1, others have been cooperating for a long time. Under the condition of good running-in, if you dig up other people's old customers, first of all, you have to provide something that your competitors can't provide, and this thing is attractive enough for old customers. For example, you have a new compound (of course, I know this is a difficult thing), or it turns out that their customers are in urgent need of promotion personnel, but their old suppliers don't have personnel arrangements at all, and you do.
But (this is very important), because it determines whether your cooperation will be sustainable. When you offer these new things to your old customers, you must also be able to do what your competitors have done. In other words, you can't say that you arranged for customers to go because they needed promoters, but the quality of your products is not good. But to do things that competitors don't have on the premise of ensuring product quality and price.
2. If a farmer and dealer have cooperated for a long time, and there is trust and tacit understanding between them, if you want to dig this customer in the past, something unexpected will happen. For example, farmers and their original customers broke up because of something (the relationship between manufacturers and distributors is similar), or what happened to farmers' fields, and their original customers failed, so I came to you. This is your chance to dig them up. Without these emergencies, it is particularly difficult for you to dig up other people's old customers. It's not hopeless, but the cost is too high, including the time cost of course.
3. In the process of tacit cooperation, if the price difference is not too outrageous, it is generally difficult to use the price to counter it. For example, customers abandon their original partners and cooperate with you instead of others' three pieces, and yours is even more difficult. However, if someone else pays three dollars and you pay one and a half dollars, or two dollars, the customer's heart will shake when there is a big difference. This tells us that if we want to make some price temptations, we must do the lowest we can from the beginning, and the strength must be enough. If the intensity is not enough, you might as well quit and think of other ways.
In the course of business, the most difficult thing is to tap other people's die-hard customers, which is really difficult. Instead of digging up other people's hardcore customers, it is better to find some novices to develop together and cultivate their own hardcore customers. 1 has said that you should explore other people's customers on the premise of ensuring that you can also provide competitors' services and products, and then further satisfy customers. So instead of digging up other people's opponents, it is better to find some new customers to cultivate slowly, which is why many agents found some relatives to open stores in previous years. For retailers, this method is not suitable. Farmers who farm the land will not be replaced by new people soon, and they are all old farmers, which requires us to use other methods, that is, methods 2 and 3.
In a word, when an industry just appears, you can do whatever you want, but when the industry gradually stabilizes, you must make self-sacrifice and self-improvement, otherwise you will not enter. This is also the reason why many emerging companies enter the market with price wars. If they have no other ability or innovation, they will give up profits. However, after giving up profits? Whether it can be guaranteed to be new depends on the situation after going in. In fact, many people who engage in price wars, even if they grab the market, will lose money in the later stage. There is no other reason, just because they can't meet other needs and services except price, and even the quality of products can't be guaranteed.
Therefore, if you want to tap the old customers of competitors, you must first study competitors. You should learn the excellent places first, improve the inferior ones, and your innovation will last long.
You know, our competition with our competitors is definitely not for customers, but for our own cultivation. You are really better than your competitors, which is fundamental. Instead of relying on small tricks or human nature to engage in marketing means and fool customers, it will not last long.
But, alas, the agricultural resources industry seems to be still like this at present, using human nature for marketing. I hope this stage will pass as soon as possible, and everyone will pay attention to and attach importance to the improvement and innovation of their own strength as soon as possible.