At present, with the increasing popularity of hairy crabs on the Internet, major hairy crab businesses are facing enormous competitive pressure while enjoying the benefits brought by online marketing. How to promote marketing, impress netizens with their hairy crab products, and finally stimulate the desire to buy, has become the most headache for many hairy crab businesses. The marketing banner of "Jia, your mother calls you to go home and eat the hairy crabs of' King of Yangcheng'" played by Suzhou Pinxie. Com makes netizens feel very novel, and gets enthusiastic response on the Internet, achieving ideal results.
Speaking of Jia, if you don't know who this gentleman is after all these years on the Internet, it's really a bit behind the times. On July 6, 2009/kloc-0, a netizen posted a post called "Jia, your mother called you home for dinner" in a post bar in Baidu, with only two letters "rt", which means "ruti". It is such a simple sentence, but it has brought more than 7.6 million clicks and more than 300,000 replies. This post should only be in the sky, so how can I see you on earth? Subsequently, tens of thousands of spoof troops and human flesh searchers participated in it, which triggered a massive "Jia incident." The final investigation results show that this incident was caused by the "hype" of a media company, but the key figure Jia is fictional. In any case, the impact of this incident is unprecedented, which attracted many reports and comments from newspapers, TV stations and other entity media. "Jia incident" has become a hot story in network hype and network promotion because of its high attention and deep influence.
Pinxie. Com takes the "Jia incident" as the planning point and uses its powerful eyeball effect to promote the "King of Yangcheng" hairy crabs, which has the following undoubted advantages:
First of all, it can generate widespread concern. "Jia incident" is still a hot topic on the Internet. Besides "going home for dinner", we can think of many other things, and these things different from "going home for dinner" may arouse the interest of netizens again and arouse their widespread concern.
Secondly, it can effectively enhance the popularity of products. Many netizens who have never heard of "King of Yangcheng" hairy crabs and Pinkela. com can easily form an impression in their minds when they see these humorous advertising pictures and product introductions attached to the advertisements, and remember Pinkela. com and "King of Yangcheng" hairy crabs.
Thirdly, it can narrow the distance between products and netizens. The product is no longer a boring story, but a rich and interesting visual feast, which conforms to the reading habits of netizens, can stimulate their interest, and make them consciously and actively understand Pinxie.com and its "king of Yangcheng" hairy crabs, thus making the relationship between the product and netizens closer.
Finally, it can stimulate consumption. Different from the "Jia incident", this advertisement promotes real products, not virtual products. Many netizens who have never eaten the "King of Yangcheng" hairy crabs must really want to try them, so the impulse to buy them is stimulated, which in turn leads to effective consumption behavior.
In short, in the network era, the diversification trend of product marketing is becoming more and more obvious. No matter what promotion method, as long as it can be deeply rooted in people's hearts and stimulate sales, we can seize the opportunity and boldly adopt it.
Pinxie. Com and "King of Yangcheng" hairy crabs seize the opportunity, effectively reuse "Jia Shi" and bring forth the new, which is a manifestation of conforming to the trend of the Internet and a model of the line of network marketing being close to the people (netizens). And "take it from the people and use it for the people" is the perfect path we have been advocating and pursuing.