According to a recent estimate by Tian Chengping, former Minister of Labor and Social Security, in 2008 alone, the number of unemployed people in cities and towns may exceed 50 million, and the number of unemployed people in rural areas may exceed 200 million.
Affected by the appreciation of RMB, rising production costs and declining international demand, some export enterprises, especially small and medium-sized enterprises and labor-intensive enterprises, have difficulties in production and operation, and foreign trade enterprises in Guangdong and Jiangsu have even closed down.
On June 5438+1October 65438+March, 2008, Zhejiang Longjiang Holding Group Co., Ltd. (referred to as Longjiang Group) reported that its legal representative was missing and its enterprise was on the verge of bankruptcy. The total assets of Longjiang Group are 2.2 billion yuan. At present, only two core enterprises, Zhejiang Longjiang Textile Printing and Dyeing Co., Ltd. (hereinafter referred to as Longjiang Printing and Dyeing Co., Ltd.) and Zhejiang Southern Science and Technology Co., Ltd. (hereinafter referred to as Southern Science and Technology Co., Ltd.) have bank liabilities of1/kloc-0.50 billion yuan. According to incomplete statistics, the group's external guarantees, private lending and supply chain arrears totaled about 2 billion yuan. Longjiang Holdings has eight subsidiaries, and the closure of Longjiang Group has caused 1000 employees to lose their jobs.
June 5438+1October 65438+May 2008, unable to resist the impact of the global financial tsunami, Dongguan Zhangmutou's largest toy factory and Jun Toy Factory suddenly closed down. Hejun Toy Factory is the main factory of Hong Kong listed companies and Junjun Group, and Mattel, the world's largest toy manufacturer, is also its customer. The closure of Hejun Toy Director led to the unemployment of nearly 10,000 employees.
China's macroeconomic uncertainty will also restrict employment. In addition, the policy bankruptcy of state-owned enterprises will also aggravate the employment pressure. Economic experts predict that there will be a large number of laid-off or unemployed people in China.
The global financial crisis triggered by the subprime mortgage crisis is evolving into a comprehensive economic crisis, which may even lead to a crisis in the world situation. All enterprises, financial institutions, schools and even our own fate will be affected to varying degrees by this crisis, and our accustomed concepts, thinking, experience, ability, career pursuit and life ideal may undergo tremendous changes in this crisis.
Therefore, how to recognize the current economic situation and make correct countermeasures in time has become a subject that our college students must face. The employment pressure of college students is particularly severe in the face of this economic crisis. So, as college students, how should we deal with the torrent of this economic crisis? How will you plan your work? How can I find a job that suits me?
Second, college students are under great employment pressure.
In 2008, the number of college graduates nationwide reached 5.5 million, an increase of 500,000 over 2007. Under the severe employment situation of the whole society, college graduates are still facing a more severe employment situation. There are three main reasons:
First of all, the total supply of labor in China exceeds demand.
In the next 20 years, the population above 16 will increase by 5.5 million annually, and the total working-age population will reach 940 million by 2020. In the next few years, there will be an annual increase of100000 workers in cities and towns across the country, and there will be another140000 laid-off workers, which will require 24 million jobs every year and create about 9 million jobs in society. The gap between labor supply and demand is about130,000 ~140,000 every year, and the employment situation in the whole society is quite grim. During the Eleventh Five-Year Plan period, there will be more than 25 million college graduates in China who need employment.
Secondly, the effective social demand can't keep up with the growth rate of graduates, and the contradiction between supply and demand of college graduates is prominent.
The national survey shows that the effective demand for college graduates only accounts for 22% of the newly created jobs, and the total number of college graduates increases by 22%, while the demand for college graduates decreases by 22%. "Three 22%" will affect the employment of graduates in 2008.
Here I want to provide you with two cases. One is a case of selling pork after graduation. With the economic downturn and employment difficulties, the once embarrassing "Lu Buxuan, a gifted scholar of Peking University, sells pork" is now accepted by more and more college graduates. Recently, a pork chain store in Guangzhou recruited 15 "pork honor" with an annual salary of 80,000, which attracted more than 500 fresh graduates including CUHK and South China University of Technology.
