The main work of the market planning specialist includes: planning target positioning, planning diagnostic research, planning creativity, planning scheme demonstration, planning implementation operation, planning evaluation service, etc.
Basic Introduction Marketing Planning Specialist refers to a professional who, for the purpose of making profits, engages in the systematic and scientific creation, planning and design of the overall activities of social and economic organizations by using scientific thinking and methods to achieve the best results. [2]
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The main purpose of marketing planning specialist's work is to increase sales and brand awareness. At this time, it is necessary to jointly promote sales with other brands or companies and organize the implementation of various effective sales forms. According to market information such as retail data reports and third-party tracking reports, analyze market competition, find market opportunities, put forward action suggestions on product development, sales expansion, price and promotion for the purpose of improving market competitiveness, organize internal discussions and promote the implementation of action plans. As a qualified marketing planner, you should know how to manage the marketing team and provide marketing training and guidance for the members of the marketing department and the employees of relevant departments. Responsible for evaluating and motivating team members. [ 1]
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According to the actual situation of enterprises and products, plan the market strategic target system;
Study the macro information of the market, including market dynamics, technological development trends, changes and trends of national and local policies, and collect product and market information;
Formulate and plan the company's brand strategy, including the positioning of new products, marketing plan and overall design, in order to enhance brand sales;
Responsible for the planning and management of corporate image, brand image and commercial packaging, organize the preparation of large-scale market planning and design schemes, and guide the production of various publicity materials, product manuals and sales support materials.
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Knowledge requirements: Bachelor degree or above in marketing, advertising, communication or related major, able to independently organize the formulation of market planning, marketing strategy, product development, etc.
Skills requirements: strong market perception, keen grasp of market trends and market direction; Have the on-site management ability of large-scale activities, strong expression, understanding and public relations skills and teamwork spirit.
Experience requirements: at least three years working experience in related positions. Experience in market development and sales of large-scale projects and experience in business negotiation.
In this section, the current situation of editor's professional development.
China's market planning industry originated in the early 1980s, and initially appeared in the form of creative companies. In the mid-1990s, a large number of foreign planning companies entered China. Since then, the planning industry has bid farewell to the era of "ideas" and entered the stage of professional development. At present, there are more than 10000 professional planning companies in China, and the number of employees reaches 1 10,000. However, there is a certain contrast between the current situation of the industry and the needs of economic development. On the one hand, the industry itself lacks policy guidance and standardized operation, and the whole market is in a situation of spontaneous chaos; On the other hand, few people in enterprises have received systematic and professional planning training, which leads to the low overall quality of planning practitioners and can not meet the growing demand for business innovation. Professional planners with excellent professional knowledge, familiarity with China's national conditions and practical experience in planning have become talents in short supply in the market.
Career trends
Development path: At present, there are three main types of personnel engaged in market planning in China: first, students majoring in business planning, marketing, Chinese and economic management in colleges and universities; Second, personnel engaged in planning, consulting and advertising agency; Third, employees of marketing, planning and public relations departments of enterprises and institutions, staff of social organizations, freelance planners and editors, and journalists of the media.
Transformation opportunity: transforming from a market planner to a "business planner" is a shortcut to improve self-worth and professional "gold content".
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Market planning is the overall design and implementation of a systematic project, which is not only an independent profession, but also a profession that permeates all social and economic industries. In today's society, all kinds of planning, including advertising planning and marketing planning, have a considerable market. Every day, we can feel the beautiful whirlpool carefully created by the planning masters, and we will willingly fall into it if we are not careful. With the development of knowledge economy, the planning industry is attracting more and more young people with its charm of "strategizing and winning thousands of miles".