1, Introduction of Exhibition Economy and Management Specialty
Exhibition economy and management majors train students to master the basic theories of economics, management and law and the professional theories of exhibition management. They are proficient in foreign languages and computers. Can be engaged in the research and management of exhibition policies, regulations and management in relevant government departments, industry associations and research institutions, and engaged in the planning, product management, marketing and service of exhibitions, conferences, festivals, performances, competitions and related large-scale activities in various exhibition enterprises. Graduates have a solid basic knowledge of exhibition, a high level of exhibition business and a strong foreign language level, and can engage in exhibition planning and management in exhibition companies, exhibition centers, various exhibition venues, expositions, advertising companies, travel agencies, tourism companies, hotels, foreign trade companies, media organizations, celebration companies, economic and trade administrative departments and other related enterprises and institutions.
2, exhibition economy and management professional employment direction
After graduation, students majoring in this major can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks. Or the self-employed in the tourism and leisure industry.
Engaged in industry:
After graduation, I mainly engaged in public relations, professional services, finance and other industries, as follows:
1 PR/Marketing/Exhibition
2 Professional services (consulting, human resources, accounting)
3 Finance/Investment/Securities
4 Internet/E-commerce
5 Other industries
6 real estate
7 Hotel/Tourism
8 advertisement
Work city:
There are many employment opportunities in Shenzhen, Shanghai, Beijing and other cities after graduation, as follows:
1 Shenzhen
2 Shanghai
3 Beijing
4 Guangzhou
5 Chengdu
6 Wuhan
7 Hangzhou
8 Nanjing
3. What are the employment prospects of the exhibition economy and management major?
Convention and exhibition industry is a new industry, and most of the practitioners are half-way monks, and there are few formal classes: they used to do graphic design, but now they are engaged in exhibition space design; Those who used to do business management and exhibition management have some practical experience, but after all, their professional background is weak and they don't know enough about the operation mode of international exhibitions. Modern convention and exhibition industry is an industry with wide coverage, strong policy and high degree of specialization, and there is a great demand for professionals and compound talents. If most managers of an exhibition company do not have enough professional knowledge, it will inevitably lead to poor qualifications of the exhibition company and generally low exhibition level. Operators have not participated in professional training, which leads to the overall level of the exhibition is not high, and there is a big gap between the design, creativity and service of the exhibition and foreign developed countries.
The shortage of talents will inevitably bring higher returns. According to a private auto show operator, the annual salary of some auto show operators has reached 600,000 yuan, and the general situation is about 6.5438+0.5 million yuan. In the domestic market, an exhibition project manager plans to complete a large-scale exhibition, and the income ranges from tens of thousands to hundreds of thousands or even more; In foreign countries, it is even worse. A top exhibition company only needs to complete two or three exhibition projects a year, which is enough to live a rich life for five years. Even if it is just an ordinary exhibition management employee, the salary is not low. The starting salary of the undergraduate course is about 2,500 yuan, and it can reach 5,000 yuan or 6,000 yuan after several years of work. The major of exhibition economy and management belongs to public management in professional disciplines, among which the major of public management is 16, and the major of exhibition economy and management ranks 13, ranking 42nd in the whole management category.