In order to understand consumers' views on personal information collection and the use of big data, as well as consumers' expectations for personal information protection, 29 consumer associations (Consumer Council and Consumer Protection Committee) in Harbin and Beijing, as well as China Consumer Newspaper and ***30 consumer rights protection units conducted relevant online surveys, and published the Investigation Report on Personal Information Protection in the Age of Big Data. The survey data were collected by China Consumer Network and Security Alliance through the Internet.
Nearly 30% of respondents don't know what "big data" is.
"Big data" is a relatively new concept. This survey found that only 8% of the respondents knew the concept of "big data", 68% knew a little about it, and 24% said they had never heard of it (see figure 1).
Figure 1: Do respondents understand the concept of "big data"?
Respondents are worried about the disclosure of personal data.
Although the concept of "big data" is still unfamiliar to most of the respondents, 76% of the respondents gave a positive answer to the question "Is personal information more likely to be leaked in the era of big data?" The respondents who thought that "no" and "unclear" accounted for 12% respectively (see Figure 2).
Figure 2: Do respondents think that personal information is more likely to be leaked in the era of big data?
In the survey "Did you find any personal information leaked in the past year", 52% of the respondents thought it was "yes", about 40% thought it was "no" and 8% said it was unclear (see Figure 3).
Figure 3: In the past year, did the respondents find their personal information leaked?
Only 40% of consumers know that smart devices have hidden dangers of revealing personal information.
In the era of "big data", there are more ways to collect personal data, such as smart watches, sports bracelets and other personal wearable smart devices, which have the function of uploading personal health data to the server.
According to the survey, only 44% of the respondents said they knew about this hidden danger, 40% said they didn't know, and 16% said they couldn't tell (see Figure 4).
Figure 4: Do respondents know that personal wearable smart devices have hidden dangers of revealing personal information?
The survey also showed that only 20% of the respondents said they would like to use it, 60% said they didn't want to use it, and 20% said they were unclear (see Figure 5).
Figure 5: Are respondents willing to use smart wearable devices that may reveal personal information?
Consumers believe that personal financial information is the most important.
Personal information covers a wide range. In this survey, personal information is divided into six categories, namely personal identity information, including name, home address, ID number, work unit, etc. Personal consumption information, including online shopping records, offline shopping records, online browsing records, etc. Personal communication information, including mobile phone number, email address, SMS, QQ, WeChat and other chat records; Personal financial information, including bank card number, personal financial status, online account number and password, etc. Personal background information, including medical records, physical examination records, education, work experience, etc. ; Personal social relationship information, including family members, marriage, etc.
In the survey of "What kind of personal information is the most important in the era of big data", 26% of consumers think that personal financial information is the most important; Followed by personal identity information, accounting for 23%; The third place is personal communication information,18%; The fourth is personal consumption information,15%; The fifth is personal social relationship information, which is 1 1%, and the last is personal background information, which is about 7% (see Figure 6).
Figure 6: In the era of big data, what personal information do respondents think is the most important?
For the question "In the era of big data, the most leaked personal information mainly includes", consumer voting shows that the most leaked personal communication information is 33%; Followed by personal identity information, which is 28%; The third is personal consumption information, 20%; Personal financial information 10%, ranking fourth; Personal social relationship information is the fifth, about 8%; Personal background information is the least leaked, about 3% (see Figure 7).
Figure 7: What personal information do respondents think is the most leaked?
Consumers believe that websites and personal terminal apps leak the most information.
In the investigation of personal information disclosure channels, it is considered that websites are the easiest to disclose personal information, including e-commerce platforms, search engines, portals and so on. , accounting for14%; Followed by apps on personal information terminals such as mobile phones, PADs, smart watches and sports bracelets, accounting for13%; Third, the automobile industry, such as 4S shops and telecom service providers, all reached12%; The fourth is the communication software such as email, WeChat and QQ and the real estate industry, including real estate developers and rental agents, reaching11%; The fifth is the courier company, accounting for 9%; The sixth is the banking and insurance industry, 8%; The seventh is public services such as medical care, education, power supply, water supply and gas supply, about 5%; It is considered that other industries account for 3%, with airlines and administrative agencies, including air ticket agents and train ticket agents, accounting for about 1% respectively (see Figure 8).
Figure 8: Which way do consumers think reveals personal information the most?
Consumers call for the introduction of punitive damages mechanism to protect personal information.
In the survey of "How to protect big data related to personal information", the measure with the highest number of votes is "severely crack down on enterprises and individuals who steal, resell and improperly use personal information", reaching 21%; Secondly, "institutions and enterprises with personal information must strengthen management", which is19%; The third is "strengthen publicity and education, and the whole society should raise the awareness of personal information protection", which is18%; The fourth is "the consent and permission of the parties must be obtained when collecting and using personal information" and "unblocked reporting channels", both of which are15%; Finally, "Personal information must remove personal identity characteristics", which is about 13% (see Figure 9).
Figure 9: How do respondents think big data related to personal information should be protected?
In the survey of "What suggestions do you have for the legislation of big data use and personal information protection", the most popular one is "increasing punishment and entering the punitive damages system", and 20% of people chose this one; Secondly, "users and beneficiaries of personal information should be required to check the legality of personal information sources", accounting for19%; The third is to "establish a system to standardize and rationally use personal information, such as requiring that data collection and utilization must be authorized by the parties concerned", about17%; The fourth is "establishing the inverted burden of proof system" and "public interest litigation can be brought for major personal information disclosure incidents", both of which are16%; Finally, "information that can identify an individual's identity and characteristics must be processed by technology", which is about 13% (see figure 10).
Figure 10: What suggestions do respondents have for legislation on big data utilization and personal information protection?
In response to the survey results, 30 consumer protection units jointly issued the following initiatives:
First, we should further refine the relevant laws and regulations on the protection of personal information and establish a standardized and reasonable system for the collection and use of personal information. The collection and use of information and data must be authorized by the relevant parties. Introduce a special personal information protection law as soon as possible, and use more perfect legislation to protect consumers' personal information security from infringement.
Second, further increase the punishment for illegal collection and use of personal information. Clarify the responsibility subject and functional scope of personal information protection, and crack down on illegal acts that infringe on consumers' personal information security with stricter law enforcement. Introduce punitive damages system to increase the illegal cost of illegally collecting and using consumers' personal information.
Thirdly, the judicial procedure should be further simplified, and the inverted burden of proof system should be introduced into the civil litigation related to the protection of personal information, and the public interest litigation system should be introduced into the judicial protection of consumers' personal information, so as to provide the greatest judicial convenience for consumers whose personal information rights have been violated.
Fourth, we should further strengthen enterprise self-discipline and consumer awareness. In the face of the temptation of interests that may be brought by personal information data, operators should live up to their conscience and keep the bottom line. Consumers should enhance their awareness of self-protection and consciously resist the illegal collection and use of personal information by operators. Once personal information is found to be leaked or illegally used, we should boldly defend our rights in time and build a solid barrier to protect personal information security with more active self-prevention.
The above is what Bian Xiao shared with you about how to prevent hidden dangers of information leakage in the era of big data. For more information, you can pay attention to Global Ivy and share more dry goods.