Harbin's tourist business card, when it should be dressed up, was put on a sad coat by the epidemic. But behind the epidemic, what we see is not only the faith and determination to fight the epidemic, but also the unity to fight the epidemic.
At present, the epidemic prevention work in Heilongjiang Province has achieved great results, achieving zero growth for several days in a row, and all walks of life are entering the stage of returning to work in an orderly manner. It is understood that the automobile industry in Harbin was basically closed in February. As of March 14, more than 60 automobile 4S shops in Harbin have officially resumed work, and other automobile 4S shops are also applying for resumption of work in an orderly and intense manner.
According to Guo Yabin, general manager of GAC Toyota Harbin Wenhua Xuefu Road Store, Wenhua Xuefu Road Store has been approved to resume work due to proper epidemic prevention and control in this area, and officially started to resume work on March 13. The store has been disinfected in all directions, and the pre-sales and after-sales staff are waiting for every Guangzhou Automobile Toyota owner to "go home" with the fullest enthusiasm and best service.
As a car cluster from the media, Ghost Fighting Car has joined forces with Vision of Early Blasting Car, Che Wenxuan, Six-Circle Car, Yujie Faner, Daqikanche, Xiaoqing Automobile Forum, Che Wenzhi, Ai Jueluo, Long Automobile, Northern Automobile Market, No.1 Automobile, Harbin Car Purchase Guide, Driving Concept, Le Sports Car Life, Buying a Car according to me, Xuanyuan Automobile Association, Harbin Automobile Circle, China Jilin Network and Kanto Automobile Network. In the 27th report of the White Paper on the Living Conditions of Automobile Dealers, Yu Haijie, the founder of Morning Explosive Car Vision, immediately called Guo Yabin, general manager of Toyota Harbin Wenhua Xuefu Road Store in GAC, Heilongjiang Province, to find out their real living conditions through telephone interviews.
1, Ghost Taxi Cluster in Morning Blast: Has your company officially resumed work? How many people went to work before and after the sale, and how much worse than the normal state? When did you come back to work? What is the current situation?
Guo Yabin, Guangfeng Wenhua Store: Our company officially resumed work in mid-March, and we have arranged personnel to be on duty since March. ? At present, about 50 people go to work every day before and after sales, and basically 70% employees can go to work normally. After the official resumption of work, the after-sales service basically entered the working state, and the sales link naturally entered the store in addition to the invitation.
2. In the morning, the explosion car visual ghost taxi cluster: Due to the epidemic, has your brand OEM launched any epidemic response measures for dealers? What are the countermeasures in the store? Are employees who go to work in the store and consumers who come into the store to see and repair cars effectively protected? How did you do it!
Guo Yabin, Guangfeng Wenhua Store: OEM has introduced many measures, such as standard procedures and instruction manuals for protection and procedures for handling epidemic situations. The store handles epidemic prevention in strict accordance with standard procedures. Employees and customers in the store are protected and all-round disinfection is carried out in the store. Employees register for work to take their temperature, and customers register to take their temperature. All the contact points of customers have epidemic prevention and protection display, disinfection supplies, disposable gloves and so on. In addition, if customers need masks, the store will also provide them free of charge.
3. Explosion car visual ghost fighting car cluster in the morning: Although February last year was the Spring Festival, how big is the gap between sales volume and the same period last year? Please tell us about the number of pre-sales stores and after-sales turnover in February.
Guo Yabin, Guangfeng Wenhua Store: The store was basically closed in February this year. Working from home is only a clue to maintain old customers and new users, and there is no real income.
4. Explosion car visual ghost taxi cluster in the morning: What was most affected by the epidemic in February, sales or after-sales? What percentage will the output value be worse than the same period last year?
Guo Yabin, Guangfeng Wenhua Store: Just mentioned that the store was closed in February, which was greatly affected before and after the sale, and the business was basically zero. However, for the rescue and consultation needs of users, the store arranged for relevant personnel to connect 24 hours a day.
5. Ghost fighting car cluster in the morning explosion car vision: Did the main engine factory cancel the assessment index in February? What's the stock ratio? How big is the gap compared with the same period last year? If the assessment index is resumed in March, can it be tolerated?
Guangfeng Wenhua Store Guo Yabin: The main engine factory has cancelled the exam in February. If the in-store performance is zero, the inventory ratio will be meaningless and the actual inventory will not be too high. We didn't officially resume work until mid-March. If the original assessment indicators cannot be restored, the factory will generally adjust flexibly.
6. Morning Explosion Car Vision Ghost Taxi Cluster: In view of the current situation, has the OEM launched a dealer support policy? Can we ensure the most reasonable operation of funds now? How much is the acceptance bill for car purchase? How much is the interest for one month? Where is the most difficult part at present?
Guangfeng Wenhua Store Guo Yabin: The OEM has a good policy in this respect, helping dealers communicate with financial institutions and banks and extending the financing period of expired vehicles. Therefore, short-term funding is not difficult. Basically, all vehicles are financing channels, and the interest is about 6.5438+0.2 million.
7. Morning explosion car visual ghost taxi cluster: Given the current state, how long can the store last? If the epidemic lasts for three months, where will the first problem stand out? Admission fee, rent or personnel fee.
Guangfeng Wenhua Store Guo Yabin: This state will change the consumption pattern and service pattern, and it is not a persistent problem. If the epidemic lasts for three months, the car entrance fee, rent and personnel fee you mentioned are very difficult. Of course, no one wants this to happen. This is not a problem of a single industry, and all industries will be greatly affected.
8. Morning explosion car visual ghost taxi cluster: Is there any reduction of non-combatants in the store because of the epidemic? Are employees self-isolated on their return trip?
Guangfeng Mandarin Store Guo Yabin: No layoffs. Self-isolation of employees returning to Kazakhstan from other places.
9. Morning explosion of car vision and ghost taxi cluster: the epidemic situation caused the decrease of customers entering the store and the decrease of after-sales maintenance turnover. What behavior changes will this epidemic bring to customers, and what adjustments should be made to customer behavior changes? For example: watching cars online, selling cars online and selling cars on the spot. What is the proportion of online sales at present? Do existing car owners have on-site maintenance services, and what is the proportion?
Guangfeng Wenhua Store Guo Yabin: There will be more and more online behaviors. For example, watching cars online and live marketing are all being done. At the same time, the OEM has also introduced a set of policies and standard processes, such as door-to-door maintenance, door-to-door car pick-up and delivery, door-to-door test drive and so on. But the actual situation is still relatively small. As you know, although there are people on duty in the dealership who can come to the door, it is inconvenient for most communities to travel by themselves and will not form much business. But after the epidemic, it will be in this direction, and the proportion of this model will gradually increase.
10, Ghost Taxi Cluster of Morning Explosion Vehicle Vision: In response to the decrease in liquidity caused by the epidemic, did the OEM increase the preferential treatment for the models sold in February? Is there any subsidy in business policy?
Guo Yabin, Guangfeng Wenhua Store: The main engine factory has made many policies on door-to-door service, short-term car rental, financial concessions, simplified car purchase process, phased process, online group purchase lottery and so on, and has also increased publicity. When you become a user in Guangfeng, there will be more activities directly feedback to users.
Guo Yabin, Guangzhou Automobile Toyota Harbin Wenhua Xuefu Road Store, sent a message: Through this epidemic, we really felt the greatness of the country, the kindness of the people and the dedication of frontline medical staff. At the same time, the cohesion and creativity of all walks of life have also been fully demonstrated. As an automobile sales industry, we are essentially more of an operation service, trying our best to serve every user, treat every employee well, be grateful to investors and give back to the society.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.