1, information search function
The search function of information is the embodiment of the enterprising ability of network marketing. In network marketing, we will use a variety of search methods to actively obtain useful information and business opportunities; Will take the initiative to compare prices, will take the initiative to understand the opponent's competition, will take the initiative to obtain business information through search, and conduct decision-making research. Search function has become the embodiment of the initiative of marketing subject. An attack and competition means to enhance the network management ability.
2. Information release function
Publishing information is one of the main means of network marketing, and it is also the basic function of network marketing. No matter what kind of marketing method, it is necessary to convey certain information to the target group. However, the powerful information release function of online marketing is incomparable to any marketing method through the ages.
3. Business investigation function
The investigation of business situation in network marketing has important commercial value. Accurately grasping the market and business situation is an indispensable method and means in online marketing, and it is also an electronic reconnaissance of market status and competitors in modern commercial warfare. Under the fierce market competition, it is the basis and premise to determine the competitive strategy by actively understanding the business situation, studying the trend, analyzing the customer psychology and spying on the competitors' dynamics. Online investigation or electronic inquiry questionnaire can not only save a lot of manpower and material resources, but also generate online analysis reports, trend analysis charts and comprehensive investigation reports. Its high efficiency, low cost, fast pace and wide range are beyond the reach of any previous investigation form. This provides the rapid response ability to the market for the majority of businesses and lays a solid foundation for the scientific strategy of enterprises.
4, sales channel development function
The network is very aggressive and penetrating. Economic barriers in the traditional economic era, such as regional blockade, artificial barriers, traffic barriers, capital restrictions, language barriers, information closure, etc. , can't stop the spread and diffusion of network marketing information. The allure of new technology, the display of new products, the combination of graphics and text, the expressive force of audio-visual fear, the affinity of online roadshows, the coverage of carpet release and the explosive growth will be integrated into a comprehensive information attack capability. Quickly get through the closed ice carrier, dredge various channels, open the offensive route, and realize and complete the mission of market development. This kind of speed, this kind of traffic, this kind of magic, this kind of situation, this kind of vividness is incomparable by any media and any other means.