Their silhouette outlines an era: six athletes stand, their figures set off the dusk behind them, and their eyes stare at the new generation. Pearl white flight suit with orange and yellow Nike logo on the chest. Their modeling became a symbol of heroic action, which influenced the next twenty-five years; 1982, Nike chose the "top six" professional basketball players as the spokesperson of the air force 1. They took off from the track on this classic poster and successfully flew over basketball and culture. From this moment on, basketball is no longer the basketball defined before. It is precisely because of this that this photo of the "top six people" dressed in Bruce Kilgore's masterpiece tells the different relationship between a brand and basketball players, aiming at truly meeting the needs of athletes. Among the "top six people"
Moses malone, michael cooper, jamaal wilkes, bobby jones, mychal thompson and calvin natt.
Twenty-five years after this photo was taken, the products they endorsed are still winning * * *. People not only recognize the realism they convey, but also make the basketball shoes they wear immortal. In fact, Air Force 1 is more than a pair of shoes: it is also an experience and a bridge connecting its birthplace with a culture, and this bridge enables it to survive. "The first six people" are six primitive chains: six funk, messengers of freedom and power. They have a past, a present and a future, which is exactly what we will see.
Amar'e Stoudemire, Jermaine ONeal, Omica Okafur, al harrington, carlos boozer and nate robinson,
They will wear Nike's new AF25. The influence of these Force players on basketball will be combined with the brand left by the last batch of Force players: strength, strength and firm determination.
Original6_AirTrainerMax
The strength of the new spokesmen of the Force comes from their essential connection with the Force: unwavering self-confidence. The word "compromise" is unheard of in the competition of new power athletes, and huge size is not a prerequisite for strength. Self-confidence is the source of new heroic style, independence is the real strength, and explosive play is a new attack.
Details of the 25th anniversary of Nike Air Force One
Origin: Modern Shoe Net Release Date: 2007-1-22 23: 30:11visits: 6779.
Af 1 25th anniversary details af1fans get up.
Air force, Nike's classic road to growth.
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Nike's historical development always runs through a truth that will be applicable at any time in the future: innovation creates performance and technology creates precision. For more than 30 years, Nike has been committed to improving the competitive level of athletes by constantly creating innovative products. For Nike, innovation is not just about creating different products, but making products better. Before building a new product, Nike will first analyze the existing products, and at the same time carefully understand the needs of the sports that the products serve, and then carry out design work after the goals are clear, and finally complete the innovation. In the whole process of product creation, Nike always has respect for athletes, sports and groups and cultures that trigger Nike's creativity, and it is this respect that makes Nike leap forward. There is always a natural and lasting connection between Nike and athletes, which is centered on respect and constantly strengthened through innovation. When did this connection come into being? How did it develop? In fact, this connection was established by our sports shoes, including Bruin, Blazer, Franchise and Tailwind. But the most important thing is air, which is described by hard language. From 65438 to 0982, basketball reached the peak of history, and the requirements of basketball for sports shoes also reached a new height. Basketball needs innovation, visual effects and respect for the upgraded products after the collision. 82 years is just the beginning: the 25 years since AF 1 came out fully embodies Nike's love for sports and culture. In the past 25 years, there has been a constant relationship between Nike brand and athletes who love it.
Fine production
Cooper_AF 1
Kobe _AF 1
The best-selling products of that year have become real classics. Air Force 1 makes collectors salivate, and sports shoes lovers can't put it down all day and live forever in the rhythm. No basketball product has been so loved, promoted to such a height, or crossed so many boundaries. This is the unique position of Air Force 1 in the basketball world. AF 1 belongs not only to Nike, but to the whole basketball culture. This is a legend.
Nike's innovative design and technology enable them to create the best basketball shoes praised by professional athletes, and people call them the most beautiful sports shoes. True, rough, eternal and sincere, Air Force 1, Force and Air Force 25 all represent Nike's belief from beginning to end: respect the past glory and create a brilliant future. Brand should not only see the culture on which it depends, but also become a part of culture, and enter the aspirations of athletes and people's lives.
Whether today or in the future, Nike brand will always interpret the core of the movement in this way: pursuing better and winning.
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Their silhouette outlines an era: six athletes stand, their figures set off the dusk behind them, and their eyes stare at the new generation. Pearl white flight suit with orange and yellow Nike logo on the chest. Their modeling became a symbol of heroic action, which influenced the next twenty-five years; 1982, Nike chose the "top six" professional basketball players as the spokesperson of the air force 1. They took off from the track on this classic poster and successfully flew over basketball and culture. From this moment on, basketball is no longer the basketball defined before. It is precisely because of this that this photo of the "top six people" dressed in Bruce Kilgore's masterpiece tells the different relationship between a brand and basketball players, aiming at truly meeting the needs of athletes. Among the "top six people"
Moses malone, michael cooper, jamaal wilkes, bobby jones, mychal thompson and calvin natt.
