Liqun is an old brand of Hangzhou Cigarette Factory, which was founded in 1960. Among the first batch of "Chinese time-honored brands" recently approved by the Ministry of Commerce, there are 38 time-honored brands in Zhejiang Province. Liqun brand ranks among them, and it is the only recognized "China Time-honored Brand" in the tobacco industry.
Liqun brand has a production history of nearly 50 years. From 65438 to 0995, Liqun successfully carried out the brand transformation of "renovation of old brands". The Ministry of Commerce launched the "Revitalizing Time-honored Brand Project". The cigarette "Liqun" produced in Hangzhou was recommended by the Provincial Time-honored Brand Association, confirmed by the Ministry of Commerce as "China Time-honored Brand" at the end of September, and publicized to the public. 65438+In the second half of February, the Ministry of Commerce will issue licenses to enterprises that have won the "China Time-honored Brand".
Liqun Group is a trans-regional, multi-format and comprehensive large-scale commercial group. Over the years, Liqun Group has actively promoted the simultaneous development of multi-formats while insisting on department store retail chain and commercial logistics distribution, and has also made remarkable achievements in the fields of hotel chain, drug logistics and real estate development. 2065438+April 2007, Liqun shares were listed on the main board of Shanghai Stock Exchange. 20 18 in may, Liqun commercial group acquired the equity of 100% and the domestic company of 10, two China hongkong companies owned by lotte.