Social e-commerce, how to do it well, what conditions do you need?

The so-called social e-commerce relies on nothing more than content. Now the social e-commerce dividend has indeed passed, but at any time: content is king-especially high-quality content-any platform needs high-quality content-and continuous output of high-quality content can make money. Especially for newcomers, I suggest you don't think so much. When the content is done, the money will naturally be earned, so don't rush to do the most important things, especially stick to it. It is best to build a personal IP.

Uncle Andy believes that if you want to do a good job in social e-commerce, you can start from two aspects:

1. Is your account location clear? Second, whether your content continues to be published, and whether your account activity is high or not.

In fact, the internet world is also "the wine is not afraid of the deep alley." As long as Guo Yan always has a voice and chooses a direction to continuously output original content, it will always succeed. And the benefits of the platform are continuous/long-term. Take today's headlines as an example. As long as your content is included in the platform, browsed or watched by users, it will always be profitable.

1, about positioning

I found that many people who play social e-commerce are self-satisfied and have no planning and positioning at all: I am happy to send a selfie today, I am happy to send a tourist content tomorrow, and I am happy to send a gourmet content backstage. This is completely arbitrary. At present, all major platforms need creators, but they are all high-quality creators. The so-called high-quality creator is the continuous output of original content around a certain subject in a certain field. Then your IP influence will grow bigger and bigger. The greater your influence, the more traffic the platform will give you. The more traffic, the more natural benefits.

2. About sustainable development

Uncle Andy suggested that everyone should explore their own value points first. The so-called value point: useful to readers, so that you can continue to output relevant content. Only by doing content that is valuable to readers will people read it, and the platform will be willing to give you exposure/resources, so that you can make money, otherwise knowledge and information are rubbish; In addition, only your strengths and what you are good at can you continue to export and be willing to stick to it.

I especially like a word called "10,000-hour law". Anything can become an influential person in this field as long as it lasts for 10 thousand hours, no matter how small/insignificant. Isn't that what the media is like? So don't ask what will happen. What about the future? Do it first, and you can do it well through research/study. For example, if you want to be a self-media, you should insist on writing 2000 articles or recording 2000 videos around a certain topic, and then talk about the rest, not to mention that you can become the head of the industry or field, at least your waist is thin, your little life will be very moist, and your IP influence will grow.

Uncle Andy suggested that everyone, especially newcomers, should not pay too much attention to the data: the amount of reading/likes/fans/income will not be too high at first. Some people stare at these data every day, paying special attention to them. If the data is better, they will be complacent. When the data is not good, they will feel sorry for themselves and even have the idea of giving up. So it is most important to polish the content at first. As a social e-commerce, as long as you have high-quality content and are willing to continue to export, you can get traffic and make money.

I hope to cheer with you!