Easy-to-use car 20 10 was established in Beijing. It is one of the earliest online car sharing platforms in the world, serving nearly 200 cities at home and abroad, including the North, Guangzhou and Shenzhen. According to iResearch data, Yizhi once occupied more than 80% of the domestic smart car market share, with over 40 million users and 6 million owners. However, with the intensification of market competition, Yizhi betrayed itself twice. At present, its development is at a standstill and it faces a series of difficulties. I have to mention the entrepreneurial course of Zhou Hang, the founder of Yi.
Before graduating from college in his early years, Zhou Hang came to Beijing to work in his uncle's company, selling audio equipment, and realized the charm of making money in the course of business operation, which also laid the foundation for future entrepreneurship. 1994, he started a business trip with his brother with a start-up fund of 50,000 yuan given by his relatives. He earned hundreds of thousands in just one year, which made him feel that it was too easy to make money.
Because it was so smooth before, it began to swell. However, in the absence of rules and regulations, the company quickly fell into the quagmire of losses, which also made him bear millions of debts at a young age. The most difficult time is not only owing rent and water and electricity, but also being trained by creditors. Such days made him feel very dark and could not see any hope. However, the two brothers encouraged each other and survived that difficult time. Later, the company came back to life and became the most powerful audio company in China. Around 2000, the company had an annual income of 20 million to 30 million. A few years later, Zhou Hang achieved financial freedom and settled overseas.
On 20 10, Zhou Hang returned to China again and formally established Easy Car. At that time, Didi was not established, and Uber did not enter the China market. As the first enterprise to eat crabs, Yizhi quickly occupied most of the market share, with unlimited scenery. Moreover, the company is sought after by major investment banks and has obtained a lot of funds. The future seems to be bright. However, the good times did not last long, and Didi and Kuai were established one after another. In order to gain market share as soon as possible, the two companies have subsidized users and drivers a lot. Because they are backed by Tencent and Ali, both of them are not bad money.
With the sharp increase in the number of users of the two companies, Yizhi, as the leader of the industry, has always adhered to the service concept of high-quality special cars, but the price is relatively expensive and has not participated in this crazy subsidy competition. The loss of users is inevitable, and the market share is gradually declining. 20 15, Didi quickly ended the war of burning money that lasted for more than a year. After the merger of the two companies, Didi Chuxing further expanded, surpassing the easy-to-use car and becoming the first in the domestic market. In addition, Didi later merged with Uber China, becoming an oligarch of domestic online car-sharing.
In the same year, LeTV acquired a 70% stake in Yizhi for $700 million and became the actual controller of the latter. However, the entry of LeTV not only failed to save it, but accelerated its decline. At the end of the following year, LeTV was exposed to the financial crisis, and it was also involved in Yizhi, which made it once reported that the capital chain was broken.
In 20 17, due to a series of reasons, three founders, including Zhou Hang, resigned collectively and were later taken over by Taoyun Capital. Regrettably, Taoyun Capital not only failed to make Easy Car turn over again, but also spent a lot of money to save Easy Car, and the enterprise also fell into a "shutdown state". According to public information, by the end of 20 18, the easy debt has reached 3.4 billion.
In March of this year, Easy Car said that it would actively save itself, but then a large-scale layoffs broke out, which shows that its development has been very difficult. Coupled with the frequent incidents of car drivers' rights protection, the easy crisis is obvious. It only took him a few years to betray himself twice, from glory to decline, and the ending was really embarrassing.