● 1886: Daimler's engine "carriage"
This year, the world's first patented Mercedes-Benz car was officially registered, and then Carl invented a brand-new steering system, which became the blueprint of today's four-wheeled cars.
It was originally called "a carriage without a horse". It replaces the pull rod with a pull rod steering wheel. It is the world's first high-speed single-cylinder four-stroke engine car.
● 1934: the first short-wheelbase vehicle.
1926, Daimler and Mercedes-Benz merged into Daimler-Benz. K-series models are the first short-wheelbase models produced after the merger. Although it is called a short wheelbase model, the wheelbase is also more than 3 meters. 1936, Daimler-Benz launched the 500K model, with only 354 cars produced, which is rare in the world and highly collectible.
500K is the world's first sports car with supercharged engine. Its 8-cylinder 5-liter engine has a maximum power of 74KW, without mechanical pressurization. When the supercharger works, its power increases sharply to 1 18KW, which can be easily accelerated to 100KM/H, and its top speed can reach 200km/h. Now it is also a technologically advanced model.
● 1939: Silver Arrow won the championship.
The legendary history of silver arrow racing began with the appearance of W 25 in 1934 formula 750kg race. In order to meet the requirements of car weight, Mercedes-Benz mechanics scraped off the white paint on the whole body surface, exposing the silver-white aluminum body, which made the white Mercedes-Benz car get amazing transformation. In the end, Manfred von Brauchitsch won the Eiffel race with a record score by driving this racing car. So the German media gave this Mercedes a respectable name "Silver Arrow".
● 1954:
Mercedes-Benz's first purebred sports car after the war.
Mercedes-Benz 300SL gull-wing sports car is Daimler-Benz.
The first purebred sports car produced after the war is the iconic "gull wing" design, which makes this car a classic sports car like a seagull flying in Zhang Yizhong.
This car has a v8 gasoline direct injection engine and a tubular frame, which opens a new chapter in the car.
● 1998:
Mclaren MP4- 13 creates brilliant racing cars.
Mercedes-Benz participates in racing because its philosophy of racing is exactly the same as that of producing cars. In the 1998 F 1 Grand Prix, hakkinen of McLaren-Mercedes won the driver's championship of the year and the team won the championship of that year.
Mclaren MP4- 13 is a racing car built for McLaren by legendary designer adrian newey.
● In 2002:
Maibakh 62 regained its "super dream"
Maibakh Maibakh brand is actually a high-end sub-brand of Mercedes-Benz. The relationship between Maibakh and Mercedes-Benz can be traced back to the 1920s and 1930s. At that time, Maibakh and Mercedes-Benz brands represented the pinnacle of automotive engineering technology in Germany and even in the world. Later, because of the world war, Maibakh brand was once silent. In 2002, Mercedes-Benz gave this legendary brand a new life. In the same year, a brand-new Maibakh based on Mercedes-Benz S-class platform was launched. The new generation Maibakh was officially launched in China at the end of September, 20 10, and it is divided into four series and seven models: 57, 57S, 62 and 62S.
●20 10/0 year:
It represents the future technical trend of Mercedes-Benz.
F800 Style represents the future development trend of Mercedes-Benz in realizing new energy drive in large vehicles. The F800 concept car is equipped with a plug-in gasoline hybrid system. The total power output of this system is expected to exceed 400 horsepower, and the endurance when driving in pure electric mode is about 30 kilometers. In addition, the F800 concept car will also be equipped with the F-CELL hydrogen fuel cell power system.
In addition to power, the Mercedes-Benz F800 concept car has two new safety technology configuration highlights. The first is the distinctive Plus traffic jam auxiliary "traffic jam auxiliary system", which is an extension design of Mercedes-Benz P-heavy safety system. It can automatically adjust the driving direction of the vehicle in the traffic jam state of 40KM/H, so that the vehicle can drive along the curve of the lane. Second, the pre-security 360 system. Its function is to increase the rear-end collision prevention function of the pre-safety system.
Text/reporter
He Dengfeng
Hua Lixin: China becomes the third largest market of Mercedes-Benz.
Daimler's four business segments, including Mercedes-Benz cars, light vehicles, trucks and auto finance, have made gratifying progress this year. This year, the sales volume of Mercedes-Benz cars exceeded 6,543,800+0.4 million, which was a record year for Mercedes-Benz, and made Mercedes-Benz continue to be the fastest-growing luxury car brand in China market.
