First, the advantages of e-commerce
(1) E-commerce is oriented to a large number of transaction processing businesses, which can create a variety of additional income.
(2) E-commerce enables businesses and enterprises to "sell" to the world through online sales, so that customers and consumers can "buy" all over the world without leaving home.
(3) E-commerce can enable businesses and enterprises to effectively and economically enter new markets facing the world.
(4) E-commerce enables businesses and enterprises to provide multi-level catalog search capabilities for different customer groups.
(5) E-commerce can be used to build a dynamic website, which can be expanded as needed.
(6) E-commerce can be used to create an application mode related to operation and create a new purchase and sale relationship.
(7) E-commerce can provide online customer service, realize online sales, online shopping and online payment, so that businesses and enterprises can track customers' purchasing trends in time.
(8) E-commerce servers can be used to establish directories of specific customer groups and purchasing groups.
(9) Stores that can provide many related products and services through e-commerce.
(10) E-commerce can provide rich descriptions and descriptions of product characteristics.
(1 1) Merchants and enterprises can widely spread their unique images on the Internet through e-commerce.
(12) E-commerce provides customers with high-quality e-commerce services, ensuring that the income of merchants and enterprises, banks and customers is low in the initial stage, and can be upgraded with the growth of customers' basic income.
(13) In e-commerce activities, various forms of virtual supermarkets, virtual shops, virtual trading counters and virtual shelves can be created by using powerful and convenient e-commerce technology.
(14) Through e-commerce, you can display the image of your merchants and enterprises on the Internet, publicize and sell your products, and keep close contact with your business partners. By improving cooperative relations and improving business efficiency, the competitiveness of enterprises will naturally increase.
(15) Through e-commerce, enterprises and services can be redeployed on the Internet, so as to better provide customers with timely technical support and services. Customers can get the information they need at any time, while businesses and enterprises can save a lot of answering service fees and greatly reduce service costs.
(16) Through e-commerce, information exchange between merchants and enterprises, internal and external information exchange, cooperative work between merchants and enterprises can be promoted, and all kinds of information can be obtained in time, thus ensuring the scientific and timely decision-making of merchants and enterprises.
(17) Through e-commerce, online shopping, electronic ordering, electronic purchasing, electronic money payment and online payment can be realized.
(18) Online trade and online sales can be realized through e-commerce, and online delivery can be realized for various electronic products and software products.
Second, the application characteristics of e-commerce
From the meaning and development of e-commerce, we can see that e-commerce has the following basic characteristics:
1, universality
As a new transaction mode, e-commerce has brought manufacturers, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
Step 2 facilitate
In the e-commerce environment, people are no longer limited by the region, and customers can complete the complicated business activities in the past in a very simple way. For example, online banking can access account funds and query information all day, and at the same time, it can greatly improve the service quality of enterprises to customers. In the business activities of e-commerce, there are a large number of contacts who need to develop and communicate, with flexible working hours, fulfilling the requirements of the company, and having money and leisure.
Step 3 be complete
E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
4. Safety
In e-commerce, security is a crucial core issue, which requires the network to provide end-to-end security solutions, such as encryption mechanism, signature mechanism, security management, access control, firewall, anti-virus protection and so on. This is very different from traditional business activities.
Step 5 coordinate
Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.