The internet was suddenly in chaos.
There was applause. Clapping people can be divided into two categories: one is to knock everyone on the intermediary boat to the ground with a stick. In Zuo Hui, what goes around comes around. Intermediary is outrageous. As the leader of the intermediary, you are the most hateful, so you die well; The other is peers. How easy it was for us to cheat money before. Ever since you came, you have been trying to make customers first and long-term. You don't want to cheat money, and we can't cheat money. Serving customers is much more tiring than cheating directly. You are so hateful. Damn you.
This is applause, of course, there are regrets.
Such people are sorry for the development of the whole industry. Compared with ten years ago, the real estate agency industry has been criticized in many places, but it has been much better. You Zuohui broke into the "elephant in the room" and smashed it in with a fierce hammer, first destroying the old order and then reshaping the new system. You are the reshaping of this industry. It's really embarrassing that you abruptly let the real estate agency industry lead for ten years and die young.
There are all kinds of voices on the internet, too many and too complicated. If you don't know them, it's easy to be taken to the ditch and even used as a gun. So what kind of person is Zuo Hui? What has he done in the real estate agency industry for 20 years?
Zuo Hui, a native of Shaanxi, was admitted to beijing university of chemical technology in 1988. After graduation in 1992, like our current university, the first thing was to find a house, but I was cheated every time I moved. A few years after graduation, he found 10 rooms, which was a mess.
He thought, how can this industry be like this? ! Can I create a company that doesn't need to cheat, really thinks about users, and wins with integrity and service?
So, 200 1, Chain Home was established and opened its first store in Beijing Sweet Water Garden.
At that time, 99% of the most profitable "business" of real estate agents was not the agency fee, but the price difference. The agency fee is easy to understand, that is, under my matchmaking, the landlord reached a lease deal with you, and my agent charged you one month's rent as the agency fee, but it was only "small money" and only earned you once.
The price difference will be great! Obviously, the owner of this house said that the rent was 3,000 yuan, but the intermediary concealed it, saying that the house was rented to you for 4,500 yuan, and they earned you the difference of 1500 yuan every month.
However, Zuo Hui thought it was wrong. If he thought it was wrong, he would give an order. Chain home will never engage in this kind of "small business" and will not eat the difference, but in order to survive, the agency fee is higher than other intermediary companies.
In this way, there are two thankless situations: first, internal pressure, others' price difference is full, we rely on "coolies" to earn one-time agency fees, and internal employees are very dissatisfied; Second, external customers, customers only see that your chain agency fee is higher than others, and they can't see that you have a conscience and don't eat the difference. It feels like you are a "black intermediary" because you charge high fees.
The slogan of melon seeds used car is "no middleman makes the difference" Melon seeds are just talking, cheating children, but Zuo Hui didn't say anything, that's what he did.
Later, Zuo Hui said in an interview with CCTV Finance: It's easy to take shortcuts, but it's wrong. Under normal circumstances, everything that is right is difficult. If you don't know what is difficult and what is right, then choose the most difficult way. "
The industry's ills are not only eating the price difference, but also using fake housing to trick customers into making phone calls. When looking for a house, alas, this house has good sunshine, good layout, good location and low price, but when I called, 100% replied, alas, I'm sorry you came late and just rented it out, but we have something better. Please come quickly!
So you went. They had 10,000 ways to keep your money, and rented a house that you didn't even want to see before you went.
In 2008, Chain Home will start to smash the rice bowls of these "friends" and launch a real estate action. There are two pressures: First, where the real estate was done overnight, you have to go to the field to check one by one, so the online housing of Chain Home has been greatly reduced, and compared with other rental networks, the price is expensive (because it is true), so the electricity from customers has dropped sharply, and their brokers have complained that they can't make any money. Second, the "friend businessman" saw that this person was coming to smash the venue, so he abused it.
No, Ali was the first to be punished by antitrust a few days ago. When Yao Jinbo saw the opportunity, he immediately shouted, "Catch him and take the chain home. Their home is the handle of the real estate agency industry, and customers have gone to him. He monopolized it, punish him! " Very considerate to consider the fine for the country, I suggest that he be fined 4 billion. I have calculated it carefully, not at will.
It seems that Lao Yao is really a good man!
Why did all the customers go to Zuo Hui's house? Because those customers who lost earlier have slowly returned to the taste, the "super cost-effective houses" in other houses are all hooks, all of which are fake. Although the houses here in Zuo Hui look imperfect, they are all real. These lost customers not only came by themselves, but also brought their relatives and friends looking for a house.
It's like buying vegetables. Bright ones often have too much pesticides, while bug-eyed ones are really clean and good dishes.
Later, Chain Home Real Estate made another brand, namely Branch Holdings Inc. One of its flags was: "Don't make a deal, be a consumer first."
At a meeting of chain stores, a store manager said that he had met a customer who came to the store to make trouble. In order to prevent things from getting worse, he handled it "very well". Zuo Hui asked, how did you handle it? The manager said:
"I knelt down for the customer!"
This incident made Zuo Hui very shocked. As a person, he shouldn't be so indecent. Therefore, Zuo Hui has been thinking about how employees can stand with dignity and earn the money they deserve. One word:
Credit!
Our chain home and shell must have credit, and only "credit" can win the respect of customers. So how to build credit?
That is, in the process of contact with customers, we should be brave enough to tell each other about the problems of the house and the risks of the transaction. Only when the intermediary service personnel are professional, honest and friendly, and the information provided is true and effective, can they truly win respect and earn money standing up.
"Dignity is not given to you by others, but earned by yourself! The best way to strive for dignity is to make yourself worthy of respect! " Zuo Hui said.
In recent years, I have had several contacts with employees of chain stores and shells, and I am indeed more professional and honest than other intermediaries.
Zuo Hui said, I have a position for myself, and the value of my existence is to make everyone unhappy!
Indeed, in the early years, not eating the difference made other intermediaries very unhappy, and later they engaged in real housing, which made other intermediaries unhappy. Customers have gone to shells, which makes 58 cities full of fake houses extremely unhappy.
When opportunistic people in the industry are unhappy, who is the happiest?
People who used to rent houses, people who buy houses now, and people who need to rent houses in the future.
Now, after Zuo Hui's death, these people are happy to call him a dead intermediary leader and a "dirty" businessman, wishing to step on tens of millions of feet, so that he can never live!