1, endurance
Patience is the hardest thing to do Anyone who has done sales knows that you should be patient when customers don't have them at first. I have seen many people who have just entered the sales industry give up halfway, which is the result of not sticking to it. Maybe you need to be patient for a month, half a year or even a year before you start to accumulate some customers, so that your performance and income can be improved accordingly. So, if you are an opportunist, don't do sales.
Attitude is the most important. Facing a customer, the sales target is a group of customers behind him. There is a saying that the distance between people is no more than 6 steps. (The reader himself) is my friend (the friend of a friend's friend's friend's friend's friend). "Everyone knows 33 friends who don't repeat, and the sixth power of 33 definitely exceeds the population of China." This formula is completely established. This example focuses on a huge network of relationships. Therefore, in the face of individual travelers, we must also pay all our attitudes.
2. Self-control
The management and control mode of the enterprise is work report and daily meeting to report personal work status, but if you really want to be lazy, it will be easy, such as deliberately going to distant customers and taking a rest on the road; We talked for half an hour, but lied about talking for three hours and so on. This way not only harms the interests of enterprises, but also hinders our own development.
3. Communication skills
Communication is an indispensable ability for salespeople. Communication has two meanings: one is to accurately collect each other's information, understand each other's real intentions, and at the same time accurately convey their own information to each other; The other is to make it easy for both sides to reach an understanding through appropriate communication methods (such as tone, intonation, expression, way of speaking, etc.). ).,
4. Observe
Observation is not simply looking. The first lesson of many salespeople is to learn to "see" the market. This kind of reading is not just browsing, but carefully observing with professional eyes and knowledge, and discovering important information through observation.
Salespeople are also the information feedback members of every enterprise, and it is a big responsibility of salespeople to get a lot of accurate information feedback through observation.
5. Analytical ability
Analysis and observation are inseparable, observation can get information, and analysis can draw conclusions. Similarly, in the negotiation with customers, you analyze each other's "card" and mentality from the information revealed by their words and behaviors. For example, if you enter the negotiation and the buyer gives you an offer, being a salesperson is definitely not a promise. Analyze the expression and tone of the other person's speech, snoop with words, and then analyze whether it is possible to reduce the price and how much space there is.
6. Execution
Execution reflects the comprehensive quality of sales staff, and it is also a spirit of not giving up until the goal is reached. Salespeople often encounter difficulties in carrying out plans. At this time, if you just say "the manager is too difficult to do." Then your leader can only say "Well, I'll find someone who can do it". Nothing difficult is not a task, and what everyone can accomplish does not reflect your value.
7. Learning ability
As a salesperson, you need to be exposed to a wide range of knowledge, from marketing knowledge to finance, management and related industry knowledge. It can be said that sales is definitely a "comprehensive quality" competition. Faced with so much knowledge and information, it is impossible to participate in the competition without good learning ability. Take sales skills as an example, from guided sales to listening sales, to questioning sales and then to consultative selling ... sales skills are constantly changing and innovating. As an excellent salesperson, only by mastering all kinds of sales skills can we win in the competition.
With the development of Internet, people's access to information is no longer limited to traditional channels, and new sales channels of enterprises are being established step by step.
Network sales is an integral part of an enterprise's overall marketing strategy, and it is a marketing method based on the Internet to achieve certain marketing goals with the help of its characteristics. The main online marketing platforms are Baidu marketing, Google marketing, Yahoo marketing, Taobao marketing, Alibaba marketing and website marketing in other industries.
References:
Sales _ Baidu Encyclopedia