First, the sales profile of Easy Car Network
As of June, 20021year, the sales volume of Easy Car Network reached 244,000, up by 29.5% year-on-year. Among them, SUV models have the highest sales volume, accounting for 47.3%. Followed by cars and MPV models, accounting for 28.2% and 24.5% respectively.
From the brand point of view, SAIC Volkswagen, SAIC-GM, FAW-Volkswagen, Guangqi Honda and Dongfeng Nissan are the five brands with the highest sales volume. Among them, SAIC Volkswagen accounted for the highest proportion of sales, reaching 20.8%. In addition, the sales of independent brands are also increasing, accounting for 16.2%.
Second, the reasons for the increase in sales of Easy Car Network
1. Excellent service
Easy car network is committed to providing quality services, thus winning the trust and support of consumers. For example, in the process of buying a car, Che Yi. Com provides comprehensive consulting services to let consumers know more about cars. In addition, Easy Car Network also provides a variety of payment methods, making it more convenient for consumers to buy cars.
2. Product advantages
Easy car network has rich automobile resources and can provide a variety of brands and models to choose from. In addition, Easy Car Network also provides a variety of car purchase schemes, such as installment payment and loan car purchase. , so that consumers can choose the car purchase method more flexibly.
3. Market strategy
Easy car network is also doing very well in marketing. For example, during the double 1 1 period, Che Yi. Com launched various preferential activities, which attracted a large number of consumers' attention and purchase. In addition, Che Yi. Com also cooperated with many brands and carried out various joint marketing activities, which improved brand awareness and sales.
Third, the current automobile market trends
1. The rise of new energy vehicles
With the improvement of environmental awareness, the market demand for new energy vehicles is increasing. The data shows that in the first half of 20021,the sales of new energy vehicles accounted for 6.3%, up 222.7% year-on-year. It is predicted that the market demand for new energy vehicles will continue to grow in the next few years.
2. Intellectual development
Intelligentization has become an important trend in the automobile industry. More and more automobile brands began to introduce smart car products, such as automatic driving, intelligent voice, face recognition and so on. It is predicted that the market demand for smart cars will continue to grow in the next few years.
3. Strengthen cross-border cooperation
There are more and more cross-border cooperation in the automobile industry. For example, automobile brands cooperate with technology companies and internet companies to launch smart car products; Automobile brands cooperate with clothing brands and art brands to launch joint-name cars. It is expected that the cross-border cooperation of the automobile industry will continue to strengthen in the next few years.
Fourth, how to increase car sales?
1. Provide quality service.
Quality service is the key to increase car sales. Automobile brands should provide all-round consulting services to let consumers know more about automobiles. In addition, automobile brands should also provide a variety of payment methods to facilitate consumers to buy cars.
2. Provide diversified products
Diversified products are the key to increase car sales. Automobile brands should provide a variety of brands and models to choose from. In addition, automobile brands should also provide a variety of car purchase schemes, such as installment payment and loan car purchase. , so that consumers can choose the car purchase method more flexibly.
3. Strengthen marketing strategy
Marketing strategy is the key to increase car sales. Automobile brands should formulate various preferential activities to attract consumers' attention and purchase. In addition, automobile brands should also cooperate with many brands to carry out various joint marketing activities to improve brand awareness and sales.