"* * * g times? There is more than one major. Wilson Live Sharing Week has prepared 7 special live sharing sessions and 7 strategic analysis reports on the war situation in the automobile market, which will take you to cultivate the "internal strength cheats" of the war situation from the aspects of regional market, market segments, coping strategies, value-added finance, new energy, channels and vehicle configuration.
The following is the wonderful content sharing of the second topic, "Study on the Impact of Epidemic on Various Market Segments":
Based on the forecast results of the overall market capacity affected by the epidemic, the report comprehensively considers the growth rate and share of each market segment over the years, new cars, supply and other factors, and deeply analyzes the impact of the epidemic on key market segments A, B, and? A0-SUV？ , A-SUV and B-SUV markets.
comprehensive analysis (of sth)
The market growth performance of A-class, B-class, A0-SUV, A-SUV and B-SUV has been relatively stable in recent two years, and the share of 20 19 is relatively large, which is the market that needs to be focused on. According to Wilson's forecast of the new car market volume in each market segment in 2020, the new car market volume of A-class, B-class, A-SUV and B-SUV is in the top, which will play a positive role in promoting the demand in 2020.
Through the analysis of three main indicators that affect purchasing power, such as first purchase, industry and occupation, it is found that the low-end market has strong resilience under the stimulation of just-needed factors, while the high-end market sales are blocked as a high probability event.
Influence of epidemic situation on market segments (from the perspective of characteristics of segmented user groups)
Based on the analysis of factors such as the impact of the epidemic on demand, the growth rate over the years, the stimulation of new cars on demand, and the supply of production capacity, it is estimated that the decline of A-class and B-class SUVs, A-SUVs and B-SUVs in 2020 will be less than that of the overall market, although the overall market recovery ability is weak.
Analysis of some key market segments
Analysis of the epidemic situation of A-class car market: the impact is concentrated in Q 1, which can accelerate the recovery of the just-needed market and has little impact throughout the year.
Affected by the epidemic, it is inevitable that the sales of A-class cars will drop sharply, and the annual sales of A-class cars will drop slightly in 2020. Among them, the price range of 654.38+10,000 yuan is less affected and recovers quickly, while the products in the price range of10 ~150,000 yuan are expected to be greatly affected by inventory and delivery time, and the payback period is relatively long.
Analysis of the main models of A-class cars affected by the epidemic: Japanese cars are seriously affected and Volkswagen brands are relatively optimistic.
Among the best-selling models in the A-class car market, Corolla, Sylphy and Civic account for a relatively high proportion of sales in the hardest hit cities, which has a great impact, and the short-term sales focus needs to be adjusted. The sales focus of many models of Volkswagen brand is not in the hardest hit areas, and the short-term sales volume is relatively lightly affected, or there is spare capacity to grab the share of other brands.
* The hardest hit area of automobile market: refers to the key automobile market whose epidemic situation has affected the local area more than the national average.
Analysis of the impact of the epidemic on the B-class car market: the main market is to increase purchases, which will decline to some extent due to the epidemic.
The B-class car market accounts for a relatively high proportion, and the demand is not urgent. After the epidemic, sales will slowly pick up. Among them, the sales volume of12 ~180,000 products is expected to rebound slightly after the epidemic, while the price of180,000 ~ 240,000 products will gradually heat up with the growth of the additional purchase market.
Analysis of the main models of B-class cars affected by the epidemic: the head products have a great short-term impact, but the subsequent recovery is faster.
B-class car market, TOP 10 model, Accord, Camry, C-class and ES (imported) account for a relatively high proportion of sales in the hardest hit cities, and the short-term sales focus needs to be adjusted.
Analysis of B-SUV market affected by the epidemic situation: the high-end consumer economy was frustrated, and the recovery of the replacement market was greatly hindered.
The proportion of consumers in the B-class SUV market is relatively high, so it is less likely to rebound quickly after the epidemic, and the market recovery speed will lag behind the low-level market. Among them, the sales volume of1.5 ~ 300,000 products is expected to gradually return after the epidemic, while the sales volume of more than 300,000 products will shrink to some extent in the first half of the year.
Analysis of the main models of B-SUV affected by the epidemic: high-end brands are highly sticky and their market position will not change in the short term.
Among the top 10 models of B-class SUV market, German products occupy the top five, among which BBA brand's position in the same market is hard to shake.
Strategy of major market segments
Wilson suggested that different market segments need to take different countermeasures, and the focus of "war epidemic" is different.
(Note: This article was originally written by Guangzhou Wilson Information Technology Co., Ltd., please indicate the source if you need to quote; Please contact us for further in-depth interviews and more market segment epidemic analysis. Thank you. )
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.