Brokers and information brokers The so-called brokers are middlemen who act as intermediaries between buyers and sellers. In recent years, with the further deepening of China's reform and opening up and the establishment and development of the socialist market economy, the commodity economy has developed well, and brokers are eager to try in our economic life. In some big cities and economically developed coastal areas of China, a group of people called "brokers" have emerged. They earn some extra income by selling specific news or making deals between buyers and sellers. This amateur "broker" can be said to be the most primitive and primary personal information broker in China today, because no matter from the work content or its
First, they sell news (information) instead of material products, and this news (information) is useful to the buyer;
Second, they rely on their own intelligence information to match other buyers and sellers to reach a deal;
Third, their work should be paid accordingly. Of course, as an amateur broker, you can take part-time jobs. It objectively reflects the value of information in economic life. So, what is it like to be a broker in the information industry? Strictly speaking, as a broker in the field of information industry, it is an intermediary businessman who acts as an intermediary between information producers (information companies) and information product consumers (information product users), enabling them to promote information products according to the requirements of information companies and attract information users.
The main body engaged in information brokerage industry is information brokers, who are middlemen who specialize in introducing transactions and providing contracting opportunities to obtain commissions in commodity exchange. For example, in Nanjing information market, brokers are very active. Their services include finding joint ventures, partners, investment policies, environmental consultation, recommending cooperative projects, project demonstration, market research, business inquiry, expert consultation, matchmaking, organizing various exchanges, negotiations, ordering and bidding. Brokers, whether individuals or institutions, are characterized by their own lack of resources, and the "capital" they operate or invest in is information and expertise, which determines that the coverage of information brokers is very wide. They are active in securities, futures, labor services, advertising, technology, talents, real estate and other markets, providing various services, from simple document delivery to writing complex information analysis reports, as well as information collection, translation, document inquiry, market research, user research and training, information publication preparation, technology development, transfer, and finding joint ventures and trading partners. Therefore, information brokers are an important source of information.
Full-time brokers in China account for only a small part of the army of brokers, and a large number of them are engaged in part-time activities. They are generally familiar with business, rich in commodity knowledge, have certain special skills and experience, and have extensive contacts in various channels with high efficiency. Therefore, they can effectively bridge the gap between the two sides and provide useful information services. Daming county, Hebei Province, 1992, the total amount of commodity transactions made by brokers is above 1 100 million yuan, accounting for 10% of the market turnover. A farmer surnamed Xu in Xiqiao Township, Huai 'an, Jiangsu Province, built an information office in Shanghai. In the past few years, he has networked more than 400 information points across the country and delivered tens of thousands of messages every year. There are more than 5,000 farmers' information officers in Huai 'an, and more than 1000 information stations have been set up in large, medium and small towns across the country to transmit market information by telephone, telegram and letter. Because of the existence of brokers, we can shorten or make up for the differences in areas, time, observation and value evaluation of goods provided by both parties.