Controversy on joining standard of CDMB
Half a year after the State Administration of Radio, Film and Television issued the industry standard CMMB for mobile TV, China Standardization Association recently launched the standard combination scheme of CDMB: "TD-SCDMA+DAB+AVS" digital multimedia broadcasting (TV) mobile phone system with the standard number CAS 158-2007.
It is reported that the CDMB standard was initiated by China Weixin Holding Co., Ltd., CLP Communication Technology Co., Ltd., Dongfang Xinlian Technology Co., Ltd., Guangzhou Online Information Industry Co., Ltd., Beijing University of Posts and Telecommunications, University of Electronic Science and Technology of China, China Electronics Technology Corporation (CETC) and China Electronics Information Industry Corporation (CEC). At present, there are more than 40 core support members, including TCL, Bird and Amoi Electronics.
CDMB takes completely independent intellectual property rights as its "selling point". Chen Guangxing, a member of the Technical Committee of Media Communication and Broadcasting Standardization, said that adopting CDMB standard with China's independent intellectual property rights can save more than $2 billion in patent fees abroad every year. Chen Guangxing also revealed that the TV mobile phone system and terminal samples based on CDMB standard have been developed. "In April and May, the whole system was successfully demonstrated and tested in Beijing University of Posts and Telecommunications, including AVS video, audio and navigation, transmission of securities data broadcast signals, signal coverage, and reception test of mobile terminals under fixed and high-speed moving conditions."
However, when CDMB is competing for the national standard, it is still unknown whether the highly competitive mobile phone company can cooperate with Qixin. In April this year, Lenovo, ZTE, Guo Hong and other mobile phone companies began to launch terminal prototypes of CMMB, and the camp began to divide. Lou Peide, director of the Communication and Broadcasting Standardization Committee, who proposed the CDMB scheme, said that the second stage of CDMB development will fully consider the integration with CMMB, because CMMB will also consider the adoption of AVS in the next step. The fundamental difference between them in the future is the difference between DAB transmission channel and CMMB transmission channel. It is not a question of who will replace who, but the coexistence of the two, because both are industry standards issued by the State Administration of Radio, Film and Television.
Interest-driven behind standards
At present, European-led DVB-H, Korean-promoted T-DMB, Qualcomm-led MediaFLO standard, industry standard CMMB issued by the State Administration of Radio, Film and Television, DMB-TH of Lingxun Technology, T-MMB of Beixin Shoreline, CMB standard of Huawei, new entrant CDMB, and Chinese and foreign mobile TV standards can be described as "a hundred flowers blossom".
The involvement of so many standards is undoubtedly related to the future potential of the mobile TV market. Recently, IMS Research Company of the United States released the 2006 edition of Comprehensive Analysis Report on Global Mobile TV Market. The report points out that, driven by technologies such as DVB-H, the growth rate of mobile digital TV market will exceed 50% every year from now to 20 1 1, and the number of mobile TV users will reach 500 million. The Special Report on Mobile Video released by Nuosheng Telecom Consulting also shows that the number of domestic mobile TV users reached 500,000 in 2005, and the market size was130,000 yuan. In 2008, the number of mobile TV users will reach 52.2 million, and the market scale will be 654.38+300 million yuan.
Industry experts generally believe that one of the important reasons why mobile TV has become a hot spot at present is to take advantage of the huge market of mobile phones. For the huge business opportunities brought by mobile TV, radio and television departments and telecommunications departments are obviously unwilling to give up control in this field, just like the struggle in the huge market brought by IPTV.
Lack of standards has become an industry obstacle.
As a national mandatory standard, the national standard of mobile TV is undoubtedly a huge cake. However, the competition between the two major operators, radio and television and telecommunications, has added many variables to the smooth introduction of the national standard. Recently, the State Administration of Radio, Film and Television announced that CMMB, the industry standard of mobile multimedia broadcasting, will enter a two-year free phase of basic patents. In order to win the market, the above patents will receive a nominal royalty of 1 yuan in two years. Yi Guan believes that the tough attitude of radio and television has caused unnecessary confusion at present, and the major manufacturers in the TV industry will inevitably take a wait-and-see attitude, which is not conducive to the growth of CMMB industry chain.
In view of the confusion of current market standards, manufacturers in the industry are basically in a wait-and-see state. Since the second half of last year, there have been too many opinions about mobile TV standards, and several major standards are quietly accelerating the industrialization of their own standards, leaving manufacturers at a loss. However, with the approach of the 2008 Beijing Olympic Games, many manufacturers are optimistic about the mobile TV business, hoping to occupy the commanding height of the mobile TV industry, and the dispute over the mobile TV standard is also intensifying.
Many mobile phone standards have become an important bottleneck in the development of the industry. Some experts even suggested subdividing the mobile TV standard into satellite mobile TV standard and terrestrial mobile TV standard. "Mobile TV may have more than one national standard, but a diversified pattern of streaming media, terrestrial transmission and satellite transmission." The above statement by Xie Linzhen, member of the Standing Committee of Communication Science and Technology Committee of the Ministry of Information Industry and vice president of China Mobile Communications Federation, undoubtedly proves this view.
The industrial chain will determine the final direction.
Shen, director of the Water Tsinghua Animal Husbandry Research Center, believes that in fact, each standard may ultimately be determined by the maturity of the industrial chain and the market, and the power that ultimately determines the outcome of this standard dispute is who has the most complete industrial chain and the most market tension. For China's mobile TV standard, the key is the degree of industrialization.
In fact, the corresponding work of the Ministry of Information Industry to promote the progress of mobile TV is also quietly going on. In the "Work Points of the Comprehensive Planning Department of the Ministry of Information Industry in 2007" issued on March 12, 2007, the Ministry of Information Industry clearly pointed out that this year, it will take promoting the pilot, industrialization, frequency allocation and related policy research of mobile TV business as one of the major special projects. Although the standard of mobile TV has not been finalized, the statement that it will have independent intellectual property rights makes the future of mobile TV gradually clear, and the opportunities for domestic terminal manufacturers in this industry are becoming more and more clear.
Hou Tao, deputy director of market consulting research of iResearch, predicts that although the competition for mobile TV by CMMB, CDMB and other standards will continue, the competition for dominance between radio and television operators and mobile operators will not end immediately, and the victory or defeat of standards will be reached within the year, and the victory or defeat of mobile TV standards will inevitably give the supporting manufacturers behind various standards an opportunity to rewrite their market share. (Author: Kim)