Beijing Zhongyikang Times Market Research Co., Ltd. is a wholly-owned subsidiary of German GFK Group in China, specializing in market retail testing of household appliances, consumer electronics, communications, IT and digital products and related industry research.
Zhongyikang Times Company has the largest home appliance market testing network in China at present, with retail testing covering 30 provinces, autonomous regions and municipalities directly under the Central Government, 56 1 city/county and 5 129 sales stores. It is a retail testing institution of durable consumer goods with the largest number of testing samples, the most reasonable testing channel structure and the most complete testing categories in China. At the same time, it provides services to more than 200 complete machine manufacturers, upstream resource manufacturers and commercial customers around the world; Approved by the Policy and Regulation Department of the National Bureau of Statistics, it has obtained the A-class foreign-related investigation right and is qualified to undertake foreign-related investigation business.
Zhongyikang Times Company has a group of high-quality data processing and market analysis researchers, whose research scope covers household appliance retail testing, industry research, retail channel research, market capacity prediction, purchasing power evaluation and many other fields, and can provide customers with authoritative market retail testing data reports, industry development research reports and special research reports.
After years of development, Zhongyikang Times Company has become a leader in the research of China household appliances market. The market data released by Zhongyikang Times Company has become the necessary information for home appliance enterprises to study the market and an important standard to measure the performance of sales staff, and has been widely quoted by major news media when describing the characteristics of China's home appliance market.
Beijing Zhongyikang Times Market Research Co., Ltd. was awarded the title of "Best Consulting and Market Information Provider in 2008" by Bose Household Appliances (China) Co., Ltd. for its excellent quality of products or services, excellent R&D, innovative and technical level, timely delivery, excellent price stability and excellent communication and cooperation.
From the prosperity index and entrepreneur confidence index of China household appliances enterprises, we can gain insight into China's economy.
The "China Household Appliance Enterprise (Zhongyikang) Prosperity Index" and "China Household Appliance Enterprise (Zhongyikang) Entrepreneur Confidence Index", which condense the voice and wisdom of China household appliance entrepreneurs, directly reach the national decision-making level through the form of quarterly joint meetings.
In May 2009, in order to grasp the economic development trend, judge the turning point of economic operation, and provide decision-making basis for further strengthening and improving macro-control, the State Council established a leading group for economic prosperity detection.
The economic prosperity test leading group holds a joint meeting every quarter. China Economic Prosperity Testing Center is the only unit of the National Bureau of Statistics that provides comprehensive information to the joint meeting on a quarterly basis. The "China Household Appliance Enterprise (Zhongyikang) Prosperity Index" and "China Household Appliance Enterprise (Zhongyikang) Entrepreneur Confidence Index" jointly compiled by China Economic Prosperity Testing Center of the National Bureau of Statistics and Beijing Zhongyikang Times Market Research Co., Ltd., together with the prosperity testing reports of ten major industries such as steel and automobiles, constitute the quarterly prosperity testing report of key industries of the national economy, which provides a basis for macroeconomic decision-making and policy formulation of governments at all levels.
While serving the government, quarterly prosperity test reports of key industries in the national economy are also widely sent to relevant enterprises, providing decision-making basis for enterprises to assess the situation and adjust their own development strategies.
"China Household Appliance Enterprise (Zhongyikang) Prosperity Index" and "China Household Appliance Enterprise (Zhongyikang) Entrepreneur Confidence Index" are the crystallization of more than 0/00 entrepreneurs in China Household Appliance Industry. Now, this achievement is playing an increasingly important role and value, and will create a better policy and market environment for the development of China household appliances industry!