What are the differences and connections between e-commerce and direct selling?

According to the definition of the World Direct Selling Alliance, direct selling refers to selling goods and services in a face-to-face and unfixed way. Direct sellers bypass traditional wholesalers or retail channels and accept customers' orders directly. Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, and the direct sellers directly sell products to the final consumers (hereinafter referred to as consumers) outside the fixed business premises.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

Direct selling mainly refers to a sales model, while e-commerce prefers an operation model.

Relatively speaking, direct selling is similar to B2C. B2C mainly relies on website or website platform to realize its own sales process, while direct selling relies on recruiting direct sellers to complete its own product sales.