Judging from China's current economic development level, changes in consumption structure and infrastructure construction in expressway, China is about to enter a period of rapid growth in automobile demand. It can be said that China is now the largest potential automobile market in the world, and this potential market is gradually developing into a real market.
Car beauty and marketing professional after-sales service is a rapidly developing field in the automobile service industry. Among the profit sources of automobile dealers, after-sales service accounts for 50%. In mature automobile companies in the world, the number of employees in sales service outlets is often more than twice that in manufacturing. At present, the mainstream of after-sales service development is the specialization of 4S form, that is, vehicle sales, after-sales service, parts supply and information feedback. With the advent of the automobile era, after-sales service will shift from simple after-sales maintenance to regular maintenance, focusing on providing technical training and technical consultation for users.
The automobile industry has been clearly defined as a pillar industry that needs to be vigorously developed in China, and the specialty of automobile technical service and marketing has been strongly supported by the national industrial policy. In the world, automobile industry is a typical oligopoly industry. At present, compared with some multinational automobile companies, China automobile enterprises are still relatively weak. After China's entry into WTO, China automobile enterprises will face enormous competitive pressure and good development opportunities.