Agricultural products and local products have unique geographical and cultural attributes, so in brand design and planning, we need to start from these aspects and consider them comprehensively in combination with the characteristics of the products themselves. The following are some suggestions for brand design and planning of agricultural products/local products:
Emphasize the regional characteristics of products.
The origin of agricultural products/local products often has rich historical, cultural and ecological characteristics, so we should pay attention to creating this sense of region at the beginning of brand design. Including logo, color, font, etc., we can start with regional elements and strengthen the regional characteristics of the brand.
Highlight the characteristics of products
Agricultural products/native products usually have unique advantages because of different growth environment, variety characteristics and processing technology, and these characteristics need to be excavated and highlighted in brand design. By comparing with other similar products, the origin, growth process and taste characteristics of the brand are described.
Highlight quality assurance
Consumers are very sensitive to the safety and quality of agricultural products/local products, so brand design should also highlight the reliability, safety and health value of products. For example, use natural and green color matching and use fully traceable packaging methods.
Science, technology and innovation
The combination of modern technology and traditional technology makes agricultural products/local products better. Adopting scientific and technological means can better protect and improve the ecological environment and effectively enhance the customer experience. Brand design can also highlight the brand's professionalism in research and development and show its strength in resource integration and advanced technology.
Social platform
Internet is an important channel to promote agricultural products/local products. In addition to the traditional propaganda methods, it is also necessary to shape the brand image, display local specialties on social media, popularize consumers' knowledge of enterprises and products, and show the quality of enterprise products more intuitively.
The above information only provides some suggestions on the design and planning of agricultural products/local products brands, and the exact strategies and operations should be made according to the corresponding industry and market conditions.
The above content is the answer of Zhonghui Design, a professional packaging design company, hoping to help everyone.