Brief introduction of e-commerce major in Guizhou Normal University
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Professional Name: Electronic Commerce
Professional level: undergraduate course
Professional academic system: four years
Training objectives
This major trains senior e-commerce professionals who are familiar with modern management theory knowledge, business operation methods and processes, advanced information technology means and skills, basic knowledge of computers and networks, trained in e-commerce practice system, capable of planning, managing and maintaining business websites, engaged in e-commerce in industrial and commercial enterprises, and engaged in management, scientific research and teaching in government departments, enterprises and institutions. The fields and posts that graduates adapt to: all kinds of industrial and commercial enterprises, all kinds of operating companies, financial institutions and economic management departments of governments at all levels, engaged in information management, Intranet/Extranet/Internet development and application, electronic data exchange, e-commerce application and other fields.
Training requirements
Students in this major mainly study basic theories and knowledge such as e-commerce and modern communication technology, computer network, economics, management, economic law, quantitative analysis, etc., systematically receive basic training in all aspects of e-commerce and operation and management methods, and have the ability to comprehensively apply what they have learned to analyze and solve problems in e-commerce operation and management.
Graduates should have the following knowledge and abilities:
1. Master the basic principles of Marxism, love the motherland and develop in an all-round way;
2. Have the basic theories and knowledge of economics, management and e-commerce;
3. Master the skills of market research and data processing, planning, supply and marketing, investment promotion, CI and online advertising in online marketing;
4. Master the design and operation skills of B2B and B2C operation mode, logistics management, information flow and capital flow management, website design and implementation, network planning, electronic securities, online information release, business data mining and organization in e-commerce applications;
5. Master e-commerce policies and regulations;
6. Familiar with computer operation, statistical analysis software and word processing software;
7. Foreign language has reached CET-4 or above, and has the ability to write business documents in English.
8. Understand the development trends in related fields of this major, and have certain scientific research and practical work ability.
Major disciplines
Economics, management, computer science and technology, law.
main course
Management foundation, economics, introduction to e-commerce, economic law, computer network and communication, network marketing, e-commerce logistics management, ERP and enterprise e-commerce management, international trade, e-commerce security certification system, e-commerce policies and regulations, e-commerce database technology, enterprise web page design and management, e-commerce case analysis and research, etc.
E-commerce major has been announced. For more information, please pay attention to the column page of Guizhou Normal University.
Related reading: Introduction of Guizhou Normal University.
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