The integrated marketing of the whole network mainly includes: web search, photo search, video sharing, B2B platform, B2C platform (owned and third party), portal media, classified information platform, vertical industry forum, Weibo blog promotion and famous encyclopedia.
1. Webpage Search plans keywords according to the characteristics of industries, regions and products as a whole, studies the popularity and relevance of keywords, obtains a higher ranking order in the result pages of search engines, and increases the number of corporate websites collected and displayed by seven major search engines (Baidu, Baidu, sogou, Soso, Google, 360 Search, Instant and Youdao). When customers are looking for related products or services in search engines,
2. Image search is promoted in search engines in the form of pictures for specific keywords, and the pictures of goods are intuitively pushed to users' eyes, covering users who search for pictures, thus enhancing the brand image, increasing the information displayed by enterprises and bringing business opportunities to enterprises.
3. Video sharing video is the most direct and effective medium, because it receives more attention, plus sound and pictures, which can give people an intuitive and vivid feeling. Video sharing is also interactive with the Internet, which is highly contagious. Make product or related service information videos and share them with major video websites.
4.B2B platform publishes enterprise and product information on a large number of well-known domestic B2B industry websites. Customers can search for your enterprise and product information by browsing these B2B website platforms, so as to contact you for consultation and finally reach a deal.
5.B2C platform (owned and third party) displays enterprises and products on the sales platform, and end customers can consult and place orders by browsing the page, thus placing orders for enterprises to customers. It is divided into self-owned shopping malls and third-party shopping malls based on Tmall.
6. Portal media websites publish enterprise product or service information to major media portals in the form of soft articles (such as Tencent, Sina, Netease, China.com, Sohu Focus, etc.). After the launch, they can be directly watched permanently in major portals, and the brand degree can be enhanced through the authority of portal websites.
7. Classified information platform uses the classified information network application platform to publish valuable information on various classified information websites in time, so as to achieve the purpose of enhancing brand awareness and corporate image.
8. The vertical industry forum takes the forum as the network communication platform, and publishes the product and service information of the enterprise through words, pictures and videos, so that the target customers can have a deeper understanding of the products and services of the enterprise. Finally, the purpose of enterprise publicity and deepening market awareness is achieved.
9. Blog promotion uses blog, a network interactive platform, to publish enterprise-related profiles and service information, and timely pay attention to and reply to customers' related questions and inquiries on the platform, so as to achieve the purpose of promoting enterprise information.
10. Well-known encyclopedias create entries related to enterprises, brands, products and websites in various well-known hundred branches, which can not only establish the public image of their own related information, but also increase communication opportunities and enhance their popularity.
1 1, live short video promotion short video has risen in recent years and is deeply loved by young people. Its visual experience is unmatched by other promotion platforms, so exposure on major short video platforms is also one of the necessary promotion channels. 12, WeChat promotion WeChat has a strong user base, and network promotion cannot miss the WeChat ecosystem. Common promotions in this ecology include WeChat official account promotion, WeChat circle of friends promotion and WeChat group promotion.