Twenty-five years after this photo was taken, the products they endorsed are still winning * * *. People not only recognize the realism they convey, but also make the basketball shoes they wear immortal. In fact, Air Force 1 is more than a pair of shoes: it is also an experience and a bridge connecting its birthplace with a culture, and this bridge enables it to survive. "The first six people" are six primitive chains: six funk, messengers of freedom and power. They have a past, a present and a future, which is exactly what we will see.
Amar'e Stoudemire, Jermaine ONeal, Omica Okafur, al harrington, carlos boozer and nate robinson,
They will wear Nike's new AF25. The influence of these Force players on basketball will be combined with the brand left by the last batch of Force players: strength, strength and firm determination.
——————————————————————————————————————————————
Original6_AirTrainerMax
The strength of the new spokesmen of the Force comes from their essential connection with the Force: unwavering self-confidence. The word "compromise" is unheard of in the competition of new power athletes, and huge size is not a prerequisite for strength. Self-confidence is the source of new heroic style, independence is the real strength, and explosive play is a new attack.
Harrington
Amar Stoudemire
Carlos Boozer
Emeka, Okafor
Jermaine O 'Neill
Nate Robinson
The new six people inherit the new spirit.
New_Six_Signature_AF 1
The air forces of several planets
In Nike, the focus of technology is improvement, and Nike never stops pursuing better. Nike's designers devote themselves wholeheartedly, surpassing one new height after another, and strive to meet the needs of athletes. Adhering to this concept, the 25th anniversary celebration of Air Force1has only one goal, that is, to tap the needs of athletes and consumers of AF 1 and improve products according to their opinions, so as to pay tribute to the brand's innovative past.
Meeting the needs of athletes means bringing them unexpected improvements and innovative designs. This is the original framework established by Nike designer Bruce Kilgore for AF 1, and it is also the principle guiding the development of today's products. In 2007, Nike will launch the latest AF 1 basketball shoes and clothing.
The whole process of building Air Force 1 has been strictly tested, and the only purpose is to improve every detail of production. In order to meet the design requirements of the new Air Force 1, it took five years to improve the production process. The equipment used to manufacture AF 1 has been redeveloped to ensure the absolute highest quality level. From toe reinforcement, collar lining, padding to outsole sewing, every process has been carefully inspected, and the production level of AF 1 has been improved by introducing new equipment and technology, thus creating the most beautiful sports shoes. The pursuit of innovation and higher technology runs through every step of the five-year process, and the design process of the next generation of basketball shoes also embodies this concept. Every AF 1 product must meet the new standards set by Force products. Therefore, these innovations are not only a watershed in Nike basketball history, but also a watershed in basketball culture history.
The improvement of Air Force 1 is only the beginning of the story, but innovation is a never-ending process. With the desire to launch an unexpected epoch-making product, a new sneaker was born, which has almost the same significance to basketball today as when AF 1 first appeared 25 years ago.
In 2007, after the brand-new AF 1 clothing and footwear series was launched, the new Air Force 25 was born, which means that the history of the army has opened a new chapter, and it is also a brilliant new chapter in the history of footwear design. How can the supporting template, comfort and overall performance meet the needs of today's athletes? What would happen if a basketball shoe designed by 1982 was remanufactured in 2007? The answers to these questions were born-AF25: This basketball shoe has reached a new height of the shoemaking technology of Force sports shoes, and also reached a new height of the performance technology. AF25 has been studied on the basis of the original AF 1 for 25 years, which combines Nike's basketball knowledge, history and athlete experience for 25 years. The designer of Nike Air Force 25 is Tracy Teague. Her elaborate basketball products not only show great respect for the performance requirements set by Bruce Kilgore in 1982, but also show great pride in the cultural influence of AF 1. The goal of AF25 is to create a basketball product in an unprecedented way to celebrate the history of Nike's integration into basketball.
The appearance of Air Force 25 is as classic as the original AF 1, with special emphasis on the rough horizontal lines of the outsole and the sewing stitches around the whole design. Intuitive patterns, heavy Nike logo, and even the toe cap of AF25, while keeping fresh, all elements are integrated with the classic figure of AF 1. By observing the design process of AF25 sports shoes, we find that it adopts the same technology as 1982, and is equivalent to Air Force 1 in durability and comfort. AF25 combines Max Air cushioning technology (heel) and Zoom Air technology (top layer). This technical improvement can comprehensively improve the impact of cushioning on athletes.
In order to commemorate the 25th anniversary of the establishment of Air Force 1 and pay tribute to its 25-year development, a brand-new technical innovation method of basketball shoes was born at the same time when Air Force 25 came out. New technology should not only go beyond the status quo, but also pursue substantive innovative design. Therefore, Air Force 25 not only maintained the aura of the original AF 1, but also adopted more advanced technology. This level of technology is unparalleled, far exceeding everyone's expectations.