1. Telemarketing: It is a business that uses telephone as the main means of communication, with the help of Internet, fax, SMS, mail delivery and other auxiliary means, directly contacts customers in the name of the company through special telemarketing numbers, and uses the company's automated information management technology and professional operation platform to complete the main marketing processes of the company's products, such as promotion, consultation, quotation and confirmation of product trading conditions.
2. Face-to-face sales: face-to-face direct sales with customers.
The primary goal of face-to-face marketing is to create more customers, not to sell yourself. Because there are customers, there will be sales; The more customers, the greater the sales performance; Having a large number of loyal customers is the most important asset.
Second, advantages
1, telemarketing requires salesmen to have good oral expression skills, clear expression skills and certain product knowledge. There is no need to communicate face to face with customers, and it is not affected by facial expressions, details and other factors. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%. According to the latest survey, residents' home phone numbers are not only used for general contact with relatives, friends and colleagues, but also for consultation and shopping. 65% residents have used telephone inquiry and consultation services, and 20% residents have used telephone to make appointments and shop. Modern life pursues fast pace and high efficiency, and telemarketing, as a new fashion, is entering thousands of households.
Face-to-face sales is actually a kind of face-to-face communication. In the process of communication, customers will recognize you. Customers recognize you, and customers will naturally recognize the products you want to sell. At this time, selling your products is not a problem.