It takes the management of customer data as the core, records all kinds of interactions between enterprises and customers in the process of marketing and sales, as well as the status of various related activities, and provides various data models to support later analysis and decision-making.
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The main steps of system construction:
1, enterprise customer data collection and collation
CRM system is a customer relationship management system, so its main function is customer relationship management, so to build a system, it is necessary to summarize customer information. The success of data collation means that CRM construction has been successful for more than half. This is a process that takes a particularly long time. Collecting customer information can start from the following aspects:
(1) Organize the channels for obtaining customer data.
(2) According to the collected customer information, check for missing information and see what other records are incomplete.
(3) Classify customers and focus on maintenance according to their value.
2. The second step of building a crm system is to determine a reliable CRM vendor, find a suitable enterprise software and choose an excellent software.
3. Points system and marketing service strategy
Among the functions of CRM, service and marketing functions are very important. By cleaning and improving the data, we can further meet the service needs of customers, especially VIP high-value customers, and stimulate their higher consumption desire and loyalty.
4. Customer's research and analysis function
The analysis of customer's behavior and value is based on customer's information and the information obtained during each contact with customers, which is summarized for research and analysis.
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