Now, Mercedes-Benz China has become the third largest passenger car market in the world. In the next few years, we plan to invest 3 billion euros with our partners in China to increase production capacity, update technology, expand sales network and develop other new businesses.
After establishing Beijing Benz with BAIC Holdings, we actively cooperated with BAIC Futian in the field of trucks and Fujian Daimler in the field of light commercial vehicles. Before April 20 10, 16, the annual sales volume of imported viagra in China was only about 1000. However, with the official launch of the first domestic Viano, Fujian Daimler achieved nearly 800% sales growth in only half a year.
In the past few years, our cooperation with enterprises in China has progressed very smoothly. We will invest 200 million euros in Beijing Benz to build a new engine factory, and plan to achieve the sales target of 300,000 vehicles in China in 20 15, when 200,000 vehicles will be produced and sold from Beijing Benz. Especially in June of 20 10 and 10, we lit up the Mercedes-Benz star emblem in Beijing Daimler Building, which is the largest trident star emblem outside Germany so far, fully reflecting Daimler's attention to the China market.
Miles: The passion for innovation never stops.
President and CEO of Mercedes-Benz (China) Automobile Sales Co., Ltd.
Mercedes-Benz 20 10 achieved remarkable results, greatly exceeding the established sales target of 100,000 vehicles, and finally doubled on the basis of last year. At present, we have established 65,438+066 sales and service centers and exhibition halls with global uniform standards in nearly 80 cities in Chinese mainland. Starting from 20 1 1, it is planned to expand the dealer network at an average annual rate of more than 25%.
China, a rapidly changing society, has given us many opportunities. Now we have done a lot of activities in China, hoping to attract more passionate young people to pay attention to Mercedes-Benz. From different angles, we all hope to make Mercedes-Benz a young and dynamic image with the spirit of the times.
The birth of Mercedes-Benz A-Class cars has created a market segment of luxury compact cars in the world. In China, the compact luxury car market will become a growth point of the future automobile market, which mainly comes from two aspects: one is to upgrade the owners, and the other is the first-time car buyers. Smart brings consumers a unique fashion lifestyle, and this car has an irreplaceable position in its market segment. It is believed that with the rise of oil price, the improvement of people's awareness of environmental protection, and the introduction of more and more energy-saving policies by China government, the development of smart in China market will be faster and faster.
Hao Bo: Always be the leader of luxury cars.
Executive Vice President of Sales and Marketing of Mercedes-Benz (China) Automobile Sales Co., Ltd.
Mercedes-Benz has always been a leader in luxury cars and luxury car markets. This has been the development goal of Mercedes-Benz in the global and China markets since the first day of the automobile's birth. Last year and this year also achieved very good market performance.
Mercedes-Benz is the fastest growing brand among all luxury cars in China, thanks to its continuous brand building in China. The core element of brand building is to embody the core value of Mercedes-Benz brand, which is realized by introducing a complete product line into China market. Through rhythmic brand promotion, dealer cooperation and retail initiatives; It is reflected in the highest standard of Mercedes-Benz service, which also makes Mercedes-Benz in a leading position in the luxury car market in China. At present, the products sold by Mercedes-Benz in China involve four brands and 17 models, covering all passenger car market segments, and building the richest luxury product lineup, thus enabling more China consumers to realize their dream of owning Mercedes-Benz. More importantly, Mercedes-Benz has become the richest luxury car brand in China's young product line, and we are deeply proud of it.
Mercedes-Benz not only shows unparalleled sense of driving responsibility from the technical perspective of a century-old automobile enterprise, but also leads the advanced safety concept from the humanistic perspective of "responsibility first" to ensure the safety of drivers, pedestrians and other road drivers, thus realizing the harmonious unity of people, vehicles and nature.
Cai: Small cars will be the protagonists in the future.
Vice President of Sales of Mercedes-Benz (China) Automobile Sales Co., Ltd.
The development strategy of Mercedes-Benz young cars began two or three years ago. At that time we realized that small cars should play a leading role in the future. Whether it is the demand of environmental protection and low fuel consumption or the value orientation of young people to save resources, we can respond to the demand in time and launch small car products, and every time we launch products, we will take the lead in sales.
Many times, our competitors pay attention to these areas because of our lead. If we add A-class, B-class, C-class and GLK together, the share of our young models has already accounted for 40%, which shows its importance. In the future, we will continue to expand the share of small cars, and will continue to introduce new products, new sales models and means. Similarly, Mercedes-Benz has now put forward many people-friendly prices, so that customers can realize their dream of owning Mercedes-Benz as soon as possible.
