Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, businesses develop and display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. By applying for the public WeChat service number, this has formed a mainstream online and offline WeChat interactive marketing method.
On August 26th, 20 19, the WeChat public platform has gathered more than 20 million WeChat official account, and many authors have formed their own brands through original articles and videos, becoming entrepreneurs in WeChat.
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Platform type
On August 5, 20 13, the WeChat public platform was upgraded, which was divided into two types: subscription number and service number.
Service number is an account type of public platform, which aims to provide services for users. The service number can only send four mass messages a month. The message sent by the service number to the user will be displayed in the user's chat list. In addition, when a message is sent to the user, the user will receive an instant message reminder.
Subscription number is an account type of public platform, which provides users with information and information. The subscription number can send a group message every day. Messages sent to users with subscription numbers will be displayed in the user's subscription number folder. When sending messages to users, users will not receive instant message reminders. In the user's address book, the subscription number will be placed in the subscription number folder.
Baidu Encyclopedia-WeChat Public Platform