Exclusive: He is not a director of China Unicom, but a senior vice president of JD.COM, and now he is the co-president of a real estate agent.

Intern/text of operator financial network

As the senior vice president of JD.COM, Hu Shengli has always been known to the public. But in his early years, he was actually a former department-level cadre of China Unicom. There are almost no people in Unicom Group who don't know him. He was once considered as one of the best department-level cadres of the original operator after job-hopping, and now he has switched to real estate. What kind of story does he have behind this?

He was one of the figures who linked Xiang Army with Beijing in his early years.

Hu Shengli used to be a teacher, but he is not an ordinary university or middle school teacher.

1993 After graduating from university, Hu Shengli was assigned to work in Hunan Post and Telecommunications School. There were too few college graduates at that time. In order to speed up the training of talents in the national post and telecommunications system, all provincial post and telecommunications administrations have basically established post and telecommunications schools, which are secondary schools.

Hu Shengli's important label is the cadre of China Unicom. So, how did he come to Unicom? It is also a coincidence.

1From April 1999 to August 2000, Hu Shengli worked in Guo Xin Paging Co., Ltd., Hunan Province. At that time, the paging business was very prosperous and the income was high. Teachers of the post and telecommunications schools were willing to go. However, I didn't expect China Telecom to be split. One of the splits is that the whole paging service belongs to Unicom, and Hu Shengli belongs to Unicom in this way.

Since September 2000, he has served as deputy general manager of marketing department of Hunan Unicom, general manager of C network operation department, deputy general manager of Changsha Unicom and general manager of Loudi Unicom.

So, how did Hu Shengli go to Beijing? There is a historical origin here.

Around 2007, China Unicom established Unicom Huasheng, which was responsible for terminal business and implemented national vertical management. Hu Shengli was appointed as the general manager of the sales department of China Unicom Huasheng Headquarters by Yu Yingtao, then the general manager of China Unicom Huasheng, and Hu Shengli came to Beijing to work.

Therefore, what needs to be clarified here is that Hu Shengli did not come to Beijing with Wang Shichang, the former general manager of Hunan Unicom.

Since its establishment, Hunan Unicom has been one of the best provincial companies in China Unicom, and has trained a large number of talents. Then, on 20 1 1, when Wang Shichang, the general manager of Hunan Unicom, was transferred to Beijing Unicom, a batch of upsurge of "Xiang troops entering Beijing" was set off. Hu Shengli came to work in Beijing a few years earlier than Wang Shichang, and he didn't bring him to Beijing, and Wang Shichang was no longer in charge of him.

During her work in Beijing, Hu Shengli has always been a subordinate of Yu Yingtao, and their relationship should be very close.

On June 20 10, China Unicom established the sales department, and Yu Yingtao was transferred from the general manager of Unicom Huasheng to the general manager of Unicom's sales department. As a result, some department-level cadres of China Unicom Huasheng were transferred to the sales department of China Unicom, and Hu Shengli was one of them, serving as the director of the channel management and sales department of the sales department of China Unicom Group.

At that time, the general manager of the sales department of China Unicom was Yu Yingtao, and there were many talents in the department. Later, many people were promoted, including Chen Haibo, general manager of Tianjin Unicom, who was the former director of Unicom's sales department, and many more were promoted to the level of deputy general manager of provincial companies.

This is related to Yu Yingtao's style. Yu Yingtao is a tough person and attaches great importance to people's ability. Therefore, it is impossible for people with poor abilities to work under Ying Tao. If their ability is poor, they can't stay at all.

However, on February 20 1 165438, Yu Yingtao was transferred to the general manager of Zhejiang Unicom, and the sales department and marketing department of Unicom merged. At that time, Zhou Youmeng, general manager of Unicom's marketing department, took over all the people in the marketing department and sales department. At that time, Unicom's marketing department had 17 offices at once. Zhou Youmeng is from the front end of the market and knows the business. Naturally, he continues to be highly recognized. Unfortunately, on 20 13, Zhou Youmeng offered to resign. The people in the former Unicom sales department began to be a little distracted.

Interestingly, however, Hu Shengli did not leave Unicom at that time, but returned to Hunan in February of 20 1 1 year before Ying Tao was transferred to the general manager of Zhejiang Unicom.

Moreover, Hu Shengli did not return to Hunan Unicom, but went to a company named Jin Tuo Tianyou Tea Technology Co., Ltd. as the general manager. It is estimated that it was made by his relatives and friends. His business is actually making tea oil.

But a few months later, it is estimated that he felt that it was not funny, so he went to China from 20112, a mobile phone dealer, and worked as the vice president and general manager of Le Kai Fei Communication Technology Co., Ltd.

Hu Shengli's Ocean Journey

20 14, 1 In June, Hu Shengli, who entered JD.COM, started his seven-year trip to JD.COM and won the title of "foreign iron leg".

