Moderator: Hello, Ms. Huang. Welcome to accept an exclusive interview with car home in your busy schedule. Want to ask about the company's current situation? Can you give us an overview? Huang Aihui: Our store is in Tianhe Automobile Market, exit C of Changba Station of Metro Line 6. It is Chery's fifth dealer in Guangzhou. We opened the store in June 5438+ 10 last year, and closed it in June 5438+ 10 this year. Basically running normally. Because of the epidemic after the beginning of the year, if it is operating normally, it will resume work at the end of February. From now on, our store has been opening slowly since February, and there may be some discounts due to the epidemic. However, we are located in Tianhe District, in the city center, 50 meters away from the subway station, and our geographical position has certain advantages. Now we are developing an online platform. The store that our company was born under this year's epidemic is not bad.
Moderator: What new cars did Guangzhou International Auto Show bring? Huang Aihui: Yes, like our Tiggo 8 this year? In addition, it was listed in Beijing last month, including the Guangzhou Auto Show, and we also brought our Arrizo 5? Together with these two new cars, one is an SUV and the other is a car, which were brought to the auto show. ? Moderator: What models are popular in the store at present? Huang Aihui: Hot-selling models, like Tiggo 8? In addition, because the new product has just been listed, it is more popular and has a high degree of attention. In addition, Tiggo 8, the first-class new Tiggo X, Arrizo 5 and Arrizo GX have all sold well in recent years.
Compere: Who are the main buyers of Chery? Are there any statistics about age and occupation? Huang Aihui: We have a statistical data. At present, Tiggo 8 is more inclined to the customer group between 35 and 45 years old. With families and children, it needs more space, but it wants to be economical. Tiggo 7 is a young and fashionable couple, just married, still a couple, who usually don't walk to and from work. Moderator: There is an epidemic this year. Will the sales in your store have any impact? Or have some promotion policies been introduced? Or some related activities? Huang Aihui: Yes, we were affected by the epidemic this year. We originally planned to go to 800 in 2020 because of the location. Under the influence of this year's epidemic, our task will definitely be adjusted. We can't wait to help ourselves quickly under the epidemic situation, so we have launched some webcasts to broadcast live with our new media operation. For the customers in the live broadcast room, we will give some gifts or some price difference when we arrive at the store, so as to attract customers to the store and reach our deal.
Moderator: Although there is an epidemic this year, there are still many newly opened 4S stores in our database. Can you tell us something about the competitiveness of your store? What are the outstanding competitiveness compared with other newly opened stores?
Huang Aihui: Outstanding competitiveness is first of all a geographical advantage of our store, and it is also a place where we operate ourselves. Our store has built an online celebrity store, so our live broadcast is doing well. At the annual meeting of Know Car Land, we also won some prizes, because the sales volume brought by the live broadcast room is still quite high. Sometimes we can sell 18 and 19 through live broadcast in a month, so the results brought by differentiated marketing can account for about 20% of our sales. Moderator: It's the end of 2020. What are your expectations and expectations for the auto market next year? Huang Aihui: Of course, expectations are getting better and better. With the epidemic under control in our country, now everyone's consumption concept has changed, so most people are willing to take out their money. I hope our products are getting better and better. Everyone has a new understanding of Chery and supports Chery Automobile. Moderator: My question ends here. Thank you very much ?