The other is the phenomenon of zero-wage employment of college students. At the end of each year, migrant workers can be seen running around for wages. Nowadays, many college graduates simply don't pay for employment opportunities. This kind of "zero wage" employment looks beautiful, but it reflects the employment pressure of society and brings a series of problems and hidden dangers, which need our attention. In recent years, in the face of employment pressure, some college graduates in Nanjing have adopted a "pragmatic" attitude-adopting a "zero-wage" employment method for the implementation of the unit, while working in the employer, accumulating experience and qualifications, expecting to be finally recognized by the employer.
Finally, the structural contradiction in the employment of college graduates in 2008 may be further aggravated.
At present, the employment pressure of college graduates is great, the main problem is the prominent structural contradiction, and the employment pressure is concentrated on the imbalance between "region" and "industry"; Geographically, the demand growth in the eastern region is limited, and although the central and western regions have increased, their attractiveness is still insufficient. From the perspective of academic qualifications, higher vocational college graduates are still the difficulty and focus of employment; From the perspective of disciplines, the employment situation of engineering and applied disciplines is good, while the employment of some liberal arts majors is relatively difficult.
In addition, some new situations are worthy of attention.
First, the employment demand is concentrated in key universities and graduate students, which makes it more difficult for graduates from some local universities to find jobs;
Second, the downward shift of the "center of gravity" of college graduates is blocked, and some low-end jobs are occupied by laid-off workers, middle school graduates and migrant workers;
Third, the employment rate of graduate students has a downward trend;
Fourth, the number of graduates waiting for jobs has increased in recent years;
Fifth, the effective social demand can't keep up with the rapid growth of college graduates, and some central cities in the east have introduced population restriction policies.
Third, college students' countermeasures and beliefs
College students are blessed with high academic qualifications and high quality talents. After graduation, how do you cope with the current economic crisis and find a job suitable for your own development? Many classmates will say that I am inexperienced and unfamiliar with society. How can I compete with people with work experience and find a job that suits me? This worry is not unreasonable, but I want to tell you that although you lack social experience and work experience, your plasticity is your advantage!
Here I give you four words: "Brave and resourceful". "Courage" is not a person's courage, but courage, confidence and belief. "Thought determines behavior, behavior determines habit, habit determines character, and character determines fate", which shows the importance of faith. After graduation, college students are new to the society, lacking experience and vulnerable to setbacks. At this time, strong courage and belief are indispensable. "A confident life of 200 years will be a water hammer of 3,000 Li". Mao Zedong, a great man, made firm, confident and persistent efforts in his youth, and finally realized his ideals and ambitions. As our college students, we should also believe in our own ability, face the pressure, actively respond, seize the opportunity and develop ourselves.
Speaking of McDonald's, it's a household name. The golden "M" can be seen everywhere in the city and has become an eye-catching symbol. But when it comes to Crocker, maybe not many people know. However, without Crocker, McDonald's may still be an obscure fast food company, not a McDonald's kingdom. It is often said that the McDonald brothers created McDonald's and Crocker created a world famous brand. The course of any world brand is not simple, and Crocker's process of building McDonald's brand is particularly difficult.
Raymond Crocker 1902 was born in an ordinary family in Chicago, USA in June. Young Crocker is a very ordinary teenager, but what is different is that he often daydreams and weaves all kinds of dreams, and suddenly comes up with a few small ideas to make a fortune. This directly led to the establishment of a huge McDonald's kingdom in the future.
1954, Crocker, who was nearly 53 years old, came across the restaurant opened by the McDonald brothers. He is keenly aware of the business opportunities involved, but the McDonald's brothers are content with the status quo and have not made much progress. With years of experience, Crocker realized that the opportunity had come. He set his sights on McDonald's and decided to open a chain restaurant. He accepted the harsh conditions of the McDonald's brothers, borrowed money from the bank and bought McDonald's into his own hands. After that, under Crocker's management, McDonald's fast food restaurant developed rapidly. Until1984 65438+1October 14, Crocker, who struggled all his life, fell to work at the age of 84.
