2. Make good use of other promotion methods in the website. For example, you can get some attention by participating in public activities in the website and contributing to the website, and online stores can naturally be promoted accordingly.
3. Use various guest books or forums to promote your online store. Be careful not to use direct advertising. General forums will shoot you for advertising posts. You can use a signature file to include the address and general business scope of your online store in the signature file, which will inevitably attract the attention of many readers, enter your online store, and then become your customers.
4. Broaden contacts and make friends. Get to know many friends, introduce your products to them, strive for repeat customers, and even strive for your customers to introduce you to new customers.
If your current online shop needs to pay transaction fees or login fees, you might as well set up an online shop that doesn't need these fees. For each customer who clinches a deal, introduce them to browse and buy your products through the new online store in the future, thus reducing the sales cost of the goods.
6. Log in the information of the online store on various websites that provide search engine registration services, and strive to let more visitors enter the online store.
7. Try to sell distinctive things (if everyone sells clothes, then you sell pants. You can also sell stones, insoles embroidered by grandma and so on. If your store is a specialty store, you can also apply for specialty store recommendation on Taobao homepage. You just need to write to the relevant "shop assistant". If it passes, he will arrange it for you, and more people will see you.
8. Speak in forums such as Taobao as much as possible. Send out some good articles to impress others (don't forget to sign the documents). At the same time, you should also ensure enough online time to answer buyers' questions about your products in time.
9. Add new products at any time, so that people will not get tired of looking at them.
10. After opening a store for a period of time, you can contact others privately and exchange friendly contacts. By exchanging contacts, we can form a small network and enhance each other's influence.
1 1. Tell all your friends about opening a store, or leave an address on your QQ or other communication platforms to promote it through the power of word of mouth.
12. At a certain time, with some insights, you can write a mood story and recommend it on the homepage, which will increase your popularity a lot.
13. Learn to seize every opportunity to publicize. You can see what others buy. If it happens to be the same as what you sell, you can leave a message or send a letter to the other party. Do this once every once in a while to ensure good results.
14. Be sure to have a product starting from one yuan in your store, which is very useful and can gather popularity in a short time.
15. Whether buying or selling things, the most important thing is honesty.
16. Visit some trading websites and forums to learn from others' good experiences.
Extended data:
The survival of an e-commerce company is not only based on its own products, but also needs a competent management team, good pre-sales service, well-organized business structure, network foundation and a safe and well-designed website. These factors include:
1, full market research and analysis. E-commerce needs a feasible business plan and abides by the basic principles of supply and demand. The failure in the field of e-commerce is often the same as that in other commercial fields, lacking an understanding of the basic principles of business.
2. Excellent management team armed with information technology strategy. The company's information strategy needs to be a part of business process reengineering.
3. Provide customers with convenient and safe trading methods. Credit card is the most common means of payment on the Internet, and about 90% of online payment is done by credit card. In the past, encrypted credit card number information was transmitted between customers and merchants through independent third-party payment gateways, which is still the case for most small and individual enterprises. Nowadays, most large companies handle credit card transactions directly on their websites through agreements with commercial banks or credit card companies.
4. Provide a 360-degree view of customer relationship, that is, ensure that employees, suppliers and partners of the company can get a complete and consistent view of customers, rather than filtered or filtered information. Because customers will not have a good evaluation of the feeling of monitoring in authoritarianism (big brother).
5. Design an e-commerce value chain, focusing on a limited number of core competitiveness, rather than a one-stop solution. If properly programmed, online stores can get one of the professional or general functions.
6. Establish an organization that is sensitive and agile enough to respond to any changes in economy, society and environment in a timely manner.
Provide an attractive website. This goal can be achieved by tastefully using colors, pictures, animations, photos, fonts and enough white space.
7. Smooth business processes can be obtained through process reengineering and information technology.
Provide information that can fully understand goods and services, including not only all product information, but also reliable consultant suggestions and selection suggestions.
Naturally, the e-commerce supplier industry needs to implement universal principles, such as ensuring the quality and availability of goods provided, the reliability of logistics, and handling customer complaints in a timely and effective manner. Source: 2006 China Electronic Commerce Annual Meeting.
Enterprise network promotion is a systematic project, which requires planning in advance, strategic layout and detailed implementation. Specifically, it has the following steps:
1, determine the stage goal of website promotion. For example, who is the user's goal, the number of users who have achieved daily independent access within 1 year after publication, their relative ranking compared with competitors, their performance in major search engines, the number of off-site links, the number of registered users and so on.
2. Website promotion methods adopted at different stages of website release and operation. It is best to list the specific website promotion methods in each stage in detail, such as how many major search engine websites are logged in, which major online advertising forms should be used for promotion and media selection, the cost to be invested, how to allocate them reasonably, and so on.
3. Control and effect evaluation of website promotion strategy. Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities. If it is found that the number of visitors has basically not increased since the promotion, it is necessary to re-optimize the website and re-adjust the promotion plan.
4. Website promotion goal: After the website is published 1 year, it is planned to reach 100 independent visitors and 2000 registered users every day;
5. Promotion in the planning and construction stage of the website: in the process of website construction, optimize the content, structure and page of the website, first optimize the keywords of search engines such as google and Baidu;
6. Basic promotion methods at the initial stage of website publishing: log in to 15 major search engines and classified directories, purchase 2-3 real-name/general websites, establish website links with partners, and make external connections with websites with stable visits (this is very important at the initial stage of websites). In addition, offline marketing promotion is also a necessary measure, such as publishing corporate news in mainstream media and industry websites.
7. Promotion during the website growth period: After the website has a certain number of visits, in order to keep the growth of website visits and brand promotion, a certain amount of online advertisements can be put on the websites of related industries, and some companies can make their own e-magazines and then send them to the target users on a regular basis in combination with emails. During this period, you can also do some website surveys and product website surveys.
8. Website promotion in stable period: combining with the company's new product promotion, online coupons are sent irregularly; Participate in activities such as ranking appraisal in the industry to obtain news value; When the conditions are ripe, build a neutral industry information website related to the core products of the enterprise for auxiliary promotion.