Today, I will share with you five cutting-edge marketing concepts shared by webpower, the world's leading intelligent marketing service provider, to provide you with a clear context and grasp the first-hand dynamics of the marketing industry in real time.
Email+Start with email
E-mail is a mature digital channel in the marketing ecosystem. With the development of science and technology, e-mail has become more and more advanced, far beyond the scope of "tradition". If enterprises are still concerned about how much revenue the mail channel can bring, then how to manipulate mail marketing may not be enough. In today's world, e-mail marketing is no longer a channel to stop customers, but an open ecosystem to connect ubiquitous customers. If you haven't thought of this, it may mean incalculable losses in the future. The email marketing ecosystem, which started with email+, was born because of technological changes and more social media and mobile applications that need to log in through process email. Its natural id attribute and mature operation in data collection, analysis and management make it a multi-channel viscous lubricant.
Actively marketing to reduce labor costs
In order to succeed in marketing activities, marketers need to spend a lot of energy to establish, interact and optimize activities to meet specific business policies. Although many functions are becoming more and more active, many enterprises are still using primitive manual methods and outdated things. For example, your team needs to spend countless hours manually completing tasks such as clearing a large amount of data and establishing reports; Manually selecting and processing spreadsheet data from different systems and French methods wastes valuable capital-manpower and increases the possibility of wage errors. Smart marketers, as companies and bosses hope, are not focused on boring jobs with low trade value, but are good at manipulating today's new crafts and marketing styles, replacing low-value and inefficient jobs with new software and things, tapping greater marketing potential with intelligent and active craft software, and focusing their time on strategic and mobile fields.
Intelligent marketing platform
Of course, email+ provides a shortcut for marketers to quickly develop integrated marketing channels. However, it is not limited to this style. Some marketers do not have the special accumulation of mail channels, but they do have more needs in business and customer marketing, and the marketing channels are also double-separated and complicated. For example, webpower often receives inquiries from customers: How to link popular dsp advertisements with marketing initiatives? How to reach users by email and advertisement through process email address? How to set up the process in advance and actively trigger the follow-up marketing activities according to the user's behavior? Although these requirements seem almost harsh and excessive, the marketing industry has never lacked the reform of scientific and technological products. If you are willing to take the exam, these needs can still be well met. Based on multi-channel data sharing, big data analysis and intelligence, the advanced intelligent marketing platform that is now open in the market has been able to actively push the whole network content in mainstream places where users contact the Internet, such as email, SMS, MMS, French advertisements, WeChat and app. Marketers should not only have a keen eye for the latest technologies and product updates in the industry, but also have the courage to test new technologies and things and weigh and evaluate their commercial value.
App pushes static and dynamic and in-station information
According to the data of localytics, in 20 15 years, in China, the saving rate of app users dropped from 27% to 18%, and 37% of users only used one app once. China is experiencing the rapid popularization of smart phones and the promotion of 4g centralized collection, and the number of apps has exploded, but it still faces the problems of high unloading rate and poor activity. In this regard, marketers have been working hard to optimize app and personalized marketing through processes, such as e-mail and notification in French. And adopt some key strategies to optimize the user experience, so that all download users become active users and activate inactive users. It is indeed a useful means for users to choose permission to push notifications. Generally speaking, nearly 50% of users choose to authorize French push notifications. However, it also faces difficulties. According to a survey, 52% of the respondents think that the interference of pushing and moving makes people angry. Marketers should learn to find smarter ways to persuade users to choose to receive push messages. For example, let users automatically experience the application mode for a period of time, and then ask them to receive push actions, including providing interactive content that matches the user's fun and demand information. The first 30 days for new users to download the app is the most critical period, which is related to the lasting interaction and preservation of users.
In addition, the activities in the app station are a perfect way to guide users to understand the most valuable part of French applications, and it is also a territory that marketers need to focus on. Relevant data show that more than 27% of the applications in the sending station are started by users. Once users see these activities, they are more likely to help the app frequently. However, marketers still need to change their previous thinking, don't always send mobile advertisements and junk pop-ups, and adopt content skills such as transaction triggering. Just like email, if the app pushes information well, it will create greater value and user retention.
Validity and completeness of data
It is estimated that 40% of today's data is absolutely true. Clean and accurate data is undoubtedly very important. Before data is captured and imported into the system, marketers learn how to manage data and verify its usefulness. In addition to the most basic duplication or invalid data deletion, using data services and things to add and update customer contact information and preference data can link the progress of data analysis and the accuracy of data matching, so that data can be applied to customer interaction through multiple channels. The management of prospect data is the goal that marketers need to pay special attention to. At present, there are many new things in the market based on statistical technology analysis model, from mechanical learning, data mining, analysis of current and historical facts, and prospects for future results. Outlook data can tell you a lot of main information, and you think your decision-making scheme provides insight, such as who is the most potential customer and who is most likely to buy. This model can capture many relationships, risks and opportunities hidden under the data surface, so that you can make a double wise decision-making plan.
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