Mercedes-Benz has been pursuing the widest product line to meet more personalized needs. This year, we still have to insist on personalization to the extreme. At present, China is developing rapidly, and there are more and more sports car lovers. We need to meet very detailed customer needs from subtle changes in body color.
Mao Jingbo: The perfect score of 1 is the real challenge.
Vice President of Marketing, Mercedes-Benz (China) Automobile Sales Co., Ltd.
Mercedes-Benz actively promotes three things in the China market: first, brand reset, breaking the one-sided image of "Big Ben"; Second, make the Mercedes-Benz brand younger; Third, carry out accurate marketing practice and influence the life track of target users.
Through three years' efforts, Mercedes-Benz is rapidly narrowing the distance with consumers, advocating romantic, fashionable and energetic quality in both new car launch activities and advertising methods. In terms of product rejuvenation, Mercedes-Benz has successively launched compact products such as C-class, GLK-class, B-class cars and smart to meet the needs of young fashion consumers. In terms of precision marketing, Mercedes-Benz launched Sanlitun Village to display intelligent love snowballs and intelligent automatic take-off machines. At the same time, it launched the first intelligent online group purchase in China automobile history with Taobao.
Through these years' efforts, we have achieved the goal of the first stage of brand reset. With the closing of the first phase, Mercedes-Benz is about to launch a new round of brand offensive in China with the opportunity of125th anniversary celebration and the new global slogan "Only the best".
It is not difficult to achieve 99 points from scratch; If you want to complete the remaining 1 minute, it is the real challenge.
Rebecca: Responsibility and innovation are two keys.
Vice President of Public Relations and Media Communication of Mercedes-Benz (China) Automobile Sales Co., Ltd.
In German culture, 25 and multiples of 25 are big days to celebrate. 20 1 1 is the 25th anniversary of the invention of the automobile by Carl Benz, one of the founders of Mercedes-Benz brand. How to share the civilization of a century-old shop with consumers in China is the biggest issue at present.
The all-encompassing Mercedes-Benz brand has many places worth promoting and spreading in terms of safety, science and technology, environmental protection and public welfare. This year, the overall public relations communication strategy of Mercedes-Benz is expressed by two key words: responsibility and innovation.
From the National Grand Theatre of Shanghai Mercedes-Benz Cultural Center after the World Expo to the Happy Music Classroom Project in Xingyuan Fund, 20 10 a charity fund invested 30 million yuan ... These corporate behaviors in different periods belong to different parts of the "Mercedes-Benz Road". What is rare is that the "Mercedes Way", the core of corporate social activities put forward by Mercedes-Benz brand in China, has a huge extension: including environmental protection, art and sports, social care, driving culture and educational support ... Mercedes-Benz is not just an automobile manufacturing enterprise, we have found rich connotations and broad extensions in this brand, and hope that through our actions, Mercedes-Benz brand can achieve more things.
Information ●
Mercedes-benz arena
Mercedes-Benz Cultural Center is destined to be the next landmark in Shanghai. Mercedes-Benz Cultural Center is located on the bustling Huangpu River. From 20 1 1, all kinds of top-level live entertainment, sports and special activities held in the center have made the whole Shanghai radiant. The multi-functional venue built according to AEG and NBA standards has 65,438+08,000 seats, and the top facilities in the venue are unprecedented in China. Mercedes-Benz Cultural Center includes 82 luxury boxes, VIP club, world-class dining options, audio equipment and lighting facilities. Mercedes-Benz Cultural Center will bring a brand-new top entertainment experience to China.
In addition to large-scale entertainment activities, the Mercedes-Benz Cultural Center also aims to become a gathering place for flowers and entertainment all year round. The center includes a comprehensive retail business district of 20,000 square meters, a cinema with six theaters, a public skating rink, a bowling alley and a live music club.
Mercedes-Benz Cultural Center is a joint venture project jointly developed by AEG, NBA China and OPG, the world's leading sports and entertainment promotion companies.
Starting from 20 1 1, Mercedes-Benz Cultural Center will hold all kinds of top music and cultural activities, NBA preseason, sports competitions and tours, lifestyle and family shows, and the star lineup covers the most famous artists, stars, teams and actors in China, Asia and even the world.
1Saturday, October 20th, 20 10 65438+