The relevant government departments must effectively supervise the online trading platform, better standardize and promote the healthy development of the network economy, and all sectors of society should also give more support. However, the scientific and legal nature of the supervision methods and contents must stand the doubts of relevant enterprises and the public. We need to be cautious about the information disclosure of enterprises. In the modern society with highly developed media and high-speed information dissemination, some information may make an enterprise successful, push an enterprise into the abyss, and even have an impact on the overall economic development of China. In order to crack down on counterfeit goods scientifically and accurately, we must clarify some basic concepts and reach a * * * understanding. For example, what is "genuine"? What is the fundamental difference between "genuine" and fake and shoddy goods? With the rapid development of Internet and e-commerce, the situation of commodity trading is complicated. Whether the original concept of "authenticity" needs to be discussed and further revised and improved is the basic work that must be mentioned on the agenda.
Constructing honest online shopping needs legal norms and moral self-discipline. Thousands of merchants have gained rich economic benefits in online transactions, and they have opened up the world of entrepreneurship with their wisdom and efforts. However, some unscrupulous merchants sell fake goods without conscience, deceiving consumers and arousing great indignation in society. Consumers are in a weak position in online shopping. Consumers should be encouraged to protect their rights according to laws and regulations, but at the same time remind them to establish correct consumption ethics. Consumers' excessive pursuit of low prices will produce a "price inversion" mechanism, which is not conducive to the integrity construction of online shopping.