In the office of McDonald's headquarters, Crocker's favorite motto still hangs:
Nothing in the world can replace perseverance.
"Talent" is no good: it is not uncommon for talented people to accomplish nothing.
"Genius" can't: It's not uncommon for a genius not to be appreciated.
"Education" doesn't work: it's not hard to find people with education and no job.
Only perseverance combined with determination is omnipotent.
Perhaps this is one of the secrets of Crocker's great success.
"Planning" refers not only to strategy, but also to finding out the economic situation, conforming to the economic development trend, taking advantage of the trend and realizing one's life ideal. At present, the social situation is complicated. At school, college students seldom pay attention to and face the current situation of social and economic development, and often fail to see through the economic development and development situation, which is unfavorable to their job selection, entrepreneurship and employment.
From June 5438 to 10, 2003, three college students of Huazhong University of Science and Technology used their spare time after their senior year to create the 5Q Zone website (www.5qzone.net), aiming at building a website platform for serving college students all over the country and starting their entrepreneurial dreams. With the good technical support and good publicity and operation of the 5Q startup team, the 5Q website quickly radiated around Huazhong University of Science and Technology, and then occupied the national university market of 2 1 1. Finally, with the help of the leading position and radiation ability of 2 1 1 universities, users have spread all over the country in less than half a year.
At present, this cooperative company is not only a BT community, but also includes 5Q campus network, 5Q broadcast bully, 5Q education portal and other products. In just over half a year, the number of companies has also expanded to more than 100, making it one of the largest internet companies in Wuhan. The company has a good development trend, obvious corporate culture and team culture, and has become the best employment enterprise for graduates of well-known universities in Central China!
At present, subprime mortgage crisis leads to financial crisis, and financial crisis leads to economic crisis. This chain reaction caused the global economic recession. (Sub-prime mortgage crisis refers to a crisis in which rising interest rates lead to increased repayment pressure. Many users with bad credit feel that the repayment pressure is high and there is the possibility of default, which has an impact on the recovery of bank loans. )
But "crisis" is the coexistence of danger and opportunity. Some enterprises and individuals lost confidence, fell in the face of the crisis, and finally lost development. Those enterprises and individuals with strong desire for survival, keen observation and high adaptability seized the favorable opportunity in the economic crisis, enabling enterprises to tide over the difficulties and individuals to develop.
Macroscopically, the Internet in China has entered a stage of rapid growth. By the end of June 2008, the number of netizens in China had reached 253 million, surpassing the United States for the first time and ranking first in the world.
Statistics show that 84.7% of China netizens have access to broadband, and the number of broadband netizens has reached 2140,000, ranking first in the world. CNNIC pointed out that the above three breakthroughs initially showed the scale of Internet power. The report also shows that the development of Internet in China is becoming more and more mature, and the proportion of deep-seated Internet applications such as online media and online commerce has greatly increased. (Source: 22nd Statistical Report on Internet Development in China released by China Internet Network Information Center). )
According to the data of iResearch, the transaction volume of B2B e-commerce in China reached 2123.9 billion yuan in 2007, an increase of 65.9% over the previous year.
In 2007, the revenue scale of operators in China B2B e-commerce market reached 3.9 billion yuan, up 49. 1% year-on-year. In the early stage of development, B2B e-commerce revenue still maintained a strong growth momentum. IResearch predicts that the revenue scale of B2B e-commerce will maintain a sustained and rapid growth with the popularization of e-commerce applications in small and medium-sized enterprises and the increasing attention paid by the state to the development of e-commerce. It is estimated that the overall revenue scale will reach 60 1 1.
After more than ten years' development, the Internet in China has formed a scale and diversified applications. People use the Internet more and more in their work, study and life. Network marketing can only be realized with the support of a huge group-network marketing refers to the process of completing a series of marketing links and realizing marketing goals with the help of the Internet. The network has the characteristics of high speed, high efficiency and low cost. Information resources can be enjoyed on the Internet with zero entry threshold. It has a natural advantage for our college students to start their own businesses and obtain employment.