Tao Ge, a personal brand realization consultant, said that the fan economy is also the "network celebrity economy", which is the economic benefits brought by naming people or network celebrities to suggest or promote products or services, build a certain fan base, and transform the fan base into purchasing power through the role of the fan base.
Tao Ge believes that fans and stars themselves are highly concerned, and their actions will guide the audience to some extent. With the development of the media, the fan economy has shown greater economic benefits. "Internet celebrities" are active in major shopping, live broadcast, social networking and other platforms, and the economic benefits of fans embodied by Tik Tok have obvious characteristics of the new media era.
Internet celebrities use vibrato short video apps to build their own platforms. Tao Ge said that in the application of Tik Tok's fan economy, creating "Internet celebrity IP" is the key issue. A "network celebrity" is usually a creative and unique content publisher with a Tik Tok account IP that constantly updates the content. They use short video content to attract fans' limited attention, occupy their fragmentation time, and bring them entertainment, pleasure and other emotions in a short time with the content that fans can easily accept, thus forming a certain activity.
Tao Ge suggested that online celebrities should be subdivided and targeted advertisements should be put on fans. According to the characteristics of online celebrities, Tik Tok will accurately locate online celebrities and establish their role settings. Unique character setting is conducive to consolidating and expanding the fan base. Internet celebrities themselves will consolidate their roles, maintain their relationship with fans through content publishing and fan interaction, and expand their influence. At the same time, he will produce and publish unique short video content according to the characteristics and preferences of fans, and will also produce and publish specific short video soft advertisements according to the needs of fans. Tik Tok APP platform will accurately deliver the content to the corresponding users, promote users' independent communication, and achieve the effect of secondary communication.