The herringbone logo is a high-end sub-brand of Honda Motor Co., Ltd., which marks the calipers of construction machinery, equivalent to a capital letter A, representing accuracy, reliability and exquisite skills. At the same time, the meaning of Acura can be traced back to Acura's original car-making concept of "exquisite craftsmanship, creating a perfect car".
The annual sales volume of Acura in the American market is 200,000 vehicles, and the cumulative sales volume has exceeded 3.4 million vehicles in the past 20 years. However, its performance in China has been tepid. Since entering China in 2006, it has achieved good results only on 20 10.
The models of Acura are Acura CDX, Acura RDX and Acura MDX. Among them, Acura RDX adopts V6 engine, which has low fuel consumption and strong handling performance and is one of the best-selling models.
The rising course of Acura;
Ichiro Honda said: Unique inventions will be worthless if they are not provided to the society in time. Honda researchers believe that they are not studying technology, but thinking about people's psychology and trying their best to satisfy people's psychology with all advanced technologies. Therefore, Honda always emphasizes customer satisfaction first.
It is under the guidance of this concept that Acura has been highly respected since the birth of 1986 in the United States, and quickly became one of the most successful luxury brands in the North American market, with global sales exceeding 3.2 million vehicles. Acura landed in China in 2006, bringing a brand-new "sports luxury" style to high-end consumers in China.
In the early 1980s, the competition in the American automobile market was extremely fierce. In 1970s, due to the shortage of oil, economic depression and new government regulations, the public's tendency to buy cars changed greatly. Japanese cars have created a good market image with reliable performance, economy and fuel saving, low price and technological innovation, and are sought after by consumers. Honda's sales have increased rapidly.
Reference to the above content: Baidu Encyclopedia-Best