At this moment, he met a man who was very kind to him, namely Wang Xiaosong. At that time, Wang Xiaosong was the general manager of JD.COM 3C Branch. Because of the need to know 3C industry very well, Wang Xiaosong brought Heyan from Gome.

At first, Hu Shengli was Wang Xiaosong's deputy, but on 20 16, JD.COM announced the personnel adjustment. According to the announcement, Wang Xiaosong, vice president of JD.COM Group and head of 3C Division, will be the president of the fresh food division to be established in JD.COM, reporting directly to Shen Haoyu, CEO of JD.COM Mall. Hu Shengli, the former director of communication business department of 3C Division, who reported to Wang Xiaosong, will be promoted to be the director of 3C Division, who will be fully responsible for this work.

At this time, Hu Shengli obviously ushered in a bright moment, and Hu Shengli's title became President of JD.COM Fashion Life Group and Senior Vice President of JD.COM Group.

He also works hard.

There used to be a saying describing Hu Shengli's despair: "Where there are people, there are rivers and lakes, and where there is a press conference, there is Hu Shengli". At a news conference in JD.COM, he once showed the timetable of his Iron Man attacking tens of thousands of kilometers in ten days. It is his efforts that not only won him the title of "Hu Tie Leg", but also made more new mobile phone products choose to launch in JD.COM, and the online share of JD.COM 3C is also expanding.

As the president of JD.COM Fashion Life Business Group in 20 18, he led the team to create a dazzling achievement of 7 minutes 1 1 second in the sales of home life division. In addition, the sales of furniture category in the first hour of June18 increased by150% year-on-year; In the first ten hours of June18, the order volume of "goods+services" for automobile supplies increased by 520% year-on-year.

I adjusted my position during my business trip.

Unfortunately, the good times did not last long. In 20 19, Wang Xiaosong, senior vice president of JD.COM group and president of fresh food division, will no longer be responsible for its 7 fresh food businesses, and Jing Wong will take over. Hu Shengli, senior vice president of JD.COM Group and president of Fashion Life Group, was also transferred from his original post. In this regard, JD.COM official replied that this is because JD.COM Group has begun to implement the rotation plan for core executives to promote the all-round development of managers.

Hu Shengli was actually transferred to the Strategic Cooperation Department, while Wang Xiaosong has retired.

Without too much real power, everyone can guess the progress behind.

On October 22nd, 654381this year, Hu Shengli wrote in a circle of friends, "Today is my last day in JD.COM. I sincerely thank JD.COM for his tolerance and trust, and all my colleagues, friends and partners for their support and help. I had an unforgettable seventh anniversary. There is no such thing as a banquet that must come to an end. We will meet again. "

Yuanda residential workers "dig away" Hu Shengli

Four months after leaving JD.COM, Hu Shengli finally heard the new news. At the next stop, he chose Yuanda Residential Worker, who is in the transition period of C-end business, as the co-president of Yuanda Residential Worker and the CEO of Yuanda Rubik's Cube, a subsidiary of Yuanda Residential Worker.

At present, Yuanda Resident focuses on developing C-end business and realizing the strategic transformation from TO B to TO B+To C. In the next three years, the company's TO C business will provide considerable performance growth for the company. At the time of C business transformation, Zhang Jian, the founder of Yuanda Residential Workers, dug up Hu Shengli, which has made great achievements in JD.COM. COM, which is undoubtedly "adding wings to the tiger" for Yuanda residents.

During JD.COM Hu Shengli's overall responsibility for 3C business, JD.COM's online market share of 3C 2017 exceeded 50%, and its sales growth rate was 35% higher than that of online and offline markets, making it the first platform for online growth in 3C market and firmly occupying the leading position in 3C industry. In 20 18, the first pair of JD.COM fashion 1 1 performed well, with the turnover increasing by over 330% compared with 6 18, and the fashion business department broke through 100 million/minute, and the home life business department 1 minute/kloc-0.

Hu Shengli, with Internet vision, omni-channel thinking and multi-brand operation and management experience, will help Zhang Jian and accelerate the leap-forward development of Yuanda residential workers.

"Living is to change the world, and the world is different because of me."

Hu Shengli wrote in a circle of friends that "I live to change the world, and the world is different for me.". I chose a track and career with destructive and innovative characteristics and great challenges. I hope that in the future, together with new colleagues, I will witness new value creation with different persistence. "

It can be seen that he is full of confidence in his new career path. The "big shot" figure of 3C industry in JD.COM once came to fashion clothing industry with the valuable experience of 3C in JD.COM. Today, he also came to the real estate industry with rich Internet experience.

Hu Shengli once said that he always had an industrial dream. He believes that Changsha already has a strong industrial base, and his future mission is to accelerate the process of building industrialization in China while leading the scientific and technological development of Yuanda Rubik's Cube.