There is also Amazon, and now many e-commerce companies are doing e-commerce on Amazon. Take Putian shoes as an example, publish them on Amazon and then sell them to foreigners.
March is Alibaba's annual New Trade Festival, which ends in March. The peak season remains the same, but Alibaba is not the Alibaba it used to be.
As the largest foreign trade platform in China, Alibaba has frequently spread more and more news in the past year. There are always relevant salesmen asking: Why is Ali different from before? Is it worth spending so much time and energy?
If you have such doubts, this article will help you clear your mind!
1. Did Ali International Station push many businesses to the brink? Screenshot of source network platform
Needless to say, Alibaba's advantages, comparative analysis of advantages, clear its disadvantages will help us make the most accurate plan. About six articles have been sorted out, and everyone generally agrees.
Of course, Ali is also the largest B2B platform for foreign trade in China. In order to optimize the operation of minor repairs and get more effective inquiries and customer communication.
In the long run, relying on a single platform will bring disproportionate benefits to the company and the safety margin is too high; For foreign trade salesmen, their ability development is limited, their skills can't be exercised, they can only answer inquiries and have no other skills, so the unemployment risk will gradually rise.
Second, the market thinking mode necessary for foreign trade. Both companies and salesmen should enlarge their own pattern and reflect on how to do foreign trade from the perspective of multi-market thinking. In fact, doing foreign trade is nothing more than the following problems:
Where are my potential customers? (except B2B platform)
How to reach them efficiently in a limited time and reach as many people as possible?
What information should I show my potential customers to gain initial interest, build trust and communicate?
These problems, the first problem is behind the channel, the second problem is behind the tools and operation methods, and the third problem is behind the marketing and sales information presentation.
Starting from these problems, I made the following mind map, covering the marketing system of different channels. Obviously, Alibaba platform is only one of the channels. Besides Alibaba, there are many channels to choose from. The key is to master the operation methods and tools of different channels and use them effectively.
Knowing such a foreign trade marketing system, we can analyze the details of different channels one by one. Many times, the details decide everything.
1. For example, Google search develops customer channels.
The ultimate goal of Google search is to find the contact information of customers, mainly email addresses. So this can extend the keywords. It can be product+purchase, (product+trade,+importer,+supplier, wholesaler, distributor)+mailbox. There are also differences. You can change your email to hotmail, gmail, aol or yahoo.
What about searching local customers' mailboxes? Use local domain suffix+product+email address. The end of the German website is. Germany, France is. Fred, Australia is. au。 The template is. De+ product+email; . Fr+ product+mailbox; Note that there is a "."in front.
Then the most basic Google grammar will be:
Site: Domain name that can limit your search scope.
Inurl: used to search URLs contained in web pages. This grammar is very useful for finding search and help on web pages.
Intext: only search the text contained in the web page (that is, ignore the text such as title and URL). )
Intitle: Check the pages containing keywords, which is generally used to help social workers get others' webshell passwords.
File Type: Search for the suffix or extension of the file.
Limit the title of your search page.
Links: You can get a list of all the pages containing the specified URL.
These are the basic skills of salespeople who are familiar with Google's development customers, but there are still many people who don't know enough about the basic technology, let alone developing customers.
2. In the development of Google Maps under Google (address: 4m.cn/pOyvH).
The most basic thing is to understand how Google Maps develops customers and why we can develop high-quality customers.
In order to get Google's label, it is necessary to verify Google's corporate qualifications such as corporate email address, person in charge's phone number and website. And fill in the description of relevant products, industries, websites and specific functions. So we can search for many buyers of the same type through keywords and then in batches.
In fact, many people have been using Google Maps to develop customers. Many foreign trade companies have their own stations abroad to send their business out. In fact, to put it bluntly, they just look at the map and browse one by one. Although it is a very traditional way to develop customers, it is still an effective way. This is a way of putting in a certain output, and it depends more on the salesman.
Of course, if you don't want to push, you can try the software development of Google Maps above. This can directly locate the customer and view the real scene of the customer. It is a very accurate way to develop customers, and the investment is small and the cost performance is high. You can see the customer data to judge the customer situation, which is a good platform for precision marketing.
There are indeed many ways to develop customers, such as social marketing, whatsapp marketing and so on. Now it is very popular and can find many accurate buyers. At this time, you need to learn more by yourself and adapt to a trend of developing customers. Can you keep up with the pace of foreign customers, for fear that you can't develop customers?
Foreign trade companies that do well in customer development mostly walk on multiple legs and don't rely on one way to develop customers. Therefore, it is necessary to know more about the ways of customer development and keep up with the trend, so as to develop customers with half the effort and save a lot of time, manpower, material resources and financial resources.
The so-called platform is not to find customers and sell products.
Let me analyze it briefly.
It is no exaggeration to say that there are thousands of ways to develop customer development sheets. Don't be trapped. After all, Ali people are doing foreign trade themselves now.
Simply share a way of customer development, which I have developed myself.
Turing search: /w/6A47CD
After registering the link, you can use it.
Let's take a look at its function:
1, locate the city, and enter keywords to search for customer websites, company names, email addresses, social accounts and other information.
2. Screening customs data for trade information matching with light importers.
3. View the company's real-life map, export data with one click, and send messages directly with whatsapp.
4. Decision makers can mine important contact posts and mailboxes, and can open multiple mining interfaces to mine at the same time.
5.LinkedIn group control, automatically add LinkedIn friends and send messages in groups.
Consult QQ: 27 1965 257 1
Amazon is also a good choice. As the originator of global e-commerce, Amazon has great influence on the whole world. The first cross-border e-commerce platform contacted by foreign traders in China is Amazon, and its main markets are the United States and Canada. If you make products and brands and want to sell them directly to you, you can use Amazon platform. Amazon has strict entry barriers and pays more attention to product quality. As long as you have a trademark, product quality assurance and a good target market, entering the cross-border e-commerce market through Amazon is undoubtedly one of the best ways.
Made in Ali, global sources and China. Please give me the top three.
Now Easy Selection has done a good job, limiting the number of suppliers, including Google ranking optimization and manual inquiry review. The traffic can't compare with the first three.
Ali is burning too much money now, the through train doesn't open, and there is no flow for P4P to show. Customer competition is fierce, and it is not good to take orders without strength. There are more and more rules for distributing products, which consumes energy. Not seeing after-sales all the year round ...
Universal combines paper media with exhibitions, with a lot of investment and average effect.
The manufacturing process in China is OK, and the competition among suppliers is relatively small.
The above platforms are mainly large and medium-sized commodities.
Small commodities are mainly Amazon and AliExpress. ...
Look at the landlord's industry
Alibaba, global sources and China are the three major foreign trade platforms.
Alibaba has the largest traffic, but there are many suppliers and the competition is the biggest. Inquiry is 1 customer to multiple suppliers. This is a place frequented by foreign customers, and the effect depends on strength.
Global sources's access traffic is the second, and the traffic is average. Inquiry is also 1 many, mainly promoted by magazines and services, and the project price is relatively expensive.
The inquiry of China manufacturing visit was conducted by 1 customer pair 1 supplier, and the effect was good. At the same time, there are fewer suppliers and slightly less competition, but the traffic is low and the number of customers is small, so the daily turnover is also less.
It depends on what products you sell. There are many foreign trade platforms, and each foreign trade platform has its mainstream products. Common ones are AliExpress Alibaba International Station Amazon Yi Bei Wish Shrimp Koala and so on.
The foreign trade enterprise platform of Hebei Electronic Port is specially designed for small and medium-sized foreign trade enterprises.