The webmaster provides an online trading platform for buyers and sellers, and the provider itself does not participate in the transaction. The main sources of income are advertising fees, membership fees and bidding fees. , such as Alibaba, Taobao and other websites.
Second, the commission mode.
By collecting users, users who provide orders to other e-commerce websites get commissions according to some rules agreed in advance or afterwards. Commission can be extracted according to each order, percentage of sales, number of users, etc.
For example, the group buying network is a typical representative.
Reservation mode is a special case of commission mode. Between users and merchants, a service layer is added. By providing excellent reservation service, users can pay for the website first and then distribute it downstream. Such as Ctrip. Com is a typical booking mode, and there are many websites that book air tickets, which is also the mode.
Third, the discount coupon model.
List and classify the business information that users are interested in for users to use. Business information mainly includes information on promotions, discounts, preferential activities, etc. It is characterized by strong timeliness, strong regionality, frequent information updates and diverse contents, such as the release of new store opening, promotional information, new product listing and other information. Users will get a discount when they go to the physical store with the discount coupons given by the website. Website operators will also get commission feedback from physical stores. Discount coupon mode is generally associated with mobile Internet access mode, which is more important in mobile commerce. The discount coupon model is actually a commission model.
I will introduce three models to you today and write them in a few days.
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This article is quoted from
Maitian e-commerce education network
gz.bcd 123#com
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Dai Jianzhong's representative works
Introduction to E-Commerce
Tsinghua university press