quality control. In fact, the first time I felt the quality control of vivo was in the use of its lifting camera, which brought a strong lifting design through the use of stepping motors.
In fact, the current mobile phone market is striving to achieve excellent workmanship and excellent quality. Vivo, OPPO, Xiaomi, Huawei and other mobile phones are doing this. However, compared with the advantages of Xiaomi, vivo and OPPO, their self-production and marketing will indeed have a stronger advantage.
The two can be compared, and there is little difference, but they are not rivals, and Xiaomi has better functionality. This question may be a question in many people's minds about domestic mobile phones, because it does not involve foreign brands or Huawei, the boss of domestic mobile phones, which is equivalent to comparing the fourth and fifth (according to the current sales order).
When it comes to Xiaomi and the blue-green factory, let's digress and see what their boss did in those years. Xiaomi boss Lei Jun is the CEO of Jinshan Company, and many software games, such as Kingsoft Internet Security, Ciba, WPS and Chivalrous Love, have been played or used. The owner of the blue-green factory is Chen Mingyong. You may not be familiar with him, but you must have played with his products. Little bully is fun, with many memories of childhood after 80s, BBK VCD, DVD, BBK music mobile phone. I don't know if you still remember the advertisement of that year. Song Hye Kyo Jing listens to music, and the picture is super beautiful. OPPO just inherited beauty, and vivo inherited music.
Anyway, what's the difference between Xiaomi and Blue Green Factory? Both are Xiaomi and Blue Green factories of domestic mobile phone manufacturers, but there are many similarities. Their processors are Qualcomm Snapdragon, flagship machine screens are Samsung, and sensors are mostly Sony, which are basically the same. The price of Xiaomi is mainly cost-effective, and Xiaomi is more favorable for the same configuration. Of course, they are all made in China, and they are all brands of the same level. It won't be too bad.
What is the difference here?
First, different marketing strategies.
OPPO chose many stars to speak for it, and combined with various TV stations and users, advertisements were overwhelming and shops were opened. The advantage of this is that it really achieves the advertising effect, allows users to quickly see and experience new products, and is also very convenient to buy. The disadvantage is that high advertising fees and layers of agents can only raise the price of mobile phones. Not to mention the cost of research and development.
Xiaomi was completely different from OPPO in the early days. Xiaomi is promoted through network, Weibo, press conference and product cost performance, and some models are also marketed through hunger. The advantage is that it can be quickly displayed to users through the network, and users only need to buy through the network, which reduces the advertising fee and benefits users at a low price. The disadvantage is that if you don't promote it at home, you will still lose many users.
Second, different user groups.
As mentioned at the beginning, Xiaomi and Blue Green Factory are not rivals. Xiaomi mainly promotes configuration, cost performance and function, and its customer base is mainly low-end users who understand mobile phone configuration. The characteristics of users are the pursuit of configuration and function, and they want to get more benefits at low prices.
Blue-green factory mainly focuses on appearance, taking photos and charging, and its customer base is mainly low-end female users. In fact, you will find that the women around you use either apples or blue-green factories. Some netizens commented that the blue-green factory is a special machine for foreign female workers, which makes sense. The characteristics of this kind of user group are that they don't know how to configure, and they require mobile phones to look good, take good pictures and have aesthetic feeling.
Third, the development direction is different.
Recently, the sales of Xiaomi have declined somewhat. The sales volume of Xiaomi 9 Pro has just been released, but the supply is still insufficient. However, Xiaomi has a rich product line and many rivals. Mobile phone opponents are actually glory and glory independence, which has a great impact on Xiaomi. Other home appliances are rivals of various home appliance manufacturers, and computer products are rivals of Huawei. This has put a lot of pressure on Xiaomi, but judging from the current competition trend of electronic products, it is always different manufacturers who are injured by the competition between the two tigers, because you don't know what kind of technological breakthroughs they will have and what kind of products they will produce for competition. Therefore, although Xiaomi is under great pressure at this stage, it will not fall down with Xiaomi's product line and self-research ability, because Xiaomi not only produces mobile phones, but also produces an AI intelligent ecosystem.
Look at the blue-green factory, which only makes mobile phones and has no self-research ability. The highlight is only VOOC flash charging. It was not until February 20 18 that Hyderabad R&D center was established in India to engage in research and development. Although it focuses on beauty photography, there is no blue-green factory on the DXO score list. It can be seen that the photos of the blue-green factory are very general. IQOO, a 5G mobile phone, leads the way, with low price and good sales. However, when the price of NEX3 is high, there is no sales at all, and glory has a great influence on it. I always feel that the blue-green factory has reached the end of its tether.
To sum up, buying a mobile phone now is not only to call the Internet, but also to buy the entire AI intelligent ecosystem of this manufacturer. Samsung, Huawei, Apple, Xiaomi and Xiaomi are better. How to give users a better experience? I think this is what Xiaomi has been doing. Although the sales volume of Xiaomi 9Pro is average, Xiaomi has improved a lot in practicality and user experience. It can be seen that Xiaomi is really considerate of users, just like there are fruit powder, pollen and rice noodles now. Firmly lock in your users with your own high-experience system ecosystem. I think this is what mobile phone manufacturers should do now. Hardware is more important, software experience is more important. I don't think Reebs is worse than having a bully.