The achievements BMW brought to Shanghai include the first BMW Dee digital concept car in Asia, the full-color E Ink version of BMW Dee digital concept car, and the world's first innovative pure electric BMW i7 M70L. Qi Puce, Chairman of BMW Group, said an intriguing sentence: The trend of China will lead the world.
We have reported on the BMW Dee digital concept car before. With the help of BMW's advanced head-up display system and mixed reality interactive interface, the car has built a charming central control system. The system has five levels and different numbers. This design of deep integration of software and hardware provides a valuable solution for the high intelligence of automobiles.
On the basis of the BMW Dee digital concept car, the full-color E Ink version gives onlookers a greater visual impact. The latter brings customized BMW "Brilliant" limited color to China, which is inspired by the tri-color of Tang Dynasty and full of mysterious ancient Chinese rhyme. Using full-color E Ink technology, the digital concept car body can present 32 colors, and the transformation levels are extremely rich.
BMW has made it clear that it will launch a "new generation" model in 2025. On the new model, some elements of the BMW Dee digital concept car will become mass production technology. The application of a new generation of head-up display technology, which closely combines digitalization with emotional experience, may have great appeal to consumers.
BMW said that the "new generation" models have completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the vehicle life cycle. The energy density of BMW's new generation battery will increase by more than 20%, the cruising range will increase by 30%, and the charging speed will increase by 30%. In addition, BMW's R&D and design team in China will participate in the development of new generation models.
The BMW Group plans to start producing a new generation of vehicles from the second half of 2025. In the next 24 months, at least six new generation models will be mass-produced, including a sport utility vehicle (SAV) and a pure electric vehicle in the BMW 3 Series segment. In 2023, BMW Group will provide 1 1 pure electric products to customers in China. It is estimated that by 2025, the annual sales of pure electric vehicles will account for a quarter of the Group's global sales; By 2026, this proportion will reach one third. By 2030, pure electric vehicles will account for more than 50% of the global annual delivery.
BMW presented its innovative pure electric BMW i7 M70L at the Shanghai Auto Show. This product has been designed and developed with the needs of customers in China in mind. It not only adopts the latest BMW iDrive operating system, but also is equipped with a 3 1 inch BMW suspended giant screen with a resolution of 8K, which supports BMW digital key Plus based on UWB ultra-wideband technology. BMW said that the digital interactive experience of this new car will be similar to popular electronic products, and the real feeling is expected.
At present, BMW has established the largest R&D and innovation network in China, with four innovation bases in Beijing, Shanghai, Shenyang and Nanjing. In the past three years, the number of BMW's R&D team in China has tripled, with more than 3,200 designers, engineers, new energy vehicles and software experts.
BMW Group announced the strategic upgrade of China R&D system, and appointed Dr. Lei Kai as Senior Vice President of BMW China R&D, who was fully responsible for R&D activities in China. After the upgrade, China will play a more critical role in BMW's global R&D network, and the needs of China users and China R&D Voice team will be integrated into the future strategy more quickly and accurately.
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