Blog is one of the hottest Internet concepts in recent years. Saving online marketing expenses is one of the direct effects of online marketing, and sometimes "online marketing makes money by itself" is also a way for enterprises to increase profits. Blog marketing-the role of blog in network marketing is first manifested in cost saving. This paper analyzes six aspects of blog to reduce marketing cost: improving the popularity of search engines through blog content, studying readers' behavior at a lower cost, establishing authoritative website brands at the lowest cost, personal blog can partially replace advertising investment, save the cost of retaining users, and blog can reduce the potential loss of being surpassed by competitors.
(1) Blog content increases the visibility of search engines, thus bringing visitors to the website.
Search engines such as Google, Yahoo and MSN all have powerful blog content retrieval functions. Blog can be used to increase the number of web pages collected by search engines and improve the visibility of web content search engines. With blog, you don't need to set up a blog website at all, you just need to open an account on the website that provides blog hosting to publish articles. Moreover, all blog posts are free at present! Similarly, you can get a lot of valuable information for free through blog sites.
Blog website is also an effective way to increase website links. You don't need to spend a lot of time linking to other websites, especially when the traffic of your website is very low, it is often difficult to find valuable websites to link to. It is natural to link your website by publishing articles on blog websites, and even provide your website content to other websites through RSS, which increases the initiative and flexibility of website linking, and the result may not only directly bring new traffic, but also increase the advantages of websites in search engine rankings. Another advantage of this kind of link is that you can be linked by blog sites instead of linking many blog sites on your own website.
(2) Studying readers' behavior at a lower cost.
When your blog site is popular, it also becomes a place to communicate with users. Questions can be asked in the blog post, and readers can comment, so that readers can know their views on the content of the blog post. Authors can also reply to readers' comments. New observation on network marketing. Of course, you can also set up a link to the online questionnaire in your blog post to facilitate interested readers to participate in the survey, so as to expand the scope of the online questionnaire on the website, and at the same time, you can directly communicate the questions in the survey with readers, making the online survey more interactive. Therefore, the effect of online survey is improved, which means that the research cost is reduced.
(3) The quickest and most economical way to establish the brand effect of authoritative websites.
Portal websites (including comprehensive portals and industry portals) were once successful models of authoritative websites, and five years ago (about 1999) was the period of establishing portal websites; When the status of the portal website is relatively stable (about 3 years), the way to establish an authoritative website is to start with a forum with some unique resources; Since last year, the best way is to have an automatically growing content management system.
If you want to be an expert, one of the best ways is to set up your own blog. If you insist on blogging, the information resources you create will bring you objective access, including various valuable articles, website links, practical tools and so on. These resources will help you write more articles continuously, thus forming a virtuous circle. In fact, the accumulation of such resources does not require too much investment, but its return is considerable.
(4) Personal blog can partially replace advertising investment and reduce the cost of direct advertising.
Blogs and blogs can't replace advertisements, but they can play the role of advertisements to a certain extent and save advertising expenses. You don't need to advertise in your blog post. The free effect of your blog articles being included by search engines at least partially replaces the cost of search engine advertisements. Advertising new products may still be done, but at least some advertisements that can be realized through blogs can be omitted. Some electronic publications also publish RSS versions and get a high delivery rate, which also shows that advertisements that can be realized through electronic publications can also be realized through blogs.
(5) Save the cost of retaining users.
There is a famous law in marketing: the cost of acquiring a new customer is much higher than the cost of maintaining an old customer. The same is true in terms of website user retention. Only by constantly updating information can we gain the long-term attention of users and not lose the users we have already acquired, which is also one of the contributions of blogs to maintaining existing customers and indirectly reducing the cost of acquiring customers.
(6) Blog reduces the potential loss of being surpassed by competitors.
In 2004, blog has become one of the hottest words in the world. Not only the number of blogs has increased rapidly, but also the number of netizens browsing blog websites has increased dramatically. If you don't have a blog in 2005, you will lag far behind your competitors who already have a blog. In fact, the time cost spent writing blogs has been compensated by other cost savings. For example, content written for a blog site can also be used to update the content of the site. On the other hand, if you are overtaken by your competitors because you don't have a blog, the loss is immeasurable.
The role of blog:
Three functions:
Freedom of individual speech and publication;
:: Knowledge screening and accumulation;
* A new network mode of in-depth communication.
However, to truly understand what a blog is, the best way is to practice it yourself at once. If you are not familiar with blogs, I suggest going directly to the blog hosting website. Open your own blog account first. Anyway, it's easier than registering an email address, and it costs nothing. If you are bored, just throw it away.
Blogs are made public on the Internet because they are different from private diaries. The concept of blog is definitely much bigger than diary. It not only records bits and pieces about itself, but also pays attention to the content it provides that can help others.
A good sentence: Blog is always the embodiment of * * * sharing spirit.
Other uses
1, as a personal diary of the network.
2. The space for individuals to show themselves.
3. Places to make friends online
4. A place to learn and communicate.
5. Show your corporate image or business activity information through your blog.
6. The right to speak. Zanhui, a famous search engine optimization blog in China, said that the right to speak is the most important function of a blog. It is true that a completed blog is like a media and a banner.
Enterprise network marketing is mainly divided into the following aspects:
First, search engine promotion, with the help of Baidu, Google, Youdao, Soso, sogou and so on. For bidding ranking and SEO optimization,
Second, soft text promotion, with the help of blogs, forums and so on.
Third, B2B/B2C platforms, China suppliers and other platforms, of course, there are many marketing methods. Specifically, according to the different situation of each company, we should choose different promotion combinations to make them play the best role.