Intermediary enterprises that do not have an official WeChat account must first apply for a corporate micro-signal. There are two kinds of micro-signals: subscription number and service number. No matter what kind of number it is, as long as it is authenticated, you can apply for a custom menu (recommendation application), and then you can access the intermediary micro-store platform. This WeChat official account is more powerful.
Subscription number: WeChat messages can be pushed every day, which can better communicate with customers and further market.
Service number: 4 messages can be pushed every month, with customized menu, which is more professional for enterprises.
Real estate information: this is mainly to popularize real estate knowledge and business inquiry, and you can use the service number.
The products of real estate agents are bulk consumer goods-houses. For property buyers, it is rational. The content of the push can be the current real estate trend, price trend, some skills of buying a house, etc. Such content buyers are willing to see it because consumers can get value from it.
In the actual operation process, the service number and subscription number can be used at the same time, recommending each other and driving each other.
2) Promotion of WeChat official account
If you want WeChat users to see your official WeChat account, you need to promote the micro-signal, including online promotion on the PC side, offline promotion (holding activities, on the plaque of intermediary stores, on the business cards of employees ...), and promotion by all employees. Just pay attention to these three points.
3) Access to the intermediary micro-store platform
Users pay attention to the micro-signals of intermediary companies, and can enter the micro-official website of the company through customized menus. Users can query the listing information through micro-official website, entrust the sale and lease demand, understand the company brand, and directly consult the intermediary company through WeChat. If you are professional enough and trustworthy, users will share it directly with friends, which will make more people see the company's services and the company's intermediary micro-store platform, indirectly attracting more potential customers.