E-commerce major (junior college)
E-commerce major is an interdisciplinary major of management, economics and informatics. The training goal of this major is: based on Longjiang, facing the whole country, to cultivate modern e-commerce and cross-border electronic commerce talents who meet the needs of regional economic and social development, with solid basic theory, applicable professional knowledge and practical ability, basic skills in planning, marketing, analysis, operation and platform development and management of e-commerce and online financial products, familiarity with various e-commerce application modes, and ability to apply e-commerce knowledge to different industries. High-quality applied talents with financial literacy, innovative spirit and entrepreneurial ability, and all-round development of morality, intelligence, physique and beauty.
E-commerce majors are set in two directions, namely, the direction of e-commerce economic management and the direction of e-commerce engineering technology. E-commerce economic management module includes courses such as new media operation and network marketing, network transaction and trade, e-commerce operation and management, network finance and payment; E-commerce engineering technology includes application development technology, system design and implementation, data processing and analysis, e-commerce security and other courses.
The talent training process is deeply integrated with the industrial college, forming a talent training process model of "2 1 1 integration of production and education", that is, the basic theory is solid for two years, and a series of applied technology courses are adopted in 1 year to realize the initial transformation from students to professionals; In 1 year, let students engage in real project development in industrial colleges or off-campus practice bases to exercise their professional ability and accomplishment. In this process, the advanced concepts of OBE and CDIO engineering education are integrated, and the innovative way to cultivate applied talents is explored.
The Institute of Technology introduced the service providers from Alibaba and Heilongjiang JD.COM into the school, and the CEO of the service provider was included in the faculty and became a full-time teacher of the college, realizing the deep integration of "you have me and I have you". With the help of Alibaba, a Heilongjiang service provider, JD.COM has established cooperative relations in rural e-commerce operation with wuchang city, Anda, Lanxi, Huma, Mingshui and Daxinganling. The rural e-commerce projects in these counties are introduced into teaching, and students participate in the operation, so that students can "combine work with study and apply what they have learned" to achieve the purpose of cultivating talents and serving the local economy.
This major has e-commerce operation laboratory, e-commerce technology laboratory, new media operation laboratory and 10 live broadcast room, etc. , and has sufficient laboratory resources to fully meet all the experimental teaching needs of this major.
After graduation, students can engage in e-commerce planning, international trade, e-commerce operation and management at home and abroad, network marketing, e-commerce website development and maintenance, network operation and planning, and network financial management in different types of enterprises and institutions.
Can obtain the corresponding qualification certificates: e-commerce division, international business engineer, e-commerce designer, webcast marketing personnel.
Degree award: bachelor's degree in management can be obtained.
The academic system of college students is two years (the academic system of two-year college students is three years after admission).
You can fill in the professional category of this enrollment major: 0 1- finance, finance; 02- International Economy and Trade, Economics; 46- Business administration, marketing, exhibition economy and management; 47- Financial management and accounting; 48- Logistics management; 49- Tourism management; 50- E-commerce.
Professional basic course examination subject: management.
Examination subject code: 0 1.
Introduction of Heilongjiang University of Finance and Economics in 2022: E-commerce major has been announced. For more information about Heilongjiang unified recruitment, please pay attention to the Heilongjiang unified recruitment page.
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