Live video number requires a business license. In China's relevant laws and regulations, it is necessary to apply for a business license to launch a video number.
In today's social media era, live broadcast has become a new marketing method. Many people want to promote their products or services through live broadcast. However, for the video number, do you need to hold a business license to broadcast live? This article will discuss this.
I. Relevant laws and regulations
According to the "Electronic Commerce Law of the People's Republic of China", entities engaged in business activities such as selling goods or providing services through information networks such as the Internet shall be registered as market entities according to law. That is to say, in the process of live broadcast with goods, if the anchor sells goods or provides services and gains income from it, then the anchor should be registered as a market entity, that is, a business license.
In addition, for video numbers, the operators or anchors behind them should also abide by relevant laws and regulations. If the operator or anchor of the video number is involved in selling goods or providing services during the live broadcast, it shall also register the market subject according to law.
Second, the nature of live broadcast with goods
Live broadcast is usually considered as a commercial activity. In the process of live broadcast with goods, the anchor promotes goods or services by means of display, demonstration and explanation, and obtains benefits from them. This kind of behavior is essentially a commercial promotion activity, which needs to comply with relevant laws and regulations.
If the operator or anchor of the video number only carries out simple personal sharing or display and does not get any income from it, then there is no need to apply for a business license. However, if the operator or anchor of the video number participates in selling goods or providing services during the live broadcast and obtains income from it, then it is necessary to apply for a business license according to law.
Third, live broadcast suggestions with goods
In order to legally carry out live broadcast activities, it is recommended that the operator or anchor of the video number apply for a business license before carrying out live broadcast. If there is no business license, the anchor may face fines, titles and other consequences. In addition, holding a business license can also increase the audience's trust in the live broadcast and improve the sales conversion rate.
At the same time, the anchor should also pay attention to the following questions:
Product quality: The anchor should strictly control the quality of the products or services to be promoted. Only high-quality products can win the trust and support of consumers.
False propaganda: anchors should avoid false propaganda or misleading consumers. The characteristics and advantages of goods or services should be introduced objectively and truly.
Consumer rights protection: anchors should pay attention to consumer rights protection. In the process of live distribution, consumers should be clearly informed of after-sales policies such as return and exchange, and actively handle consumer complaints and disputes.
Intellectual property protection: The anchor should respect the intellectual property rights and brands of others during the live broadcast. Do not use other people's trademarks, patents and other intellectual property rights without authorization, and do not infringe upon the legitimate rights and interests of others.
Competition compliance: The anchor should also know about relevant laws and regulations on anti-unfair competition to avoid unfair competition with other competitors.
To sum up: for the video number, it is one of the necessary conditions to legally and legally promote goods or services in the live broadcast and obtain benefits from it. At the same time, anchors should also strictly abide by relevant laws and regulations to ensure product quality and consumer rights are guaranteed. Article 10 of the Electronic Commerce Law of the People's Republic of China
E-commerce operators shall handle the registration of market entities according to law. However, unless individuals sell their own agricultural and sideline products and household handicraft products, individuals do not need to obtain permission according to law, nor do they need to register according to laws and administrative regulations.